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Kt Tape

Fail

Prices span $3.15–$15.24, mostly outside the sweet spot, so Kt Tape is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£167K/yr258K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
68%top-5 click share · 12 brands · 24 sellers

Flapen Score

Kt Tape against its category

The dotted line is the Health & Personal Care average. Past it, Kt Tape is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kt Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kt Tape 258K times last year and spent an estimated £167K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
8.3%
Market size, estimated
£167Ka year
Peak month
April1.9× the quietest month
Top search term
kt tape186K searches a year

02 · Price

A sale here is worth £7.80.

Listings sell for £7.80 on average, from £3.15 to £15.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.80 that is £10K to £12K a year per listing.

Average price
£7.80under the $15 to $100 sweet spot
Price range
£3.15–£15.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #39 within Medical Supplies & Equipment. It carries 8,556 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#39in Medical Supplies & Equipment
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,556per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kt Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 98%

Open market

9%

  • KT Tape36%
  • SPORTTAPE27%
  • ANAMPION15%
  • SOONGO6%
  • KG Physio5%
  • Ceeport2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Kt Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Kt Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kt tape186K/yr
  • kt tape kinesiology tape45K/yr
  • kt tape pre cut9K/yr
  • kt - tape5K/yr
  • ktape3K/yr
  • kt-tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Kt Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness23%−0.05

Not adhesive enough

Doesn't stick for long

Not sticky

Allergies17%−0.22

Skin irritation

Gave me a rash

Irritation

Durability7%−0.05

doesn't stay on for more than 2 days

Did not last more than a few hours

Doesnt stay on as long as they say

Quality-Overall6%+1.10

Cheap for a reason

Poor quality

Reduced quality

Skin Health3%−0.04

Skin tearing

Too harsh for my skin

Peels of skin to easily

Love

Adhesion/Stickiness22%−0.05

good adhesion

Sticks Well

Adhesion is strong

Quality-Overall18%+1.10

Good quality arrived quickly

Looks fair quality

Excellent product

Value For Money9%+0.71

Good value for money

Good Price

Great value

Advertised Vs Actual Product7%+0.62

As advertised

Does the job

As described

Joint Pain5%+0.33

it is very helpful in supporting my knee

Great for support with joint aches

This is ideal for my knee problem

Return

0.2% Return rate 15% Fixable by listing

Adhesion/Stickiness36%█▄▅▅▅▅

Not adhesive enough

Doesn't stick for long

Not sticky

Functionality-Overall8%▁█▆▁▃▆
Value For Money5%▁▁▁▃▃█

Cheap for a reason

it was slightly more expensive

Not worth it

Color5%▁▇▅█▄▁
Durability5%█▅▄▄▅▁

doesn't stay on for more than 2 days

Did not last more than a few hours

Doesnt stay on as long as they say

FAQ

Common Kt Tape questions

Answered from the same tracked data.