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Lactase Tablets

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +3.8% this quarter, so Lactase Tablets is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£676K/yr303K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 48 sellers

Flapen Score

Lactase Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Lactase Tablets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactase Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactase Tablets 303K times last year and spent an estimated £676K. The top 5 brands take 85% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £676K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
15.4%
Market size, estimated
£676Ka year
Peak month
December1.3× the quietest month
Top search term
lactase tablets65K searches a year

02 · Price

A sale here is worth £14.52.

Listings sell for £14.52 on average, from £5.03 to £55.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £14.52 that is £44K to £58K a year per listing.

Average price
£14.52under the $15 to $100 sweet spot
Price range
£5.03–£55.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£44K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #26 within Enzymes. It carries 2,322 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#26in Enzymes
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,322per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Lactase Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£68K£135K£203K£270K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Milkaid42%
  • NATURE'S BEST16%
  • LactoJoy12%
  • Lactaid9%
  • Horbäach7%
  • Nutrivo3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Lactase Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lactase Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactase tablets65K/yr
  • lactose intolerance tablets59K/yr
  • lactase33K/yr
  • lactaid24K/yr
  • lactase enzyme tablets23K/yr
  • milkaid22K/yr
  • lactojoy12K/yr
  • lactase enzyme9K/yr
  • lactose9K/yr
  • lactose tablets7K/yr

Reviews and returns

What reviews say buyers love and hate about Lactase Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.18

Did nothing

Didn't work for me

Didn't work well enough for me

Acid Regulator/Stomach Ache Relief8%−0.03

Stomach ache

Stomach pain

I had a bit of bloating

Side Effects6%−0.05

the different medications im on make it worse

can cause a really bad reaction for some people

Actually gave me worse indigestion and heartburn

Value For Money5%

the high price

expensive

Pricey

Dosage5%−0.01

In my experience you cant take one

I had trialed them with 1 tablet for Ben and Jerry's, which clearly wasn't enough for me,

it is actually twice as expensive per dose than I was led to believe

Love

Nutritional Content13%+0.97

It is a reliable way to support our routine when we eat out or have meals at home

They are particularly useful for eating out

these ones can handle a fair bit of a meal and agree effective

Value For Money9%

Cheap

Good value

Great value

Quality-Overall7%+0.22

Great quality,

Brilliant product

No complains

Ease Of Use7%−0.01

easy to use

Easy to take

Easy to store and use

Regulates Digestion7%

Doesnt cause any gastrointestinal problems

It has been a lifesaver in preventing bloating

These really work when I get occasional digestive issues

FAQ

Common Lactase Tablets questions

Answered from the same tracked data.