Lactation Supplement
a concentrated shelf (top 5 take 91% of clicks) — Lactation Supplement doesn't clear our bar today.
Flapen Score
Is Lactation Supplement profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lactation Supplement is a £385K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Lactation Supplement: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.2% over the last 90 days and 13.2% of searches end in a purchase.
£385K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Lactation Supplement products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pregnacare Breastfeeding Vitamins 84 Count (Pack of 1)
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 10,435
- Age
- 17y ago
Pregnacare New Mums Post Natal Recovery Vitamins for new mums
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 3,278
- Age
- 14y ago
Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago
Seven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago
Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago
Trending
90-day click momentum
NEUBRIA NEU Mum Pregnancy Vitamins for Women Prenatal & Postnatal Multivitamin with Omega 3 DHA EPA Folic Acid 400mcg Iron Vitamin D3 B12 Choline Conception to Breastfeeding 30 Softgel
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago
Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago
Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago
Seven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago
Newest
by launch dateSeven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago
Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago
Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago
NEUBRIA NEU Mum Pregnancy Vitamins for Women Prenatal & Postnatal Multivitamin with Omega 3 DHA EPA Folic Acid 400mcg Iron Vitamin D3 B12 Choline Conception to Breastfeeding 30 Softgel
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago
Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
101
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Pregnacare71%
- Proceive9%
- SEVEN SEAS6%
- Known6%
- NEUBRIA5%
- Free Soul3%
Lactation Supplement demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.9×
Top Lactation Supplement search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- breastfeeding vitamins99K/yr
- pregnacare breastfeeding75K/yr
- postpartum vitamins15K/yr
- breastfeeding supplements14K/yr
- postnatal vitamins for women12K/yr
- breast feeding vitamins for women12K/yr
- post natal vitamins for women9K/yr
- pregnacare breastfeeding vitamins6K/yr
- postnatal vitamins10K/yr
- post partum vitamins for women7K/yr
What reviews say buyers love and hate about Lactation Supplement
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good vitamins”
“The quality and quantity you get for the price I feel is extremely fair”
“Pregnacare for breastfeeding mom”
“They work and help me produce more milk”
“Hair hasnt fallen out”
What buyers complain about
72% of reviews“don’t have much of a taste,”
“Dose requires taking two large tablets”
“Tablets are a bit big”
“They smell sooo bad”
“Expensive”
Common Lactation Supplement questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
