Lavender Essential Oils
prices mostly outside the sweet spot ($3.24–$11.23) — Lavender Essential Oils doesn't clear our bar today.
Flapen Score
Is Lavender Essential Oils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lavender Essential Oils is a £667K/yr Amazon United Kingdom market (544K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Lavender Essential Oils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 17.8% of searches end in a purchase.
£667K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Lavender Essential Oils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 7y ago
Handcraft Blends Lavender Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
- Price
- £8.31
- Rating
- 4.7/5
- Reviews
- 24,043
- Age
- 8y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Freshskin Beauty LTD | Lavender Essential Oil 10ml - 100% Pure - Lavender Oil for Sleep Aromatherapy Diffusers for Home - Vegan Friendly
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 11,030
- Age
- 13y ago
HIQILI Lavender Essential Oil for Diffuser Aromatherapy & Better Sleep
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 3,481
- Age
- 3y ago
Trending
90-day click momentum
Pjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
NPOW Pure Lavender Essential Oils for Skin - Natural Lavender Oil for Hair Bath & Aromatherapy Aroma Oils for Candle Making Pure Essential Oil for Diffuser - Promotes Sleep & Relaxation - 10ml
- Price
- £3.46
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 3y ago
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Naissance True Lavender Essential Oil (No. 102) 100ml - Pure Natural Cruelty Free Vegan Steam Distilled and Undiluted - Relaxing & Soothing - for Diffusers Aromatherapy & Massage Blends
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 3,713
- Age
- 9y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Newest
by launch datePjordo Lavender Essential Oil 120ml 100% Pure & Natural Lavender Oil for Sleep Premium Graded Essential Oils for Diffuser Aromatherapy Massage Skin Hair Care and Candle Soap Making
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
PHATOIL Lavender Essential Oil 100ml 100% Natural & Pure Premium Graded Lavender Essential Oils for Diffusers Humidifiers Aromatherapy Skin Hair Care and Candle Soap Making
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 1y ago
AVD Organics Lavender Essential Oil 30ml - 100% Pure for Sleep & Diffusers
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,947
- Age
- 1y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Carno Calm Lavender Essential Oil 30ml 100% Pure for Sleep Massage Therapy
- Price
- £7.48
- Rating
- 4.4/5
- Reviews
- 3,445
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 rising
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- nikura33%
- Handcraft Blends19%
- freshskin beauty ltd11%
- Revura9%
- HIQILI6%
- MAYJAM4%
Lavender Essential Oils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Lavender Essential Oils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lavender oil265K/yr
- lavender essential oils148K/yr
- lavender essential oil33K/yr
- lavender oil essential oil18K/yr
- lavender oil for skin9K/yr
- pure lavender oil7K/yr
- essential oil lavender9K/yr
- lavender oil diffuser5K/yr
- lavendar oil5K/yr
- pure essential lavender oil2K/yr
What reviews say buyers love and hate about Lavender Essential Oils
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great fragrance”
“Best quality”
“Excellent price”
“As Described by seller”
“Great product helps me sleep well”
What buyers complain about
77% of reviews“Smells weird”
“but not very strong”
“consistency of water”
“when received the bottle had leaked into the packaging with not a drop left”
“Not a pure product”
Lavender Essential Oils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lavender Essential Oils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
