Kt Tape
FailPrices span $3.15–$15.24, mostly outside the sweet spot, so Kt Tape is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £167K/yr258K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 24 sellers
Flapen Score
Kt Tape against its category
The dotted line is the Health & Personal Care average. Past it, Kt Tape is stronger. Inside it, weaker.
Market
The Kt Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kt Tape 258K times last year and spent an estimated £167K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £167Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- kt tape186K searches a year
02 · Price
A sale here is worth £7.80.
Listings sell for £7.80 on average, from £3.15 to £15.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.80 that is £10K to £12K a year per listing.
- Average price
- £7.80under the $15 to $100 sweet spot
- Price range
- £3.15–£15.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #39 within Medical Supplies & Equipment. It carries 8,556 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #39in Medical Supplies & Equipment
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,556per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kt Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KT TAPE Original Pre-cut 20 Strip Cotton Black
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 42,433
- Age
- 15y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

Kinesiology Tape Precut (3 Rolls 60 Strips) Waterproof Sports Tape for Athletes Physio Elastic Tape Pain Relief Adhesive for Muscles Shin Splints Ankle Knee & Shoulder 5m(Mix Color)
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 620
- Age
- 3y ago

Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago

KT Tape Pro Extreme 20 - Kinesiology Tape - Synthetic Performance Kinesiology Tape waterproof Pre Cut - Stronger and more resistant adhesion - Waterproof- 4 to 7 Days of Support - Reflective Safety
- Price
- £15.24
- Rating
- 4.3/5
- Reviews
- 6,176
- Age
- 10y ago
Trending
90-day click momentum
SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago

SPORTTAPE Kinesiology Tape 5cm x 5m Blue - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

KT Tape Unisex Cotton Uncut Orginal Cotton Kinesiology Tape - Beige 5 m
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 6,923
- Age
- 11y ago

Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago
Newest
by launch date
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago

SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Blue - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Pink - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
24
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 98%
Open market
9%
- KT Tape36%
- SPORTTAPE27%
- ANAMPION15%
- SOONGO6%
- KG Physio5%
- Ceeport2%
- Open — no brand owns it (6 brands, 9%)
Demand
Kt Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Kt Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kt tape186K/yr
- kt tape kinesiology tape45K/yr
- kt tape pre cut9K/yr
- kt - tape5K/yr
- ktape3K/yr
- kt-tape4K/yr
Reviews and returns
What reviews say buyers love and hate about Kt Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not adhesive enough
Doesn't stick for long
Not sticky
Skin irritation
Gave me a rash
Irritation
doesn't stay on for more than 2 days
Did not last more than a few hours
Doesnt stay on as long as they say
Cheap for a reason
Poor quality
Reduced quality
Skin tearing
Too harsh for my skin
Peels of skin to easily
Love
good adhesion
Sticks Well
Adhesion is strong
Good quality arrived quickly
Looks fair quality
Excellent product
Good value for money
Good Price
Great value
As advertised
Does the job
As described
it is very helpful in supporting my knee
Great for support with joint aches
This is ideal for my knee problem
Return
0.2% Return rate 15% Fixable by listing
Not adhesive enough
Doesn't stick for long
Not sticky
Cheap for a reason
it was slightly more expensive
Not worth it
doesn't stay on for more than 2 days
Did not last more than a few hours
Doesnt stay on as long as they say
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kt Tape questions
Answered from the same tracked data.









