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Lavender Candle

Fail

Demand is soft, at -45.0% this quarter, so Lavender Candle is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£97K/yr114K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
52%top-5 click share · 17 brands · 65 sellers

Flapen Score

Lavender Candle against its category

The dotted line is the Health & Personal Care average. Past it, Lavender Candle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Candle 114K times last year and spent an estimated £97K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
8.3%
Market size, estimated
£97Ka year
Peak month
December3.4× the quietest month
Top search term
lavender candle61K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £3.09 to £19.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.19 that is £1K to £3K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£3.09–£19.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #124 within Alternative Medicine. It carries 1,517 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
16.4%
Average rank
#124in Alternative Medicine
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,517per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lavender Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

65

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

23%

  • Yankee Candle28%
  • CHILLFLAME22%
  • TRINIDa8%
  • BOYUJK7%
  • NORVENCE7%
  • Home Supplys6%

Demand

Lavender Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Lavender Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender candle61K/yr
  • lavender candles11K/yr
  • lemon lavender yankee candle10K/yr
  • lavender candles scented4K/yr
  • yankee candle lemon lavender7K/yr
  • yankee candle lavender8K/yr
  • lavender candles scented strong6K/yr
  • candle lavender3K/yr
  • lavender scented candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Candle

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
0.4%of orders come back
“Could be stronger in smell”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lavender Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data