Laser Hair Removal
MaybeShoppers spend $2.4M a year here. But buyers convert on only 1.4% of searches, so Laser Hair Removal is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £2.4M/yr976K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 90 sellers
Flapen Score
Laser Hair Removal against its category
The dotted line is the Health & Personal Care average. Past it, Laser Hair Removal is stronger. Inside it, weaker.
Market
The Laser Hair Removal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laser Hair Removal 976K times last year and spent an estimated £2.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 976K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 976K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £2.4Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- laser hair removal device233K searches a year
02 · Price
A sale here is worth £176.55.
Listings sell for £176.55 on average, from £17.01 to £423.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £176.55 that is £44K to £88K a year per listing.
- Average price
- £176.55above the $15 to $100 sweet spot
- Price range
- £17.01–£423.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £44K–£88K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #12 within Shaving & Hair Removal. It carries 584 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 20.6%
- Average rank
- #12in Shaving & Hair Removal
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 584per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 17 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Laser Hair Removal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauris IPL Laser Hair Removal Device for Women Men Painless Ice-Cooling Hair Remover Machine 3 Functions 9 Levels At-Home Salon & Long Lasting Results for Face Bikini Line Armpits Leg Body Rose
- Price
- £89.21
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 11mo ago
Philips Lumea 9900 Series IPL Hair Removal Device Laser Hair Removal Alternative SenseIQ and SkinAI Technology 3 Attachments for Body Face and Precision Areas Corded & Cordless Use BRI953/02
- Price
- £294.46
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 11mo ago
Philips Lumea 7000 Series IPL Hair Removal Device Laser Hair Removal Alternative with Satin Compact Pen Trimmer 2 Attachments for Body and Face Model BRI921/00
- Price
- £193.54
- Rating
- 4.3/5
- Reviews
- 1,439
- Age
- 7y ago
Braun IPL Silk-Expert Pro 5 at Home Hair Removal White/Gold PL5137
- Price
- £245.88
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 7y ago
Philips Lumea 9900 Series IPL Hair Removal Device Laser Hair Removal Alternative SenseIQ and SkinAI Technology 4 Attachments for Body Face Bikini and Underarms Corded & Cordless Use BRI951/01
- Price
- £309.22
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
Trending
90-day click momentum
Haarlosy IPL Laser Hair Removal Device for Women and Men 3-in-1 White Gold
- Price
- £96.75
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago
Haarlosy IPL Laser Hair Removal Device for Women Men Ice Cooling Painless
- Price
- £79.43
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago
Blissky Laser Hair Removal Device Painless Ice Cooling Function Hair Removal Home Use Salon Quality 9 Levels Lazer Hair Removal for Women Facial Bikini Body Matte Gold
- Price
- £35.00
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 3mo ago
2026 Newest IPL Hair Removal Device with 5 Energy Level 999 999 Flashes 3 Function Laser Permanent Hair Remover Painless for Women and Men Facial Bikini Body
- Price
- £24.89
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago
Haarlosy IPL Laser Hair Removal Device for Women Men Ice Cooling Painless
- Price
- £77.87
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 6mo ago
Newest
by launch date2026 Newest IPL Hair Removal Device with 5 Energy Level 999 999 Flashes 3 Function Laser Permanent Hair Remover Painless for Women and Men Facial Bikini Body
- Price
- £24.89
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago
Haarlosy IPL Laser Hair Removal Device for Women Men Ice Cooling Painless
- Price
- £79.43
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 3mo ago
Blissky Laser Hair Removal Device Painless Ice Cooling Function Hair Removal Home Use Salon Quality 9 Levels Lazer Hair Removal for Women Facial Bikini Body Matte Gold
- Price
- £35.00
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 3mo ago
Laser Hair Removal Device IPL Hair Removal with Ice Cooling Painless Salon Quality at Home Lazer Hair Removal for Women Facial Bikini Armpit Leg Body White
- Price
- £35.35
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 4mo ago
Haarlosy IPL Laser Hair Removal Device for Women and Men 3-in-1 White Gold
- Price
- £96.75
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
90
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
5%
- PHILIPS35%
- Braun22%
- Beauris16%
- Haarlosy14%
- Ulike5%
- NIKYJM3%
- Open — no brand owns it (5 brands, 5%)
Demand
Laser Hair Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Laser Hair Removal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laser hair removal device233K/yr
- ipl hair removal158K/yr
- laser hair removal85K/yr
- ipl62K/yr
- lazer hair removal for women57K/yr
- philips lumea56K/yr
- braun ipl49K/yr
- ipl hair remover for women47K/yr
- philips lumea ipl 9900 series36K/yr
- braun silk expert pro 516K/yr
Reviews and returns
What reviews say buyers love and hate about Laser Hair Removal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work for me
It really didnt work very well
Stopped working
It's a little expensive
Waste of money
Not worth the money
Stopped working after two uses
It stopped working entirely after only two uses
Not built to last
used with hair everywhere
Already been used and repackaged so sent back
used
Not as good as I thought
I expected better build quality
Rubbish
Love
easy to hold
Ease of use
easy to handle
Great quality set
Excellent product
The build quality is excellent
Good value
Cheap price
good value
Comfortable
It's comfortable to use
comfortable to hold
Leaves skin soft
Very smooth
feels gentle on the skin
Return
3.2% Return rate 8% Fixable by listing
Didn't work for me
It really didnt work very well
Stopped working
used with hair everywhere
Already been used and repackaged so sent back
used
It's a little expensive
Waste of money
Not worth the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laser Hair Removal questions
Answered from the same tracked data.