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Lactobacillus Salivarius

Fail

Demand is soft, at -54.0% this quarter, so Lactobacillus Salivarius is a Fail.

Flapen Score
35
35 / 100
Ranks 1,908 of 2,035 Health & Personal Care niches · −13 vs the category median of 48
Market size
£3K/yr8K searches / yr
90-day growth
-54.0%search demand this quarter
Competition
73%top-5 click share · 7 brands · 8 sellers

Flapen Score

Lactobacillus Salivarius against its category

The dotted line is the Health & Personal Care average. Past it, Lactobacillus Salivarius is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactobacillus Salivarius market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactobacillus Salivarius 8K times last year and spent an estimated £3K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-54.0%
Conversion, latest week
2.0%
Market size, estimated
£3Ka year
Peak month
August13.4× the quietest month
Top search term
lactobacillus salivarius8K searches a year

02 · Price

A sale here is worth £16.88.

Listings sell for £16.88 on average, from £6.79 to £32.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £16.88 that is £0 to £2K a year per listing.

Average price
£16.88inside the $15 to $100 sweet spot
Price range
£6.79–£32.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #363 within Bacterial Cultures. It carries 1,054 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
6.7%
Average rank
#363in Bacterial Cultures
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Lactobacillus Salivarius products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£282£564£846£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

4%

  • Vitamatic34%
  • L1fe Nutrition23%
  • 7 Chakras17%
  • Epigenetics10%
  • Earth's Nurture8%
  • Nu U Nutrition5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Lactobacillus Salivarius search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.4×

Search terms

Top Lactobacillus Salivarius search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lactobacillus salivarius8K/yr
  • lactobacillus salivarius tablets58/yr
  • lactobacillus salivarius capsules145/yr
  • lactobacillus+salivarius16/yr

Reviews and returns

What reviews say buyers love and hate about Lactobacillus Salivarius

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lactobacillus Salivarius questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data