Lavender Candle
FailDemand is soft, at -45.0% this quarter, so Lavender Candle is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £97K/yr114K searches / yr
- 90-day growth
- -45.0%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 65 sellers
Flapen Score
Lavender Candle against its category
The dotted line is the Health & Personal Care average. Past it, Lavender Candle is stronger. Inside it, weaker.
Market
The Lavender Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender Candle 114K times last year and spent an estimated £97K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -45.0%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £97Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- lavender candle61K searches a year
02 · Price
A sale here is worth £10.19.
Listings sell for £10.19 on average, from £3.09 to £19.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.19 that is £1K to £3K a year per listing.
- Average price
- £10.19under the $15 to $100 sweet spot
- Price range
- £3.09–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #124 within Alternative Medicine. It carries 1,517 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 16.4%
- Average rank
- #124in Alternative Medicine
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,517per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lavender Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CHILLFLAME Lavender Candle Candles Gifts for Women Sleep Scented Candles Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Purple 200g)
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago

Yankee Candle Scented Candle | Dried Lavender & Oak Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 15,733
- Age
- 7y ago

TRINIDa Sleep Candles Gifts for Women & Men Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.95
- Rating
- 4.4/5
- Reviews
- 1,446
- Age
- 4y ago

Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women
- Price
- £16.05
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 1y ago

NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.12
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago

Candles Scented Candles Sleep Candles Gifts for Women 200g*2 Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women
- Price
- £8.45
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago

M&SENSE Scented Candles 360g Lavender Vanilla Natural Soy Wax Candle 75 Hours Long Burning Time Perfect Christmas Gifts for Women and Men.
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago

Lavender Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Herbal Floral & Soft Aromatic Scent Clean-Burning Glass Jar Candle for Home Relaxation & Gifting
- Price
- £11.35
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 6mo ago

Lavender Candle 50 Hour Soy Wax Jar Candle Purple Sleep Scented Candles Gifts for Women Home Aromatherapy Mothers Day
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago
Newest
by launch date
Lavender Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Herbal Floral & Soft Aromatic Scent Clean-Burning Glass Jar Candle for Home Relaxation & Gifting
- Price
- £11.35
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 6mo ago

Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him
- Price
- £17.12
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 6mo ago

Lavender Candle 50 Hour Soy Wax Jar Candle Purple Sleep Scented Candles Gifts for Women Home Aromatherapy Mothers Day
- Price
- £9.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago

NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor
- Price
- £10.01
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago

CHILLFLAME Lavender Candle 400g Scented Candles Gifts for Women 2 Wicks Blended Scents Aromatherapy Candles for Home Birthday Gifts for Women (Lavender+Lilac+Lemon)
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
65
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
23%
- Yankee Candle28%
- CHILLFLAME22%
- TRINIDa8%
- BOYUJK7%
- NORVENCE7%
- Home Supplys6%
Demand
Lavender Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Lavender Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender candle61K/yr
- lavender candles11K/yr
- lemon lavender yankee candle10K/yr
- lavender candles scented4K/yr
- yankee candle lemon lavender7K/yr
- yankee candle lavender8K/yr
- lavender candles scented strong6K/yr
- candle lavender3K/yr
- lavender scented candles3K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Could be stronger in smell
Horrible scent, just smells like bleach
No smell
A waste of money
Too expensive
Overpriced
Sorry however l was not happy with the quality of this candle
Not as good as reviews say it is
Disappointing quality
not super stable
not the strongest
a little weak
The lid is a loose fit
The wax jar may look on the small size
They are tiny
Love
Relaxing scent
Amazing scent
Beautiful fragrance relaxing
Really nice gift
Overall a great option if youre looking for a simple gift
Great gift
Good price
Value for money
Good value for money
Lovely candle 💕 Very pleased with candle 🤗 lovely scent
Nice Yes light
Nice candle
A great quality candle, recommended
Very good quality candle
Great quality
Return
0.4% Return rate 12% Fixable by listing
Could be stronger in smell
Horrible scent, just smells like bleach
No smell
The lid is a loose fit
The wax jar may look on the small size
They are tiny
A waste of money
Too expensive
Overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Candle questions
Answered from the same tracked data.









