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Large Candle

Fail

Demand is soft, at -49.1% this quarter, so Large Candle is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£27K/yr127K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
35%top-5 click share · 26 brands · 104 sellers

Flapen Score

Large Candle against its category

The dotted line is the Health & Personal Care average. Past it, Large Candle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Candle 127K times last year and spent an estimated £27K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
1.3%
Market size, estimated
£27Ka year
Peak month
December10.7× the quietest month
Top search term
big candle30K searches a year

02 · Price

A sale here is worth £16.16.

Listings sell for £16.16 on average, from £2.96 to £28.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.16 that is £0 to £2K a year per listing.

Average price
£16.16inside the $15 to $100 sweet spot
Price range
£2.96–£28.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #128 within Alternative Medicine. It carries 692 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
92%
Out of stock, average day
22.6%
Average rank
#128in Alternative Medicine
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Large Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£816£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

104

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

35%

Top 20: 70%

Open market

33%

  • Woodwick16%
  • French Connection13%
  • 96NORTH13%
  • M&SENSE11%
  • airpure9%
  • Price's4%

Demand

Large Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Large Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big candle30K/yr
  • extra large candle17K/yr
  • giant candle20K/yr
  • big candles13K/yr
  • extra large candles10K/yr
  • candles large9K/yr
  • big candles for living room10K/yr
  • large jar candle6K/yr
  • xl candle5K/yr
  • huge candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell34%−0.04

No scent

Doesn't smell at all

No oud smell

Value For Money11%−0.01

Bit expensive

Overpriced, rubbish

Expensive for the price

Quality-Overall11%−0.13

Terrible quality

Very poor product and return initiated

very overpriced for the cheap quality they are

Size-Overall9%−0.06

Theyre quite short

Smaller in Size

Its huge

Strength3%−0.03

split easily

Not very strong

not very strong

Love

Smell43%−0.04

Subtle and long lasting fragrance

Smells lush

Amazing fragrance

Brightness/Shine/Glow11%+2.14

They light easily

give off a lovely warm glow that is very appealing

Excellent candles

Value For Money10%−0.01

Excellent value

Worth the Money

Good value

Gifting Purpose8%+1.35

Excellent gift

look very nice for a good gift

Great for a gift

Quality-Overall6%−0.13

The candles are good quality

you are greeted with a feeling of sheer quality along with the amazing unique scents

Good quality

Return

0.6% Return rate 51% Fixable by listing

Size-Overall39%█▅█▆▆█

Theyre quite short

Smaller in Size

Its huge

Smell23%▄█▅▅▇▆

No scent

Doesn't smell at all

No oud smell

Defective Material/Parts7%▂▃█▆▃▁
Functionality-Overall5%▇▁▅█▅▇
Advertised Vs Actual Product4%██▅▄▄▅

'long lasting' claim are completely misleading

FAQ

Common Large Candle questions

Answered from the same tracked data.