Lactoferrin
FailThe top 5 products take 80% of clicks, so Lactoferrin is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £86K/yr56K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 17 sellers
Flapen Score
Lactoferrin against its category
The dotted line is the Health & Personal Care average. Past it, Lactoferrin is stronger. Inside it, weaker.
Market
The Lactoferrin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lactoferrin 56K times last year and spent an estimated £86K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £86Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- lactoferrin48K searches a year
02 · Price
A sale here is worth £19.01.
Listings sell for £19.01 on average, from £6.66 to £33.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.01 that is £5K to £10K a year per listing.
- Average price
- £19.01inside the $15 to $100 sweet spot
- Price range
- £6.66–£33.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #717 within Combination Multivitamins & Minerals. It carries 363 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #717in Combination Multivitamins & Minerals
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 363per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Lactoferrin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bandini Lactoferrin 60 Capsules - 200mg Lactoferrine + 60mg Vitamin C per Daily dose (1 Capsule) - Improves Iron Absorption & Immune System Function - A Component in Colostrum - Vegetarian GMO-Free
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 1,486
- Age
- 4y ago
Bandini Lactoferrin & Vitamin C | 200mg Lactoferrine + 60mg VIT C per Daily dose (1 Cap) | Improves Iron Absorption & Immune System Function | A Component in Colostrum | 30 Capsules | Vegan Non-GMO
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 1,486
- Age
- 4y ago
Best Naturals Lactoferrin 250 mg Veggie Capsule Supports Healthy Immune Function - 60 Count (60 Count (Pack of 1))
- Price
- £17.42
- Rating
- 4.3/5
- Reviews
- 585
- Age
- 6y ago
Wellgard Vitaferrin Triple Action Immune Supplement Colostrum Lactoferrin Zinc & Vitamin C Immunity Supplement 30 Capsules
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Jarrow Formulas Lactoferrin (Apolactoferrin) 250mg 60 Capsules Lab Tested Soy Free Gluten Free Non-GMO
- Price
- £33.38
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago
Trending
90-day click momentum
Vitamatic Lactoferrin 250mg 60 Vegetable Capsules - Promotes Healthy Immune Function*
- Price
- £17.91
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 4y ago
Jarrow Formulas Lactoferrin (Apolactoferrin) 250mg 60 Capsules Lab Tested Soy Free Gluten Free Non-GMO
- Price
- £33.38
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago
Laktoferin NUCLEO (30 Capsules) | Pure Lactoferrin with 5 Dietary Nucleotides & Buffered Vitamin C (Sodium Ascorbate) | Immune Iron & Antioxidant Support | Gluten Free Lactoferrin Supplements
- Price
- £27.80
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 9mo ago
Lactoferrin 200 mg from Fresh Grass-Fed Cows Milk Natural Source of Vitamin B12 with 80 mg Vitamin C Immune System Support 90 Capsules 3-Month Supply Zenement
- Price
- £24.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Osavi Lactoferrin 200 mg 30 Capsules | Supports Iron Transport and Immune Function | Proferrin Lactoferrin from Cows Milk for Enhanced Bioavailability
- Price
- £16.05
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 2y ago
Newest
by launch dateLactoferrin 200 mg from Fresh Grass-Fed Cows Milk Natural Source of Vitamin B12 with 80 mg Vitamin C Immune System Support 90 Capsules 3-Month Supply Zenement
- Price
- £24.27
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 6mo ago
Laktoferin NUCLEO (30 Capsules) | Pure Lactoferrin with 5 Dietary Nucleotides & Buffered Vitamin C (Sodium Ascorbate) | Immune Iron & Antioxidant Support | Gluten Free Lactoferrin Supplements
- Price
- £27.80
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 9mo ago
Wellgard Vitaferrin Triple Action Immune Supplement Colostrum Lactoferrin Zinc & Vitamin C Immunity Supplement 30 Capsules
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Osavi Lactoferrin 200 mg 30 Capsules | Supports Iron Transport and Immune Function | Proferrin Lactoferrin from Cows Milk for Enhanced Bioavailability
- Price
- £16.05
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 2y ago
Jarrow Formulas Lactoferrin (Apolactoferrin) 250mg 60 Capsules Lab Tested Soy Free Gluten Free Non-GMO
- Price
- £33.38
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
17
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
8%
- BANDINI58%
- Best Naturals9%
- Wellgard8%
- Jarrow Formulas7%
- Vitamatic6%
- OSAVI4%
- Open — no brand owns it (3 brands, 8%)
Demand
Lactoferrin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Lactoferrin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I cant find that anyone else has experienced this as a side effect
My son had terrible tummy ache
My son had terrible tummy ache
having bad stomach issues
Tummy discomfort
Incorrect item description
I have always struggled to keep my iron levels up
so he cant take them
Love
It is helpful for iron
It does help with my anemia iron deficiency
Great product my ferratin / iron levels improved
Good quality lactoferrin
Great product
Good product
I also like that laktoferin supports the immune system and gut health, not just iron levels
Fantastic immune support
Strong good for immunity
gentle on my stomach
worth it - one tub got rid of all pain in tummy after 15 days of it - on 2 tub now - it is amazing - took for iron
Very good quality and ingredients, no stomach problems after use
Good native bovine lactoferrin
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactoferrin questions
Answered from the same tracked data.