Lavender Essential Oils
FailPrices span $3.24–$11.23, mostly outside the sweet spot, so Lavender Essential Oils is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £667K/yr544K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 73%top-5 click share · 14 brands · 32 sellers
Flapen Score
Lavender Essential Oils against its category
The dotted line is the Health & Personal Care average. Past it, Lavender Essential Oils is stronger. Inside it, weaker.
Market
The Lavender Essential Oils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender Essential Oils 544K times last year and spent an estimated £667K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
17.8% of searches ended in a purchase last week.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £667K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £667Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- lavender oil265K searches a year
02 · Price
A sale here is worth £6.88.
Listings sell for £6.88 on average, from £3.24 to £11.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.88 that is £41K to £55K a year per listing.
- Average price
- £6.88under the $15 to $100 sweet spot
- Price range
- £3.24–£11.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £41K–£55K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Alternative Medicine. It carries 7,708 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Alternative Medicine
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,708per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Lavender Essential Oils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 7y ago
Handcraft Blends Lavender Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.31
- Rating
- 4.7/5
- Reviews
- 24,043
- Age
- 8y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Freshskin Beauty LTD | Lavender Essential Oil 10ml - 100% Pure - Lavender Oil for Sleep Aromatherapy Diffusers for Home - Vegan Friendly
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 11,030
- Age
- 13y ago
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Better Sleep
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 3y ago
Trending
90-day click momentum
Pjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
NPOW Pure Lavender Essential Oils for Skin - Natural Lavender Oil for Hair Bath & Aromatherapy Aroma Oils for Candle Making Pure Essential Oil for Diffuser - Promotes Sleep & Relaxation - 10ml
- Price
- £3.46
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 3y ago
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Naissance True Lavender Essential Oil (No. 102) 100ml - Pure Natural Cruelty Free Vegan Steam Distilled and Undiluted - Relaxing & Soothing - for Diffusers Aromatherapy & Massage Blends
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 3,713
- Age
- 9y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Newest
by launch datePjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
PHATOIL Lavender Essential Oil 100ml 100% Natural & Pure Premium Graded Lavender Essential Oils for Diffusers Humidifiers Aromatherapy Skin Hair Care and Candle Soap Making
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 1y ago
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- nikura33%
- Handcraft Blends19%
- freshskin beauty ltd11%
- Revura9%
- HIQILI6%
- MAYJAM4%
Demand
Lavender Essential Oils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Lavender Essential Oils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender oil265K/yr
- lavender essential oils148K/yr
- lavender essential oil33K/yr
- lavender oil essential oil18K/yr
- lavender oil for skin9K/yr
- pure lavender oil7K/yr
- essential oil lavender9K/yr
- lavender oil diffuser5K/yr
- lavendar oil5K/yr
- pure essential lavender oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Essential Oils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells weird
Smells very artificial
Bad smell
but not very strong
Very weak
Not quite as strong as before
consistency of water
Quite watery
It is watery like a fragrance
when received the bottle had leaked into the packaging with not a drop left
as it was leaking when it arrived
But arrived with damaged lid and oil leaking
Not a pure product
These are NOT pure essential oils
Not essential pure lavender oil as I had assumed
Love
Great fragrance
Beautiful scent
Lasting fragrance
Best quality
Good quality high potency
Always top quality oils
Excellent price
Excellent value for money
Good value for the money
As Described by seller
does the job
As described
Great product helps me sleep well
Helps me sleep
Great small sleep well with this
Return
0.2% Return rate 10% Fixable by listing
Smells weird
Smells very artificial
Bad smell
when received the bottle had leaked into the packaging with not a drop left
as it was leaking when it arrived
But arrived with damaged lid and oil leaking
small
Shame its such a small bottle
These are small sizes
This product is being sold as if it were a gentle, safe lavender oil, but the label tells a very different story
I find this misleading, disappointing, and frankly unacceptable for something intended for personal and home use
Product not as described
consistency of water
Quite watery
It is watery like a fragrance
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Essential Oils questions
Answered from the same tracked data.