Kylie Sheets
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -7.5% this quarter, so Kylie Sheets is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £318K/yr241K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 22 sellers
Flapen Score
Kylie Sheets against its category
The dotted line is the Health & Personal Care average. Past it, Kylie Sheets is stronger. Inside it, weaker.
Market
The Kylie Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kylie Sheets 241K times last year and spent an estimated £318K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £318Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- kylie sheets80K searches a year
02 · Price
A sale here is worth £17.39.
Listings sell for £17.39 on average, from £7.05 to £32.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £17.39 that is £17K to £22K a year per listing.
- Average price
- £17.39inside the $15 to $100 sweet spot
- Price range
- £7.05–£32.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£22K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Incontinence. It carries 2,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Incontinence
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,261per listing
- Listings tracked
- 26
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kylie Sheets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Washable Bed Protector/Pad with Tucks - Pack of 2
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 8,693
- Age
- 14y ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 1y ago

Hygge Sheets Bamboo Organic Incontinence Bed Sheets for Adults & Kids | Single Beds | 100% Waterproof Bed Wetting Sheets | Bed Protectors for Incontinence | Reusable and Washable Bed Pad | UK Brand
- Price
- £19.92
- Rating
- 4.6/5
- Reviews
- 1,227
- Age
- 3y ago

Kylie Premium Bed Pads for Single Bed Blue 3 Litre (Eligible for VAT Relief in The UK)
- Price
- £32.47
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 12y ago

Washable Bed Protector/Pad Without Tucks - Pack of 2 Pink
- Price
- £11.96
- Rating
- 4.7/5
- Reviews
- 5,248
- Age
- 14y ago
Trending
estimated 90-day click momentum
WHYWORRY Washable Incontinence Bed Sheets for Adults | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Pink | Pack of 4
- Price
- £20.05
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 3mo ago

2 x PULP Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Double & Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £15.63
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Bedecor Large Kylie Sheets Double Bed 86x132cm (Pack of 2) - Heavy Absorbency Washable Bed Pads for Incontinence Adults & Elderly - Waterproof Mattress Protector Sheet - Green
- Price
- £20.13
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 2y ago

Utopia Bedding Incontinence Bed Pads 85 x 90 cm Blue (Pack of 4) Incontinence Bed Sheets Waterproof Washable Bed Pads for Incontinence Adults Bed Wetting Sheets
- Price
- £13.11
- Rating
- 4.5/5
- Reviews
- 13,536
- Age
- 3y ago
Newest
by launch date
2 x Easy Care Solutions Washable Bed Pad Protector with Tucks/Flaps | 85 cm x 115cm | 3L Absorbency | Reusable Incontinence Underpad for Adults Children & Pets | Absorbent Bed Pad | Blue
- Price
- £22.81
- Rating
- 4.6/5
- Reviews
- 1,279
- Age
- 2mo ago

2 x Easy Care Solutions | Washable Bed Pad Protector with Tucks/Flaps | 85 cm x 115cm | Premium Quality Washable Bed Wetting Sheet for Adults or Children with Incontinence | Reusable Pink Bed Pads
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,279
- Age
- 2mo ago

WHYWORRY Washable Incontinence Bed Sheets for Adults | 86 x 91 cm | for Single Bed | Waterproof Bed Wetting Mats | Reusable Bed Protectors | Pee Pads | Pink | Pack of 4
- Price
- £20.05
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 3mo ago

2 x AYDMED Essential Washable Incontinence Bed Pads | For Double & Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies
- Price
- £15.63
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Fefod Washable Incontinence Bed Pad for Adults & Children 2Pack Reusable Bed Pad Protector 100% Waterproof Bed Wetting Sheets Super Absorbent Mattress Protector for Baby Elderly Care Pet 70×90cm
- Price
- £7.05
- Rating
- 2.8/5
- Reviews
- 38
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
22
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
17%
- Complete Care Shop28%
- Aydmed19%
- EASY CARE SOLUTIONS12%
- Bedecor9%
- Kylie8%
- Hygge Supplies7%
- Open — no brand owns it (6 brands, 17%)
Demand
Kylie Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kylie Sheets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kylie sheets80K/yr
- kylie22K/yr
- washable bed pads15K/yr
- washable incontinence bed pads13K/yr
- incontinence bed pads washable11K/yr
- washable bed pads for incontinence adults7K/yr
- kyle sheets8K/yr
- kylie sheets double bed7K/yr
- rubber sheets for bedwetting8K/yr
- kylie sheets single bed6K/yr
Reviews and returns
What reviews say buyers love and hate about Kylie Sheets
We read the reviews and the return reasons for every product selling here.
“Leak through”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kylie Sheets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









