Krill Oil

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

10.9%

Market size, estimated

£279Ka year

Peak month

November1.4× the quietest month

Top search term

krill oil83K searches a year

Listings sell for £16.90 on average, from £5.30 to £28.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £16.90 that is £17K to £21K a year per listing.

Average price

£16.90inside the $15 to $100 sweet spot

Price range

£5.30–£28.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£17K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #58 within Essential Fatty Acids. It carries 704 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#58in Essential Fatty Acids

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

704per listing

Listings tracked

13

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months