Lactulose for Cats

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £530K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

12.3%

Market size, estimated

£530Ka year

Top search term

lactulose213K searches a year

Listings sell for £11.93 on average, from £3.96 to £17.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £11.93 that is £30K to £36K a year per listing.

Average price

£11.93under the $15 to $100 sweet spot

Price range

£3.96–£17.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

£30K–£36K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #70 within Dental Care. It carries 292 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

31%

Out of stock, average day

11.1%

Average rank

#70in Dental Care

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

292per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months