lavender essential oils
Skip itPrices mostly outside the sweet spot ($3.24–$11.23) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£667K£667K/yr · 544K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad7,707.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.24–£11.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender essential oils is a £667K/yr Amazon United Kingdom market (544K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lavender essential oils market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £550K–£688K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- nikura33%
- Handcraft Blends19%
- freshskin beauty ltd11%
- Revura9%
- HIQILI6%
- MAYJAM4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top lavender essential oils search terms
- lavender oil265K/yr
- lavender essential oils148K/yr
- lavender essential oil33K/yr
- lavender oil essential oil18K/yr
- lavender oil for skin9K/yr
- pure lavender oil7K/yr
- essential oil lavender9K/yr
- lavender oil diffuser5K/yr
- lavendar oil5K/yr
- pure essential lavender oil2K/yr
Top lavender essential oils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
nikura£4.144.5★42,940 rev
Handcraft Blends Lavender Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.314.7★24,043 rev
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.074.5★817 rev
Freshskin Beauty LTD | Lavender Essential Oil 10ml - 100% Pure - Lavender Oil for Sleep Aromatherapy Diffusers for Home - Vegan Friendly
freshskin beauty ltd£3.244.5★11,030 rev
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Better Sleep
HIQILI£6.894.4★3,481 rev
Newest
by launch date
Pjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
Pjordo£8.3910 rev
PHATOIL Lavender Essential Oil 100ml 100% Natural & Pure Premium Graded Lavender Essential Oils for Diffusers Humidifiers Aromatherapy Skin Hair Care and Candle Soap Making
PHATOIL£7.171,088 rev
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
AVD ORGANICS£7.333,947 rev
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.07817 rev
Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy
Carno Calm£7.483,445 rev
Trending
90-day click momentumPjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
Pjordo£8.394.0★
NPOW Pure Lavender Essential Oils for Skin - Natural Lavender Oil for Hair Bath & Aromatherapy Aroma Oils for Candle Making Pure Essential Oil for Diffuser - Promotes Sleep & Relaxation - 10ml
NPOW£3.464.3★
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
AVD ORGANICS£7.334.4★
Naissance True Lavender Essential Oil (No. 102) 100ml - Pure Natural Cruelty Free Vegan Steam Distilled and Undiluted - Relaxing & Soothing - for Diffusers Aromatherapy & Massage Blends
Naissance£9.314.4★
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.074.5★
What buyers say about lavender essential oils
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Best quality”
“Excellent price”
“As Described by seller”
“Great product helps me sleep well”
“Great lavender oil”
“Easy to use”
“The big size is a total win”
“Strong”
“A very lovely oil”
What buyers complain about
“Smells weird”
“but not very strong”
“consistency of water”
“when received the bottle had leaked into the packaging with not a drop left”
“Not a pure product”
“it does not have oil consistency”
“not very nice in direct comparison”
“wont buy again because of price”
“small”
“This product is being sold as if it were a gentle, safe lavender oil, but the label tells a very different story”
Top return reasons
Common questions
- Is lavender essential oils profitable to sell on Amazon United Kingdom?
- The niche generates £667K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the lavender essential oils niche?
- 14 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in lavender essential oils?
- Top complaints mined from reviews: Smell, Strength, Dilute/Watery. The return rate is 0.2%.
- When does demand for lavender essential oils peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the lavender essential oils niche?
- Listings span £3.24–£11.23; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 7,708 reviews — the moat a new listing must climb.