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Lavender Diffuser

Fail

Shoppers spend an estimated $40K a year here, so Lavender Diffuser is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£40K/yr42K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
64%top-5 click share · 13 brands · 33 sellers

Flapen Score

Lavender Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, Lavender Diffuser is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Diffuser 42K times last year and spent an estimated £40K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
9.4%
Market size, estimated
£40Ka year
Top search term
lavender diffuser26K searches a year

02 · Price

A sale here is worth £10.04.

Listings sell for £10.04 on average, from £3.15 to £18.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.04 that is £1K to £3K a year per listing.

Average price
£10.04under the $15 to $100 sweet spot
Price range
£3.15–£18.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #99 within Alternative Medicine. It carries 868 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
5.0%
Average rank
#99in Alternative Medicine
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lavender Diffuser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

33

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

15%

  • Wax Lyrical31%
  • Hassett Green London22%
  • COCORRÍNA16%
  • Valentte8%
  • glade5%
  • Cocod'or4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Lavender Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Lavender Diffuser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender diffuser26K/yr
  • lavender reed diffuser12K/yr
  • reed diffuser lavender4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Diffuser

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.7%of orders come back
“Very faint smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lavender Diffuser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data