Lavender Diffuser
FailShoppers spend only $40K a year here, so Lavender Diffuser is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £40K/yr42K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 33 sellers
Flapen Score
Lavender Diffuser against its category
The dotted line is the Health & Personal Care average. Past it, Lavender Diffuser is stronger. Inside it, weaker.
Market
The Lavender Diffuser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender Diffuser 42K times last year and spent an estimated £40K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £40Ka year
- Top search term
- lavender diffuser26K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £3.15 to £18.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.04 that is £1K to £3K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £3.15–£18.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #99 within Alternative Medicine. It carries 868 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 5.0%
- Average rank
- #99in Alternative Medicine
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 868per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Lavender Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hassett Green London - Just Lavender Fragrance Oil Reed Diffuser 100ml - Long Lasting Home Indoor Fragrance with 8 Rattan Reeds
- Price
- £8.21
- Rating
- 4.2/5
- Reviews
- 844
- Age
- 6y ago

WAX LYRICAL Reed Diffuser 100ml English Lavender Multicolour
- Price
- £5.50
- Rating
- 4.2/5
- Reviews
- 442
- Age
- 6y ago

WAX LYRICAL Reed Diffuser 40ml English Lavender
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 810
- Age
- 6y ago

COCORRÍNA Reed Diffuser with 8 Sticks 200ml Lavender Thyme Scented Diffuser Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

Valentte Reed Diffuser - Pure Lavender Scent | Essential Oil Aroma for Home | 100 ml
- Price
- £11.92
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 3y ago
Trending
90-day click momentum
Scent-Hi Reed Diffuser Set 4 x 50ml Long Lasting Lavender Home Fragrance
- Price
- £12.85
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

WAX LYRICAL Reed Diffuser 40ml English Lavender
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 810
- Age
- 6y ago

COCORRÍNA Reed Diffuser with 8 Sticks 200ml Lavender Thyme Scented Diffuser Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

AIRPURE Reed Diffuser 100ml Oil Set with Sticks 8X Black Reeds Continuous Room Scent Diffusers for Home Use in Living Room Kitchen or As Bathroom Freshener - Linen Room Fragrance
- Price
- £3.29
- Rating
- 4.0/5
- Reviews
- 1,633
- Age
- 6y ago

Valentte Reed Diffuser - Pure Lavender Scent | Essential Oil Aroma for Home | 100 ml
- Price
- £11.92
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 3y ago
Newest
by launch date
Scent-Hi Reed Diffuser Set 4 x 50ml Long Lasting Lavender Home Fragrance
- Price
- £12.85
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago

Saussavita Reed Diffusers Set 210ml Lavender Scented Diffuser with 7 Sticks Home Fragrance Lasts up to 120 Days for Bathroom Bedroom Living Room Decor Air Fresheners
- Price
- £18.86
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 1y ago

COCORRÍNA Reed Diffuser Set 200ml Lavender Garden Scented Diffuser with Sticks Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.49
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago

M&SENSE 240ml Large Reed Diffuser for Home | Lavender Vanilla Scented Oil Diffuser with Sticks | Natural Home Fragrance for Bedroom Bathroom Living Room
- Price
- £14.62
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 1y ago

COCORRÍNA Reed Diffuser with 8 Sticks 200ml Lavender Thyme Scented Diffuser Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
33
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- Wax Lyrical31%
- Hassett Green London22%
- COCORRÍNA16%
- Valentte8%
- glade5%
- Cocod'or4%
- Open — no brand owns it (7 brands, 15%)
Demand
Lavender Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Lavender Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender diffuser26K/yr
- lavender reed diffuser12K/yr
- reed diffuser lavender4K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Diffuser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very faint smell
Can't smell it
Very chemically smell
broke after 6 months
Broke after 2 weeks
Stopped working after using it 3 times
Stopped working
Doesn't work
Not working properly
Waste of Money
Not worth the money
very pricey for the time it lasts
Difficult to open
The stopper is difficult to remove
this took a lot of effort
Love
The fragrances are lovely
Great lasting fragrance
Great scent
Good value
Great value
Good value for money
Excellent product
Great quality
100% better than the earlier version
Diffuser is very calming
Easy to decant into the diffuser
Great diffuser
Does the job
It does the job
Works perfectly as described
Return
0.7% Return rate 11% Fixable by listing
Stopped working
Doesn't work
Not working properly
Very faint smell
Can't smell it
Very chemically smell
Its quite small
Tiny
Smaller than I expected
This product is not good at all as stated it's a diffuser refil the 200ml bottle was put in my reed diffuser however AFTER ONLY 5 DAYS IT HAS 70 PERCENT EVAPORATED DISAPPEARED it smells ok
forget about the diffuser part
My power cable of my diffuser stopped working after few months
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Diffuser questions
Answered from the same tracked data.









