Kylie Sheets
MaybeReturns run at only 0.5% of orders. But demand is soft, at -7.5% this quarter, so Kylie Sheets is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £318K/yr241K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 22 sellers
Flapen Score
Kylie Sheets against its category
The dotted line is the Health & Personal Care average. Past it, Kylie Sheets is stronger. Inside it, weaker.
Market
The Kylie Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kylie Sheets 241K times last year and spent an estimated £318K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £318Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- kylie sheets80K searches a year
02 · Price
A sale here is worth £17.39.
Listings sell for £17.39 on average, from £7.05 to £32.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £17.39 that is £17K to £22K a year per listing.
- Average price
- £17.39inside the $15 to $100 sweet spot
- Price range
- £7.05–£32.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£22K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Incontinence. It carries 2,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Incontinence
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,261per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kylie Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Washable Bed Protector/Pad with Tucks - Pack of 2
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 8,693
- Age
- 14y ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 1y ago

Hygge Sheets Bamboo Organic Incontinence Bed Sheets for Adults & Kids | Single Beds | 100% Waterproof Bed Wetting Sheets | Bed Protectors for Incontinence | Reusable and Washable Bed Pad | UK Brand
- Price
- £19.92
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 3y ago

Kylie Premium Bed Pads for Single Bed Blue 3 Litre (Eligible for VAT Relief in The UK)
- Price
- £32.47
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 12y ago

Washable Bed Protector/Pad Without Tucks - Pack of 2 Pink
- Price
- £11.96
- Rating
- 4.7/5
- Reviews
- 5,248
- Age
- 14y ago
Trending
90-day click momentum
WHYWORRY Washable Incontinence Bed Sheets for Adults | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Pink | Pack of 4
- Price
- £20.05
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 3mo ago

2 x PULP Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Double & Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £15.63
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Bedecor Large Kylie Sheets Double Bed 86x132cm (Pack of 2) - Heavy Absorbency Washable Bed Pads for Incontinence Adults & Elderly - Waterproof Mattress Protector Sheet - Green
- Price
- £20.13
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 2y ago

Utopia Bedding Incontinence Bed Pads 85 x 90 cm Blue (Pack of 4) Incontinence Bed Sheets Waterproof Washable Bed Pads for Incontinence Adults Bed Wetting Sheets
- Price
- £13.11
- Rating
- 4.5/5
- Reviews
- 13,536
- Age
- 3y ago
Newest
by launch date
2 x Easy Care Solutions Washable Bed Pad Protector with Tucks/Flaps | 85 cm x 115cm | 3L Absorbency | Reusable Incontinence Underpad for Adults Children & Pets | Absorbent Bed Pad | Blue
- Price
- £22.81
- Rating
- 4.6/5
- Reviews
- 1,279
- Age
- 2mo ago

2 x Easy Care Solutions | Washable Bed Pad Protector with Tucks/Flaps | 85 cm x 115cm | Premium Quality Washable Bed Wetting Sheet for Adults or Children with Incontinence | Reusable Pink Bed Pads
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,279
- Age
- 2mo ago

WHYWORRY Washable Incontinence Bed Sheets for Adults | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Pink | Pack of 4
- Price
- £20.05
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 3mo ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Double & Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £15.63
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Fefod Washable Incontinence Bed Pad for Adults & Children 2Pack Reusable Bed Pad Protector 100% Waterproof Bed Wetting Sheets Super Absorbent Mattress Protector for Baby Elderly Care Pet 70×90cm
- Price
- £7.05
- Rating
- 2.8/5
- Reviews
- 38
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
22
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
17%
- Complete Care Shop28%
- Aydmed19%
- EASY CARE SOLUTIONS12%
- Bedecor9%
- Kylie8%
- Hygge Supplies7%
- Open — no brand owns it (6 brands, 17%)
Demand
Kylie Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kylie Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kylie sheets80K/yr
- kylie22K/yr
- washable bed pads15K/yr
- washable incontinence bed pads13K/yr
- incontinence bed pads washable11K/yr
- washable bed pads for incontinence adults7K/yr
- kyle sheets8K/yr
- kylie sheets double bed7K/yr
- rubber sheets for bedwetting8K/yr
- kylie sheets single bed6K/yr
Reviews and returns
What reviews say buyers love and hate about Kylie Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leak through
The product leaks
for some reason both of them are leaking straight through
Not water proof
Not waterproof
Is not 100%waterproof
Really awkward fitting
Too small
They are big
I'm not sure how much this sort of thing usually costs
Waste Of money
Overpriced and under delivered
are very thick
Bit thin
Seemed very thin too
Love
Excellent quality and perfectly comfortable to put onto the bed
are well made
Excellent Product
Worth it
Excellent value
Good for the money
Theyre also easy to wash
These washable bed pads are the perfect answer
Wash well
Good fit
Fits a single bed perfect
The pad fits well
They absorb well
thick enough to absorb
It absorbs liquid
Return
0.5% Return rate 67% Fixable by listing
Really awkward fitting
Too small
They are big
They do not fit a double bed as stated
Misleading
The description was misleading
Leak through
The product leaks
for some reason both of them are leaking straight through
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kylie Sheets questions
Answered from the same tracked data.









