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Lactase Tablets

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +3.8% this quarter, so Lactase Tablets is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£676K/yr303K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 48 sellers

Flapen Score

Lactase Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Lactase Tablets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactase Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactase Tablets 303K times last year and spent an estimated £676K. The top 5 brands take 85% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £676K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
15.4%
Market size, estimated
£676Ka year
Peak month
December1.3× the quietest month
Top search term
lactase tablets65K searches a year

02 · Price

A sale here is worth £14.52.

Listings sell for £14.52 on average, from £5.03 to £55.28. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £14.52 that is £44K to £58K a year per listing.

Average price
£14.52under the $15 to $100 sweet spot
Price range
£5.03–£55.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£44K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #26 within Enzymes. It carries 2,322 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#26in Enzymes
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,322per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Lactase Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£68K£135K£203K£270K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

12%

  • Milkaid42%
  • NATURE'S BEST16%
  • LactoJoy12%
  • Lactaid9%
  • Horbäach7%
  • Nutrivo3%
  • Open — no brand owns it (5 brands, 12%)

Demand

Lactase Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lactase Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lactase tablets65K/yr
  • lactose intolerance tablets59K/yr
  • lactase33K/yr
  • lactaid24K/yr
  • lactase enzyme tablets23K/yr
  • milkaid22K/yr
  • lactojoy12K/yr
  • lactase enzyme9K/yr
  • lactose9K/yr
  • lactose tablets7K/yr

Reviews and returns

What reviews say buyers love and hate about Lactase Tablets

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Nutritional Content”
15%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did nothing”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lactase Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data