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Latex Free Condoms

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Latex Free Condoms is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£535K/yr360K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
45%top-5 click share · 2 brands · 207 sellers

Flapen Score

Latex Free Condoms against its category

The dotted line is the Health & Personal Care average. Past it, Latex Free Condoms is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latex Free Condoms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Latex Free Condoms 360K times last year and spent an estimated £535K. All 2 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £535K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
11.4%
Market size, estimated
£535Ka year
Peak month
May1.5× the quietest month
Top search term
skyn71K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £6.84 to £23.02. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £13.09 that is £13K to £16K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£6.84–£23.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #24 within Sex & Sensuality. It carries 3,942 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#24in Sex & Sensuality
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,942per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
111 months

Products

Top Latex Free Condoms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

207

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

0%

  • SKYN77%
  • Durex23%
  • Open — no brand owns it (0%)

Demand

Latex Free Condoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Latex Free Condoms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skyn71K/yr
  • latex free condoms non latex56K/yr
  • skyn condoms39K/yr
  • latex free condoms27K/yr
  • ultra thin condom real feel18K/yr
  • skyn elite15K/yr
  • ultra thin condoms13K/yr
  • condoms thin14K/yr
  • thin condoms male13K/yr
  • thin condoms12K/yr

Reviews and returns

What reviews say buyers love and hate about Latex Free Condoms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.16

Broke on first use

Broke about 4/5 times in a row

Broke first time, terrible

Size-Overall24%−0.04

Poor Fit

Im too big for these

Tiny size

Quality-Overall10%+1.99

Totally garbage

Poor quality

Worse on the market

Thickness4%

Feel thin,

But the material is way too thin

only thing is because theyre thinner

Lubrication4%−0.02

Doesn't seem to react well with lube

hardly any lube

Do Not Use With Water-Based Lubricants

Love

Quality-Overall26%+1.99

Pretty good, better than Skin brand

Good quality

build quality is what youd expect from a known brand

Contraception16%+0.14

Never had any issues with condoms in the past

Best condoms ever

Great product, they don't have that condoms smell either which is a bonus, no complaints

Size-Overall9%−0.04

Great fit

They fit well and feel nice

fit is comfortable

Allergies8%+0.61

Handy to have if allergic to Latex

may be helpful to some 1 who is expressing dryness irritation and uncomfortable

consistent, no issues with tearing or anything worrying

Smell7%+0.45

Perfect - other than the smell

On a side note they smell amazing

try Durex thin feel because not only do they smell edible they feel great

Return

0.1% Return rate 14% Fixable by listing

Quality-Overall50%▁▁▄▁█▁

Totally garbage

Poor quality

Worse on the market

Size-Overall14%▁▁█▁▁▁

Poor Fit

Im too big for these

Tiny size

Material Quality14%▁█▁▁▁▁
Value For Money14%▁▁█▁▁▁
Stale/Rotten/Spoiled7%▁▁▁▁█▁

FAQ

Common Latex Free Condoms questions

Answered from the same tracked data.