Skip to content

Large Plasters

Maybe

Returns run at only 0.1% of orders. But prices span $2.02–$12.74, mostly outside the sweet spot, so Large Plasters is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£165K/yr169K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
42%top-5 click share · 18 brands · 58 sellers

Flapen Score

Large Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Large Plasters is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Plasters 169K times last year and spent an estimated £165K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
15.2%
Market size, estimated
£165Ka year
Peak month
July2.6× the quietest month
Top search term
large plasters72K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £2.02 to £12.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.45 that is £3K to £5K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£2.02–£12.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #70 within First Aid. It carries 1,562 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
1.9%
Average rank
#70in First Aid
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,562per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Large Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

58

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

22%

  • Cutiderm29%
  • Elastoplast17%
  • Safe + Sound11%
  • Doukesh8%
  • MediSale8%
  • fitmedix5%

Demand

Large Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Large Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large plasters72K/yr
  • big plasters21K/yr
  • large plasters for wounds21K/yr
  • cutiderm adhesive wound dressing13K/yr
  • cutiderm8K/yr
  • extra large plasters5K/yr
  • large plaster8K/yr
  • knee plasters5K/yr
  • plasters large6K/yr
  • big plasters for wounds5K/yr

Reviews and returns

What reviews say buyers love and hate about Large Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.10

Adhesion is not good

Not Sticky

Not very adhesive

Allergies11%−0.08

gave me a rash

possible skin rash

Allergic reaction

Size-Overall7%

it is not exactly cut to size if it is already cut to size is it

not very big

big

Value For Money4%+0.47

Waste of money

Expensive

Waste of time and money

Water Resistance3%

It would come off immediately after a very tiny contact with water

wouldn't stay in place after a contact with small amount of water

they're not waterproof

Love

Quality-Overall23%+2.14

Excellent Product

Overall, this pack offers great value and dependable quality

+ Great product from this trusted brand

Adhesion/Stickiness14%−0.10

Sticks well

Strong adhesive

Good adhesion

Size-Overall12%

I find these fit

Nice and big just what I needed

The pack with different sizes is convenient

Value For Money10%+0.47

reasonably priced

Good value for money

Good price

Advertised Vs Actual Product8%+0.60

As advertised

As described

True to the label

Return

0.1% Return rate 58% Fixable by listing

Size-Overall50%█▇▅▅▆▇

it is not exactly cut to size if it is already cut to size is it

not very big

big

Adhesion/Stickiness17%█▇█▄▃▆

Adhesion is not good

Not Sticky

Not very adhesive

Water Resistance7%█▄▅▇▄█

It would come off immediately after a very tiny contact with water

wouldn't stay in place after a contact with small amount of water

they're not waterproof

Functionality-Overall5%▃▃██▄▁
Advertised Vs Actual Product4%▁▂▁▆█▁

FAQ

Common Large Plasters questions

Answered from the same tracked data.