Is lavender candle profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (47/100).

How competitive is the lavender candle niche?

17 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in lavender candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.4%.

When does demand for lavender candle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the lavender candle niche?

Listings span £3.09–£19.72; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.

lavender candle

Skip it

Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,516.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.19

avg listing price — sweet spot $15–$100

Price range

Okay£3.09–£19.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£97K

£97K/yr · 114K searches

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, lavender candle is a £97K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lavender candle market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £82K–£102K; units × avg price
Conversion rate: 8.3%
Avg BSR: #124
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 16.4%
Avg brand age: 36 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

23%

Yankee Candle28%
CHILLFLAME22%
TRINIDa8%
BOYUJK7%
NORVENCE7%
Home Supplys6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top lavender candle search terms

lavender candle61K/yr -37.5%3.7% conv.
lavender candles11K/yr -11.2%4.0% conv.
lemon lavender yankee candle10K/yr -60.3%2.6% conv.
lavender candles scented4K/yr -51.1%4.9% conv.
yankee candle lemon lavender7K/yr -65.6%2.7% conv.
yankee candle lavender8K/yr -74.5%5.8% conv.
lavender candles scented strong6K/yr -22.7%5.0% conv.
candle lavender3K/yr -49.0%3.7% conv.
lavender scented candles3K/yr -41.0%4.3% conv.

All search terms

Top lavender candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHILLFLAME Lavender Candle Candles Gifts for Women Sleep Scented Candles Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Purple 200g)

CHILLFLAME£8.144.4★582 rev

Yankee Candle Scented Candle | Dried Lavender & Oak Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Yankee Candle£15.024.7★15,733 rev

TRINIDa Sleep Candles Gifts for Women & Men Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Relaxation/Birthday Gifts for Women

TRINIDa£8.954.4★1,446 rev

Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Yankee Candle£16.054.5★371 rev

NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor

NORVENCE£10.014.3★68 rev

Newest

by launch date

Lavender Soy Wax Scented Candle 210g Hand-Poured Candle with Double Cotton Wicks Herbal Floral & Soft Aromatic Scent Clean-Burning Glass Jar Candle for Home Relaxation & Gifting

mepure£11.3523 rev

6mo ago

Sleep Candles Gifts for Women & Men 6 Pack Lavender Scented Candles Gift Set for Anxiety Lavender Promotes Sleep Chamomile Relieves Stress Natural Soy Wax for Relaxation Birthday Gift for Him

Enwhisco£17.1215 rev

6mo ago

Lavender Candle 50 Hour Soy Wax Jar Candle Purple Sleep Scented Candles Gifts for Women Home Aromatherapy Mothers Day

ugbem£9.825 rev

9mo ago

NORVENCE Lavender Candles Gifts for Women Scented Candle Gifts Set for Her 283g Soy Candles with Bamboo Lid Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor

NORVENCE£10.0168 rev

1y ago

CHILLFLAME Lavender Candle 400g Scented Candles Gifts for Women 2 Wicks Blended Scents Aromatherapy Candles for Home Birthday Gifts for Women (Lavender+Lilac+Lemon)

CHILLFLAME£11.0757 rev

1y ago

What buyers say about lavender candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Relaxing scent”

Gifting Purpose15%

“Really nice gift”

Value For Money8%

“Good price”

Brightness/Shine/Glow5%

“Lovely candle 💕 Very pleased with candle 🤗 lovely scent”

Quality-Overall5%

“A great quality candle, recommended”

Advertised Vs Actual Product2%

“As described”

Design-Overall2%

“Lovely design”

Color2%

“Brilliant Colours”

Sleep Quality2%

“improve sleep quality”

Durability1%

“lasts for ages”

What buyers complain about

Smell46%

“Could be stronger in smell”

Value For Money10%

“A waste of money”

Quality-Overall6%

“Sorry however l was not happy with the quality of this candle”

Strength4%

“not super stable”

Size-Overall4%

“The lid is a loose fit”

Advertised Vs Actual Product3%

“Misleading”

Durability3%

“didnt last very long”

Flammable1%

“it's how it burns that's the problem”

Color1%

“Very dirty black”

Functionality-Overall1%

“However, if you hang it on the rearview mirror, it doesn't work”

Top return reasons

Smell50%

Gifting Purpose13%

Size-Overall8%

Defective Material/Parts5%

Value For Money4%

Ease Of Use4%

Quality-Overall4%