kwells kids
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.97–$11.04) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Great+69.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,628.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 93K searches
Price range
Bad£2.97–£11.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kwells kids is a £52K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jul–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
kwells kids market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 89%
- Out of stock
- 22.0%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
43
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Generic25%
- SZSTYYP23%
- Power Grain11%
- Hionfurt10%
- Herb Tantra9%
- Tonstix8%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +69.2% search growth over the last 90 days.Peak months: May, Jul, Oct · busiest ÷ quietest = 4.9×
Top kwells kids search terms
- travel sickness kids19K/yr
- kids travel sickness tablets16K/yr
- kwells kids17K/yr
- kwells travel sickness tablets kids9K/yr
- travel sickness tablets kids10K/yr
- kwells kids travel sickness tablets5K/yr
- kids travel sickness6K/yr
- anti sickness tablets kids3K/yr
- travel sickness tablets for kids4K/yr
- dramamine for kids4K/yr
Top kwells kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Travel Motion Car Sickness Relief Bands for Kids Anti-Nausea Wristbands for (Pink and Blue)
SZSTYYP£3.334.3★2,996 rev
Kids Travel Sickness Relief 12 Pack for Nausea & Motion Discomfort
Generic£8.685.0★1 rev
Travel & Motion Sickness Tablets - 500mg Chewable Ginger Rhizome Tablets - Non-Drowsy Nausea & Vomiting Relief - 10 Tablets (Strawberry)
Power Grain£7.994.2★104 rev
Herb Tantra Travel Ease Junior Kids Roll On Anti Nausea Relief for Motion Sickness Car Sea Air Travel All Natural Non Drowsy Alternative to Travel Sickness Tablets & Bands
Herb Tantra£11.044.6★176 rev
Tonstix Travel Pops for Kids - Pack of 8 Natural Travel Sickness Lollipops Anti Nausea Relief for Car Plane Boat & Sea Travel All Natural Non-Drowsy Alternative to Travel Sickness Tablets & Bands
Tonstix£5.833.7★70 rev
Newest
by launch date
Travel Sickness for Kids Relief for Nausea & Motion Discomfort X1 Pack of 12s
Generic£9.980 rev
Travel Sickness Relief Tablets Fast-Acting for Nausea & Motion Discomfort 12 Tabs
Generic£9.921 rev
zeyedemo 12PCS Sick Bags High Density Blue Leakproof 1500ml Odor Control Emesis Vomit Bags with Snap for Morning Sickness Kids Pregnant Woman Bus Car Motion Sickness
zeyedemo£5.82175 rev
Kids Travel Sickness Relief 12 Pack for Nausea & Motion Discomfort
Generic£8.681 rev
Kids Travel Sickness Relief 12 Pack for Motion Discomfort
Generic£9.970 rev
Trending
90-day click momentumTravel Sickness Relief Tablets Fast-Acting for Nausea & Motion Discomfort 12 Tabs
Generic£9.925.0★
Kids Travel Sickness Relief 12 Pack for Nausea & Motion Discomfort
Generic£8.685.0★
Kids Travel Sickness Relief 12 Pack for Motion Discomfort
Generic£9.970.0★
Travel Sickness for Kids Relief for Nausea & Motion Discomfort X1 Pack of 12s
Generic£9.980.0★
Travel Sickness Relief 12 Pack for Nausea & Motion Discomfort
Generic£9.944.3★
What buyers say about kwells kids
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“Easy to use”
“Well made and functional”
“a pleasant, gingery taste”
“well worth the money”
“Works Better Than Expected”
“These patches seemed to work well for me on a route I always get motion sickness on”
“really effective brought for my grandsons no more sickness when going on car journeys”
“none of the sick”
“very convenient for travel”
What buyers complain about
“Did not work”
“Too expensive”
“Not fit for purpose”
“Don't make me sleepy”
“a my daughter found the taste a bit powdery”
“they made him feel worse”
“They dont work for chemotherapy nausea”
“These do not work as well as the tablets”
“Travel sickness”
“Seemed to make child more sick”
Top return reasons
Common questions
- Is kwells kids profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +69.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kwells kids niche?
- 12 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in kwells kids?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for kwells kids peak?
- Demand peaks in May–Jul–Oct; the busiest month runs 4.9× the quietest.
- What does it cost to enter the kwells kids niche?
- Listings span £2.97–£11.04; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.