Lavender Essential Oils

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £667K a year.

Searches, last 12 months

544K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

17.8%

Market size, estimated

£667Ka year

Peak month

September1.4× the quietest month

Top search term

lavender oil265K searches a year

Listings sell for £6.88 on average, from £3.24 to £11.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.88 that is £41K to £55K a year per listing.

Average price

£6.88under the $15 to $100 sweet spot

Price range

£3.24–£11.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

£41K–£55K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Alternative Medicine. It carries 7,708 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#50in Alternative Medicine

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,708per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months