L Theanine 200mg
FailShoppers spend only $60K a year here, so L Theanine 200mg is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £60K/yr38K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 73%top-5 click share · 13 brands · 17 sellers
Flapen Score
L Theanine 200mg against its category
The dotted line is the Health & Personal Care average. Past it, L Theanine 200mg is stronger. Inside it, weaker.
Market
The L Theanine 200mg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for L Theanine 200mg 38K times last year and spent an estimated £60K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £60Ka year
- Top search term
- l theanine 200mg23K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £5.53 to £17.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.22 that is £5K to £8K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £5.53–£17.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #158 within Over-the-Counter Medication. It carries 1,155 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #158in Over-the-Counter Medication
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,155per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top L Theanine 200mg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutricost L-Theanine 200mg 120 Capsules - Non-GMO Gluten Free
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 9,555
- Age
- 10y ago

L-Theanine 200mg from Green Tea - 90 Vegan Capsules - Amino Acid Supplement Resealable and Recyclable Pouch by Alpha01
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 6y ago

Natures Best L Theanine 200mg 60 Capsules (2 Month Supply)
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago

L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago

L-Theanine 200mg Vegan as PhytoSure Certified | Supports Healthy Relaxation & Focus | 3rd Party Tested | Clean Label Non-GMO Gluten & Soy Free Hypoallergenic | by Health Thru Nutrition (Pack of 60)
- Price
- £8.35
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 8y ago
Trending
90-day click momentum
L Theanine Gummies - 200 mg L-Theanine Supplement with Lemon Balm & Vitamin B6 - Supports Nervous System & Hormonal Function - Vegan Halal - 60 Count - Novomins
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 6mo ago

L-Theanine 200mg 240 Vegan Capsules High Strength Amino Acid from Green Tea | 8-Month Supply | 98% Pure No Additives | Danish Made
- Price
- £11.49
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 8mo ago

L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago

Natures Best L Theanine 200mg 60 Capsules (2 Month Supply)
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago

L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
Newest
by launch date
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago

L Theanine Gummies - 200 mg L-Theanine Supplement with Lemon Balm & Vitamin B6 - Supports Nervous System & Hormonal Function - Vegan Halal - 60 Count - Novomins
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 6mo ago

L-Theanine 200mg 240 Vegan Capsules High Strength Amino Acid from Green Tea | 8-Month Supply | 98% Pure No Additives | Danish Made
- Price
- £11.49
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 8mo ago

Natures Best L Theanine 200mg 60 Capsules (2 Month Supply)
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago

L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
17
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
22%
- Nutricost41%
- ALPHA0113%
- NATURE'S BEST9%
- NUTRINATION5%
- Health Thru Nutrition5%
- NEW LEAF PRODUCTS5%
Demand
L Theanine 200mg search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about L Theanine 200mg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was not sleeping very well
No improvement in sleep yet
didn't help my sleep
However this bag really smells
Smelled absolutely awful
Strong smell now
Didn't work for me
Zero effect. Absolutely zero effect. These just didn't work in any way for me at all.
Dont work
Not 200mg
countless prescriptions hasn't been able to achieve
My partner took a double dose by mistake
I suffer from bad anxiety and dpdr
This had me waking myself up out of my sleep multiple times—sweaty, terrified, and clutching my pillow like a final girl in a slasher flick
as someone who has always struggled with horrendous anxiety its been difficult
Love
Great sleep quality
Helpful for sleep
Helps me sleep
Great for anxiety
Really helped with my anxiety
Works really well for anxiety
reasonable price
Fantastic price
good value
less brain fog
Good for focus
helps with focus
I found the chewy
they are a much nicer option than swallowing tablets
Easy to swallow
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common L Theanine 200mg questions
Answered from the same tracked data.









