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L Citrulline Powder

Fail

Shoppers spend only $55K a year here, so L Citrulline Powder is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£55K/yr39K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 26 sellers

Flapen Score

L Citrulline Powder against its category

The dotted line is the Health & Personal Care average. Past it, L Citrulline Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The L Citrulline Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for L Citrulline Powder 39K times last year and spent an estimated £55K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
9.7%
Market size, estimated
£55Ka year
Top search term
l citrulline powder24K searches a year

02 · Price

A sale here is worth £14.43.

Listings sell for £14.43 on average, from £5.62 to £29.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.43 that is £1K to £4K a year per listing.

Average price
£14.43under the $15 to $100 sweet spot
Price range
£5.62–£29.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #16 within Amino Acids. It carries 2,462 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
68%
Out of stock, average day
12.2%
Average rank
#16in Amino Acids
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,462per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top L Citrulline Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • ALPHA0124%
  • Peak Supps18%
  • Applied Nutrition13%
  • Freak Athletics11%
  • Bulk10%
  • BANDINI9%
  • Open — no brand owns it (6 brands, 16%)

Demand

L Citrulline Powder search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top L Citrulline Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • l citrulline powder24K/yr
  • l-citrulline powder9K/yr
  • citrulline powder6K/yr

Reviews and returns

What reviews say buyers love and hate about L Citrulline Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage12%−0.08

Can't say if they've done anything for me after taking 180 tablets

I'm not one for following tablet regimes accurately

Not like the fact that it is 2 daily

Taste-Overall11%−0.04

have no taste

Appears tasteless

The taste is a little tart

Functionality-Overall7%−0.10

Not working

Did not work for

I haven't find any difference

Ingredients-Overall6%−0.09

Very poor quality as the main ingredient is corn starch which is just a filler

Turns out their ingredients are bad

Tasteless, Supliments have made no significant difference, could be too early to say

Side Effects4%−0.02

it had immediate effects

I just felt different

saw no effects

Love

Quality-Overall19%+0.72

Well-made, easy to take

Great quality + quick delivery

Excellent product

Value For Money11%+0.21

Good value

low price

Good value for money

Advertised Vs Actual Product10%+0.55

As advertised well pleased

As described

Works as said

Ease Of Chewing/Swallowing6%

easy to take without any gut issues

Easy to swallow

The pills are easy to swallow, I have noticed a slight increase in endurance when running & training, l also seem to have a little more energy, I dont know if this is coincidental

Ease Of Use6%+0.47

Easy to use

Easy to take

The bottle is straightforward to open

FAQ

Common L Citrulline Powder questions

Answered from the same tracked data.