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Lavender Candle

Fail

Demand is soft, at -45.0% this quarter, so Lavender Candle is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£97K/yr114K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
52%top-5 click share · 17 brands · 65 sellers

Flapen Score

Lavender Candle against its category

The dotted line is the Health & Personal Care average. Past it, Lavender Candle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Candle 114K times last year and spent an estimated £97K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
8.3%
Market size, estimated
£97Ka year
Peak month
December3.4× the quietest month
Top search term
lavender candle61K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £3.09 to £19.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.19 that is £1K to £3K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£3.09–£19.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #124 within Alternative Medicine. It carries 1,517 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
16.4%
Average rank
#124in Alternative Medicine
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,517per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lavender Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

65

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

23%

  • Yankee Candle28%
  • CHILLFLAME22%
  • TRINIDa8%
  • BOYUJK7%
  • NORVENCE7%
  • Home Supplys6%

Demand

Lavender Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Lavender Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender candle61K/yr
  • lavender candles11K/yr
  • lemon lavender yankee candle10K/yr
  • lavender candles scented4K/yr
  • yankee candle lemon lavender7K/yr
  • yankee candle lavender8K/yr
  • lavender candles scented strong6K/yr
  • candle lavender3K/yr
  • lavender scented candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell46%−0.22

Could be stronger in smell

Horrible scent, just smells like bleach

No smell

Value For Money10%−0.03

A waste of money

Too expensive

Overpriced

Quality-Overall6%−0.04

Sorry however l was not happy with the quality of this candle

Not as good as reviews say it is

Disappointing quality

Strength4%−0.02

not super stable

not the strongest

a little weak

Size-Overall4%

The lid is a loose fit

The wax jar may look on the small size

They are tiny

Love

Smell48%−0.22

Relaxing scent

Amazing scent

Beautiful fragrance relaxing

Gifting Purpose15%+2.50

Really nice gift

Overall a great option if youre looking for a simple gift

Great gift

Value For Money8%−0.03

Good price

Value for money

Good value for money

Brightness/Shine/Glow5%+1.13

Lovely candle 💕 Very pleased with candle 🤗 lovely scent

Nice Yes light

Nice candle

Quality-Overall5%−0.04

A great quality candle, recommended

Very good quality candle

Great quality

Return

0.4% Return rate 12% Fixable by listing

Smell50%▃▄▅▅▂█

Could be stronger in smell

Horrible scent, just smells like bleach

No smell

Gifting Purpose13%▃▅▂▄█▁
Size-Overall8%▇▆▃█▁▁

The lid is a loose fit

The wax jar may look on the small size

They are tiny

Defective Material/Parts5%▁█▄▁█▁
Value For Money4%█▁▁▁▇▁

A waste of money

Too expensive

Overpriced

FAQ

Common Lavender Candle questions

Answered from the same tracked data.