Lactation Supplement
FailThe top 5 products take 91% of clicks, so Lactation Supplement is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £385K/yr286K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 101 sellers
Flapen Score
Lactation Supplement against its category
The dotted line is the Health & Personal Care average. Past it, Lactation Supplement is stronger. Inside it, weaker.
Market
The Lactation Supplement market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lactation Supplement 286K times last year and spent an estimated £385K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £385Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- breastfeeding vitamins99K searches a year
02 · Price
A sale here is worth £10.21.
Listings sell for £10.21 on average, from £6.79 to £16.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At £10.21 that is £82K to £102K a year per listing.
- Average price
- £10.21under the $15 to $100 sweet spot
- Price range
- £6.79–£16.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £82K–£102K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Combination Multivitamins & Minerals. It carries 2,402 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Combination Multivitamins & Minerals
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,402per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Lactation Supplement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pregnacare Breastfeeding Vitamins 84 Count (Pack of 1)
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 10,435
- Age
- 17y ago

Pregnacare New Mums Post Natal Recovery Vitamins for new mums
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 3,278
- Age
- 14y ago

Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago

Seven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago

Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago
Trending
estimated 90-day click momentum
NEUBRIA NEU Mum Pregnancy Vitamins for Women Prenatal & Postnatal Multivitamin with Omega 3 DHA EPA Folic Acid 400mcg Iron Vitamin D3 B12 Choline Conception to Breastfeeding 30 Softgel
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago

Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago

Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago

Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago

Seven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago
Newest
by launch date
Seven Seas Breastfeeding Postnatal Vitamins With Omega-3 DHA To Support Your Babys Brain And Vision Advanced* Folic Acid Iron Vitamins D B6 And B12 28 Tablets plus 28 Capsules 4 Weeks Supply
- Price
- £10.05
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago

Known Postpartum Support Gummies Mixed Berry Flavour Vegan Multivitamin Gummy Supplement with Iron Biotin Choline & Vitamins Post Pregnancy Recovery & Energy 1 Month Supply for Women
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 2y ago

Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 2,458
- Age
- 3y ago

NEUBRIA NEU Mum Pregnancy Vitamins for Women Prenatal & Postnatal Multivitamin with Omega 3 DHA EPA Folic Acid 400mcg Iron Vitamin D3 B12 Choline Conception to Breastfeeding 30 Softgel
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4y ago

Proceive Breastfeeding Vitamins for New Mums Postnatal Supplement After Childbirth with 24 Key Nutrients Minerals for Fourth Trimester Routine Daily Nutrition 1 Month Supply Vegan 60 Capsules
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
101
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Pregnacare71%
- Proceive9%
- SEVEN SEAS6%
- Known6%
- NEUBRIA5%
- Free Soul3%
Demand
Lactation Supplement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Lactation Supplement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breastfeeding vitamins99K/yr
- pregnacare breastfeeding75K/yr
- postpartum vitamins15K/yr
- breastfeeding supplements14K/yr
- postnatal vitamins for women12K/yr
- breast feeding vitamins for women12K/yr
- post natal vitamins for women9K/yr
- pregnacare breastfeeding vitamins6K/yr
- postnatal vitamins10K/yr
- post partum vitamins for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Lactation Supplement
We read the reviews and the return reasons for every product selling here.
“don’t have much of a taste,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactation Supplement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









