lactobacillus salivarius
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.88avg listing price — sweet spot $15–$100
Price range
Good£6.79–£32.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,054.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£3K£3K/yr · 8K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lactobacillus salivarius is a £3K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lactobacillus salivarius market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £8K–£13K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 6.7%
- Avg brand age
- 71 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
8
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Vitamatic34%
- L1fe Nutrition23%
- 7 Chakras17%
- Epigenetics10%
- Earth's Nurture8%
- Nu U Nutrition5%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -54.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.4×
Top lactobacillus salivarius search terms
- lactobacillus salivarius8K/yr
- lactobacillus salivarius tablets58/yr
- lactobacillus salivarius capsules145/yr
- lactobacillus+salivarius16/yr
Top lactobacillus salivarius products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Lactobacillus Salivarius 2 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber (1 Bottle)
Vitamatic£11.694.5★1,199 rev
LN Lactobacillus Salivarius | 90 Lactobacillus Salivarius Capsules - 5 Billion CFU L-Salivarius per Capsule | Non-GMO Gluten & Allergen Free | Manufactured in The UK
L1fe Nutrition£17.724.4★204 rev
7C Lactobacillus Salivarius | 60 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£11.604.3★16 rev
EN Lactobacillus Salivarius | 90 High Strength Lactobacillus Salivarius Capsules - 5 Billion CFU L-Salivarius per Capsule | Non-GMO Gluten & Allergen Free | Made in the UK
Earth's Nurture£22.544.4★172 rev
Lactobacillus Salivarius | 10 Billion CFU Probiotics + Chicory Root Prebiotics (Inulin) for Gut Health | High Strength | 60 Vegan Delayed Release Capsules UK Made | 2 Month Supply
Epigenetics£27.114.7★39 rev
Newest
by launch date
Probiotics for Gut Health 7 Strains with Lactobacillus & Bifidobacterium 28 Billion CFU per Day Supports Digestion Transit & Microbiome 60 Vegan Capsules Vitavea Quality
Vitavea£9.3743 rev
Vitamatic Lactobacillus Salivarius 2 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber (1 Bottle)
Vitamatic£11.691,199 rev
7C Lactobacillus Salivarius | 60 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£11.6016 rev
7C Lactobacillus Salivarius | 120 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£16.8116 rev
7C Lactobacillus Salivarius | 30 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£6.7916 rev
Trending
90-day click momentumProbiotics for Gut Health 7 Strains with Lactobacillus & Bifidobacterium 28 Billion CFU per Day Supports Digestion Transit & Microbiome 60 Vegan Capsules Vitavea Quality
Vitavea£9.374.2★
Bio-Cultures Complex - 180 High Strength Capsules - Lactobacillus Acidophilus Rhamnosus & Bifidobacterium - 6 Month Supply - Gentle Vegetarian Multi-Strain Formula for Men & Women - Nu U Nutrition
Nu U Nutrition£16.434.5★
7C Lactobacillus Salivarius | 120 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£16.814.3★
7C Lactobacillus Salivarius | 30 High Strength L Salivarius Capsules - 6B CFU L-Salivarius per Serving | Lactobacillus-Salivarius | Non-GMO Gluten & Allergen Free | Made in the UK
7 Chakras£6.794.3★
LN Lactobacillus Salivarius | 90 Lactobacillus Salivarius Capsules - 5 Billion CFU L-Salivarius per Capsule | Non-GMO Gluten & Allergen Free | Manufactured in The UK
L1fe Nutrition£17.724.4★
What buyers say about lactobacillus salivarius
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to swallow”
“Seem to work wonders for my diverticulitis”
“Feel so much better”
“Works fast”
“Great probiotics”
“quantity for price good”
“Gut health is so important, our bodies need good bacteria, over and apposed to bad bacteria”
“Made a surprising difference to my energy levels”
“Easy to take”
What buyers complain about
“Didn't work for me”
“Calcium Phosphate so bad for you”
“Waste of money”
“My typical symptoms are, severe gas, & bloating, which can come immediately after eating, and can cause discomfort down my right hand side like a dull ache”
“My typical symptoms are, severe gas, & bloating, which can come immediately after eating, and can cause discomfort down my right hand side like a dull ache”
“constipated to diarrhoea”
“they are tasteless”
Common questions
- Is lactobacillus salivarius profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the lactobacillus salivarius niche?
- 7 brands and 8 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lactobacillus salivarius?
- Top complaints mined from reviews: Functionality-Overall, Calcium, Value For Money. The return rate is 0.1%.
- When does demand for lactobacillus salivarius peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 13.4× the quietest.
- What does it cost to enter the lactobacillus salivarius niche?
- Listings span £6.79–£32.30; the average listing price is £16.88 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.