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Lactobacillus Reuteri

Fail

Demand is soft, at -17.4% this quarter, so Lactobacillus Reuteri is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£76K/yr67K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
68%top-5 click share · 12 brands · 21 sellers

Flapen Score

Lactobacillus Reuteri against its category

The dotted line is the Health & Personal Care average. Past it, Lactobacillus Reuteri is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactobacillus Reuteri market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactobacillus Reuteri 67K times last year and spent an estimated £76K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
6.9%
Market size, estimated
£76Ka year
Peak month
September1.5× the quietest month
Top search term
lactobacillus reuteri28K searches a year

02 · Price

A sale here is worth £16.42.

Listings sell for £16.42 on average, from £8.04 to £26.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.42 that is £4K to £8K a year per listing.

Average price
£16.42inside the $15 to $100 sweet spot
Price range
£8.04–£26.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #204 within Bacterial Cultures. It carries 565 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#204in Bacterial Cultures
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Lactobacillus Reuteri products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Toniiq26%
  • BioGaia14%
  • Vitamatic13%
  • Roundway Supplements11%
  • Time Health10%
  • L1fe Nutrition5%

Demand

Lactobacillus Reuteri search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lactobacillus Reuteri search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactobacillus reuteri28K/yr
  • l reuteri21K/yr
  • reuteri5K/yr
  • l reuteri probiotic4K/yr
  • l. reuteri3K/yr
  • lactobacillus reuteri chewable6K/yr

Reviews and returns

What reviews say buyers love and hate about Lactobacillus Reuteri

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product12%−0.13

Misleading

are marketing it as L Reuteri which is misleading

Not what it says on the label

Quality-Overall12%−0.10

Poor quality

Utter rubbish

Quality low

Value For Money7%−0.01

They are expensive

Expensive

Expensive to be just an experiment without a positive effect

Chunk/Clump/Collection5%−0.05

Clumps immediately however much care I take

Ease Of Use5%−0.01

Difficult to separate

Love

Regulates Digestion9%−0.04

digestion felt more balanced overall

They have helped reduce my bloating

slightly better digestion

Taste-Overall8%+0.82

Very good, this starter my first yogurt was delicious

Delicious

Perfect homemade yoghurt

Quality-Overall8%−0.10

Excellent Product

Reliable and effective

Top grade

Nutritional Content7%+0.29

Helpful Addition to a Daily Routine

I like to incorporate probiotics into my daily routine by way of enriched foods and dietary supplements

Good probiotics

Ease Of Use7%−0.01

Brilliant easy to use

Easy to take

The product feels straightforward

FAQ

Common Lactobacillus Reuteri questions

Answered from the same tracked data.