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Kylie Sheets

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -7.5% this quarter, so Kylie Sheets is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 48
Market size
£318K/yr241K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
55%top-5 click share · 12 brands · 22 sellers

Flapen Score

Kylie Sheets against its category

The dotted line is the Health & Personal Care average. Past it, Kylie Sheets is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kylie Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kylie Sheets 241K times last year and spent an estimated £318K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.6%
Market size, estimated
£318Ka year
Peak month
October1.4× the quietest month
Top search term
kylie sheets80K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £7.05 to £32.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £17.39 that is £17K to £22K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£7.05–£32.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£22K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Incontinence. It carries 2,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#31in Incontinence
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,261per listing
Listings tracked
26

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kylie Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£95K£127K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

17%

  • Complete Care Shop28%
  • Aydmed19%
  • EASY CARE SOLUTIONS12%
  • Bedecor9%
  • Kylie8%
  • Hygge Supplies7%
  • Open — no brand owns it (6 brands, 17%)

Demand

Kylie Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kylie Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kylie sheets80K/yr
  • kylie22K/yr
  • washable bed pads15K/yr
  • washable incontinence bed pads13K/yr
  • incontinence bed pads washable11K/yr
  • washable bed pads for incontinence adults7K/yr
  • kyle sheets8K/yr
  • kylie sheets double bed7K/yr
  • rubber sheets for bedwetting8K/yr
  • kylie sheets single bed6K/yr

Reviews and returns

What reviews say buyers love and hate about Kylie Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof10%

Leak through

The product leaks

for some reason both of them are leaking straight through

Water Resistance10%−0.10

Not water proof

Not waterproof

Is not 100%waterproof

Size-Overall9%

Really awkward fitting

Too small

They are big

Value For Money7%+0.14

I'm not sure how much this sort of thing usually costs

Waste Of money

Overpriced and under delivered

Thickness4%−0.02

are very thick

Bit thin

Seemed very thin too

Love

Quality-Overall19%+1.88

Excellent quality and perfectly comfortable to put onto the bed

are well made

Excellent Product

Value For Money10%+0.14

Worth it

Excellent value

Good for the money

Washability9%+0.49

Theyre also easy to wash

These washable bed pads are the perfect answer

Wash well

Size-Overall8%

Good fit

Fits a single bed perfect

The pad fits well

Absorbency8%+0.52

They absorb well

thick enough to absorb

It absorbs liquid

Return

0.5% Return rate 67% Fixable by listing

Size-Overall52%▇█▇█▇▆

Really awkward fitting

Too small

They are big

Material Quality5%▄▄▅▅█▅
Quality-Overall5%█▃▂▅▅▄
Advertised Vs Actual Product4%▄▄▃█▅▆

They do not fit a double bed as stated

Misleading

The description was misleading

Leak-Proof4%▁▄█▅█▄

Leak through

The product leaks

for some reason both of them are leaking straight through

FAQ

Common Kylie Sheets questions

Answered from the same tracked data.