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Lactoferrin

Fail

The top 5 products take 80% of clicks, so Lactoferrin is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£86K/yr56K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 17 sellers

Flapen Score

Lactoferrin against its category

The dotted line is the Health & Personal Care average. Past it, Lactoferrin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactoferrin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactoferrin 56K times last year and spent an estimated £86K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
8.0%
Market size, estimated
£86Ka year
Peak month
February2.8× the quietest month
Top search term
lactoferrin48K searches a year

02 · Price

A sale here is worth £19.01.

Listings sell for £19.01 on average, from £6.66 to £33.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.01 that is £5K to £10K a year per listing.

Average price
£19.01inside the $15 to $100 sweet spot
Price range
£6.66–£33.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #717 within Combination Multivitamins & Minerals. It carries 363 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#717in Combination Multivitamins & Minerals
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Lactoferrin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

8%

  • BANDINI58%
  • Best Naturals9%
  • Wellgard8%
  • Jarrow Formulas7%
  • Vitamatic6%
  • OSAVI4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Lactoferrin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Lactoferrin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Iron”
27%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“I cant find that anyone else has experienced this as a side effect”
A buyer, on “Side Effects”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lactoferrin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data