L Theanine
MaybeReturns run at only 0.0% of orders. But prices span $4.98–$17.18, mostly outside the sweet spot, so L Theanine is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £742K/yr580K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 73%top-5 click share · 14 brands · 18 sellers
Flapen Score
L Theanine against its category
The dotted line is the Health & Personal Care average. Past it, L Theanine is stronger. Inside it, weaker.
Market
The L Theanine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for L Theanine 580K times last year and spent an estimated £742K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £742K a year.
- Searches, last 12 months
- 580K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £742Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- l theanine265K searches a year
02 · Price
A sale here is worth £8.63.
Listings sell for £8.63 on average, from £4.98 to £17.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £8.63 that is £43K to £52K a year per listing.
- Average price
- £8.63under the $15 to $100 sweet spot
- Price range
- £4.98–£17.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £43K–£52K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #120 within Over-the-Counter Medication. It carries 1,516 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #120in Over-the-Counter Medication
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,516per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top L Theanine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
L Theanine Enriched with Vitamin B6 - High Strength L-Theanine Capsules 400mg Natural Nootropics from Green Tea - 120 Vegan Capsules - Made in The UK Supplements by New Leaf
- Price
- £7.99
- Rating
- 4.5/5
- Reviews
- 729
- Age
- 2y ago
L Theanine 400mg | 120 Vegan Capsules - 4 Months Supply | Good Alternative to L-Theanine Powder Gummies and Drops | UK Made LTheanine Supplement
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 2y ago
Nutricost L-Theanine 200mg 120 Capsules - Non-GMO Gluten Free
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 9,555
- Age
- 10y ago
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago
Trending
90-day click momentum
L Theanine Gummies - 200 mg L-Theanine Supplement with Lemon Balm & Vitamin B6 - Supports Nervous System & Hormonal Function - Vegan Halal - 60 Count - Novomins
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 6mo ago
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago
Natures Best L Theanine 200mg 60 Capsules (2 Month Supply)
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago
L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago
Newest
by launch dateL-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago
L Theanine Gummies - 200 mg L-Theanine Supplement with Lemon Balm & Vitamin B6 - Supports Nervous System & Hormonal Function - Vegan Halal - 60 Count - Novomins
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 6mo ago
Natures Best L Theanine 200mg 60 Capsules (2 Month Supply)
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago
L-Theanine 400mg with BioPerine | 120 Vegan Capsules | High Absorption & Bioavailablity L Theanine | Enhanced Sleep at Night | Boost Focus & Relieve Stress | 4 Months Supply | UK Made | by NutriVolv
- Price
- £5.73
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 10mo ago
L Theanine 400mg Capsules - 99.6% Pure L-Theanine | 5 Months Supply - 150 Capsules | Supports Relaxation & Focus Promotes Calm | Zero Additives Vegan & Non-GMO | GMP - Certified Lab Tested
- Price
- £9.48
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
18
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- NUTRINATION22%
- NEW LEAF PRODUCTS21%
- Nutrivo12%
- Nutricost10%
- SS Sport Supplies9%
- WeightWorld8%
Demand
L Theanine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top L Theanine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- l theanine265K/yr
- l-theanine169K/yr
- l theanine 400mg22K/yr
- ltheanine25K/yr
- theanine26K/yr
- l-theanine 400mg10K/yr
- suntheanine7K/yr
- l theanine supplement34K/yr
- l theanine 100mg5K/yr
- l- theanine5K/yr
Reviews and returns
What reviews say buyers love and hate about L Theanine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not enough to be clinically effective at all
400 mg is way too high for me personally
be mindful of the dosage
Didn't help with Sleep
was not sleeping very well
No improvement in sleep yet
Smelled absolutely awful
Strong smell now
However this bag really smells
Ingredients have changed
Low quality, much lower amount of active ingredient than stated
Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient
After taking these for a few day I was experiencing really bad pain in my abdomen
Gave me headaches
It seems to have a slight effect
Love
Helpful for sleep
Great sleep quality
Helps me sleep
appears to be well made
Overall, a solid product that does exactly what I hoped it would
Excellent product
Great for anxiety
Works really well for anxiety
Really helped with my anxiety
Good value for money
Good Value for money
Fantastic price
less brain fog
i do believe my concentration has improved
Helps my focus
Return
0.0% Return rate 0% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common L Theanine questions
Answered from the same tracked data.