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Lactation Supplement

Fail

The top 5 products take 91% of clicks, so Lactation Supplement is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£385K/yr286K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 101 sellers

Flapen Score

Lactation Supplement against its category

The dotted line is the Health & Personal Care average. Past it, Lactation Supplement is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactation Supplement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactation Supplement 286K times last year and spent an estimated £385K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
13.2%
Market size, estimated
£385Ka year
Peak month
February1.9× the quietest month
Top search term
breastfeeding vitamins99K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £6.79 to £16.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At £10.21 that is £82K to £102K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£6.79–£16.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
8,000–10,000
Revenue per listing a year
£82K–£102K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Combination Multivitamins & Minerals. It carries 2,402 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Combination Multivitamins & Minerals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,402per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Lactation Supplement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£58K£115K£173K£231K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

101

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Pregnacare71%
  • Proceive9%
  • SEVEN SEAS6%
  • Known6%
  • NEUBRIA5%
  • Free Soul3%

Demand

Lactation Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Lactation Supplement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breastfeeding vitamins99K/yr
  • pregnacare breastfeeding75K/yr
  • postpartum vitamins15K/yr
  • breastfeeding supplements14K/yr
  • postnatal vitamins for women12K/yr
  • breast feeding vitamins for women12K/yr
  • post natal vitamins for women9K/yr
  • pregnacare breastfeeding vitamins6K/yr
  • postnatal vitamins10K/yr
  • post partum vitamins for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Lactation Supplement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.01

don’t have much of a taste,

Ok. Horrible taste

I can't say l can pin point the taste

Dosage13%−0.04

Dose requires taking two large tablets

However, taking three tablets a day does feel like quite a lot

Size-Overall12%+0.28

Tablets are a bit big

However, preey large

Smell10%−0.04

They smell sooo bad

Strong smell

Value For Money5%+0.29

Expensive

Love

Vitamin27%+1.87

Good vitamins

Complete vitamins

Love those vitamins took all my breastfeeding times

Quality-Overall11%−0.02

The quality and quantity you get for the price I feel is extremely fair

The product itself is of high quality

Overall, this is an amazing product from a trusted brand

Breastfeeding Friendly11%+0.73

Pregnacare for breastfeeding mom

Perfect for breastfeeding mamas

Good suppliment, it helped me get through breastfeeding

Fertility/Conception11%+0.66

They work and help me produce more milk

Great for breastfeeding journey

Best for pregnancy

Hair Growth6%−0.01

Hair hasnt fallen out

This helped me with weakness and also hairfall

FAQ

Common Lactation Supplement questions

Answered from the same tracked data.