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Kwells Kids

Maybe

Returns run at only 0.1% of orders. But prices span $2.97–$11.04, mostly outside the sweet spot, so Kwells Kids is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 48
Market size
£52K/yr93K searches / yr
90-day growth
+69.2%search demand this quarter
Competition
59%top-5 click share · 12 brands · 43 sellers

Flapen Score

Kwells Kids against its category

The dotted line is the Health & Personal Care average. Past it, Kwells Kids is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kwells Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kwells Kids 93K times last year and spent an estimated £52K. The top 5 brands take 77% of clicks. Demand peaks in May–Jul–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+69.2%
Conversion, latest week
8.6%
Market size, estimated
£52Ka year
Peak month
October4.9× the quietest month
Top search term
travel sickness kids19K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £2.97 to £11.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.48 that is £2K to £3K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£2.97–£11.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #21 within Over-the-Counter Medication. It carries 1,628 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
79%
Out of stock, average day
22.0%
Average rank
#21in Over-the-Counter Medication
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,628per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kwells Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

43

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Generic25%
  • SZSTYYP23%
  • Power Grain11%
  • Hionfurt10%
  • Herb Tantra9%
  • Tonstix8%
  • Open — no brand owns it (6 brands, 15%)

Demand

Kwells Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jul, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Kwells Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel sickness kids19K/yr
  • kids travel sickness tablets16K/yr
  • kwells kids17K/yr
  • kwells travel sickness tablets kids9K/yr
  • travel sickness tablets kids10K/yr
  • kwells kids travel sickness tablets5K/yr
  • kids travel sickness6K/yr
  • anti sickness tablets kids3K/yr
  • travel sickness tablets for kids4K/yr
  • dramamine for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Kwells Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.34

Did not work

Not very effective

the patches do not work

Value For Money13%−0.09

Too expensive

Expensive for what they are

Waste of money

Size-Overall11%−0.06

Not fit for purpose

Very small

Small patches

Sleep Quality5%−0.01

Don't make me sleepy

Not for morning sickness

They don't make me sleepy

Taste-Overall5%+0.23

a my daughter found the taste a bit powdery

The taste made my nausea worse

My children did not like the texture or taste

Love

Efficiency17%+1.13

Effective

Worked perfectly

Works Fast

Ease Of Use12%+0.69

Easy to use

we're easy to apply

Easy to carry

Quality-Overall10%+0.62

Well made and functional

Good quality

Great product

Taste-Overall8%+0.23

a pleasant, gingery taste

No complaints of taste either which was a concern from reading other reviews on here

Taste is good

Value For Money7%−0.09

well worth the money

Good price

great value for money

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁▁██

Did not work

Not very effective

the patches do not work

FAQ

Common Kwells Kids questions

Answered from the same tracked data.