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Laser Hair Removal

Maybe

Shoppers spend an estimated $2.4M a year here. But buyers convert on only 1.4% of searches, so Laser Hair Removal is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£2.4M/yr976K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
40%top-5 click share · 11 brands · 90 sellers

Flapen Score

Laser Hair Removal against its category

The dotted line is the Health & Personal Care average. Past it, Laser Hair Removal is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laser Hair Removal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laser Hair Removal 976K times last year and spent an estimated £2.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
976K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
1.4%
Market size, estimated
£2.4Ma year
Peak month
December2.1× the quietest month
Top search term
laser hair removal device233K searches a year

02 · Price

A sale here is worth £176.55.

Listings sell for £176.55 on average, from £17.01 to £423.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £176.55 that is £44K to £88K a year per listing.

Average price
£176.55above the $15 to $100 sweet spot
Price range
£17.01–£423.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£44K–£88K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #12 within Shaving & Hair Removal. It carries 584 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
20.6%
Average rank
#12in Shaving & Hair Removal
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
37

04 · Newcomers

17 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
17Amazon's first-year sales bar
Average brand age
36 months

Products

Top Laser Hair Removal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£95K£190K£285K£381K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

90

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 84%

Open market

5%

  • PHILIPS35%
  • Braun22%
  • Beauris16%
  • Haarlosy14%
  • Ulike5%
  • NIKYJM3%
  • Open — no brand owns it (5 brands, 5%)

Demand

Laser Hair Removal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Laser Hair Removal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laser hair removal device233K/yr
  • ipl hair removal158K/yr
  • laser hair removal85K/yr
  • ipl62K/yr
  • lazer hair removal for women57K/yr
  • philips lumea56K/yr
  • braun ipl49K/yr
  • ipl hair remover for women47K/yr
  • philips lumea ipl 9900 series36K/yr
  • braun silk expert pro 516K/yr

Reviews and returns

What reviews say buyers love and hate about Laser Hair Removal

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Functionality-Overall”
3.2%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Laser Hair Removal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data