large plasters
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,561.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 169K searches
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Price range
Bad£2.02–£12.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, large plasters is a £165K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
large plasters market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £161K–£194K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 1.9%
- Avg brand age
- 43 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
58
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
22%
- Cutiderm29%
- Elastoplast17%
- Safe + Sound11%
- Doukesh8%
- MediSale8%
- fitmedix5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top large plasters search terms
- large plasters72K/yr
- big plasters21K/yr
- large plasters for wounds21K/yr
- cutiderm adhesive wound dressing13K/yr
- cutiderm8K/yr
- extra large plasters5K/yr
- large plaster8K/yr
- knee plasters5K/yr
- plasters large6K/yr
- big plasters for wounds5K/yr
Top large plasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cutiderm Sterile Adhesive Wound Dressing 10cm x 10cm - Box of 50
Cutiderm£8.714.6★2,926 rev
Safe and Sound Extra Large Fabric Plasters. Breathable Fabric. Durable and Flexible. 100mm x 50mm. 6 Pack
Safe + Sound£2.494.5★739 rev
Adhesive Wound Dressings (100mm X 100mm) Sterile Dressings for Wounds Cuts Grazes Diabetic Leg Ulcers Venous Leg Ulcers Pressure Sores
Doukesh£4.794.2★27 rev
MediSale Adhesive Sterile Wound Dressings **Box of 25**- Suitable for cuts and grazes Diabetic Leg ulcers venous Leg ulcers Small Pressure sores First Aid Plaster. (10cm x 6cm)
MediSale£5.904.6★786 rev
Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips
Elastoplast£2.404.7★13,108 rev
Newest
by launch date
Safe & Sound Extra Large Waterproof Plasters XL Pack of 6 Breathable Flexible & Sterile Bandages with Large Non-Stick Wound Pad (100mm x 50mm)
Safe + Sound£2.1213 rev
Cutiderm Adhesive Wound Dressing 10cm x 15cm - Pack of 50
Cutiderm£12.60102 rev
Adhesive Wound Dressings (100mm X 100mm) Sterile Dressings for Wounds Cuts Grazes Diabetic Leg Ulcers Venous Leg Ulcers Pressure Sores
Doukesh£4.7927 rev
FunnAura 20 Pcs Self Adhesive Dressings for Wounds Water-Resistant Sterile Non-Woven Large Plasters for Surgical Dressing (6cm X 7cm)
FunnAura£5.3730 rev
ABENA Post Operation Dressing 6x7cm Pack of 100 Sterile Adhesive Breathable Non-Woven Plaster Soft Absorbent Dressing for Wound Care Cuts & Abrasions Latex Free
ABENA£7.11491 rev
Trending
90-day click momentumSafe & Sound Extra Large Waterproof Plasters XL Pack of 6 Breathable Flexible & Sterile Bandages with Large Non-Stick Wound Pad (100mm x 50mm)
Safe + Sound£2.124.1★
25pk - 10cm x 10cm DermaStrip Sterile Large Adhesive Wound Dressings Cushioned Protective pad Individually Wrapped 25 per Pack
Ezy-Aid£5.804.2★
Adhesive Wound Dressings (100mm X 100mm) Sterile Dressings for Wounds Cuts Grazes Diabetic Leg Ulcers Venous Leg Ulcers Pressure Sores
Doukesh£4.794.2★
Cutiderm Adhesive Wound Dressing 10cm x 15cm - Pack of 50
Cutiderm£12.604.5★
Elastoplast Sensitive XL Med+ Dressings (5 Strips) Pack of First Aid Plasters Large Everyday use for Post-Operative Wounds Skin-Friendly Sterile Dressings for Wounds 0% Latex White
Elastoplast£3.214.5★
What buyers say about large plasters
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Sticks well”
“I find these fit”
“reasonably priced”
“As advertised”
“Easy peasy”
“Works well”
“Easy to apply”
“comfortable”
“durable, sticking well while staying comfortable on the skin”
What buyers complain about
“Adhesion is not good”
“gave me a rash”
“it is not exactly cut to size if it is already cut to size is it”
“Waste of money”
“It would come off immediately after a very tiny contact with water”
“These are not good for your skin”
“with the thicker edging it takes a bit longer. and more discomfort”
“it was a bit painful to remove one of them because it was pulling on the skin around the wound”
“cheap”
“These are not great quality fabric plasters”
Top return reasons
Common questions
- Is large plasters profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the large plasters niche?
- 18 brands and 58 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in large plasters?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Size-Overall. The return rate is 0.1%.
- When does demand for large plasters peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the large plasters niche?
- Listings span £2.02–£12.74; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 1,562 reviews — the moat a new listing must climb.