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Krill Oil

Krill Oil shows low returns (0.1%), but soft demand (-22.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 50Growth 14Conversion 91Competition 18Returns 100Price range 58Avg price 80Brand share 41Review moat 70Quality gap 40
This niche Category average

Is Krill Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Krill Oil is a £279K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Krill Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.5% over the last 90 days and 10.9% of searches end in a purchase.

£279K

revenue / yr

Units sold / yr20K
Search volume / yr-22.5%151K
Conversion rate10.9%
Avg price£16.90

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 27
Top-5 product click share78%
Open market19%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews704

Top Krill Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£28K£56K£84K£111K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • WeightWorld29%
  • Nutri Peak19%
  • Horbäach15%
  • Vitabiotics Ultra12%
  • Nu U Nutrition6%
  • Tamiodfo6%
  • Open — no brand owns it (6 brands, 13%)

Krill Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR10.9%Products13Brands12Top 5 Brands81%OOS Rate1.0%Rating4.5★Reviews704Avg BSR#58
4K3KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Krill Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • krill oil83K/yr
  • krill oil capsules high strength 2000mg23K/yr
  • krill oil capsules10K/yr
  • krill7K/yr
  • antarctic krill oil15K/yr
  • red krill oil5K/yr
  • krill oil omega 3 capsules high strength2K/yr
  • antartic krill oil4K/yr
  • antartic krill oil capsules high strength 2000mg3K/yr

What reviews say buyers love and hate about Krill Oil

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall21%

continues the same reliable quality expected from the brand

Ease Of Chewing/Swallowing11%

They are easily swallowed with water, tasteless and no fishy burps afterwards

Advertised Vs Actual Product9%

The product does what it says

Value For Money7%

good value pack

Ingredients-Overall6%

The ingredient list is straightforward and clean

What buyers complain about

44% of reviews
Smell14%

Really horrible strong fishy smell

Value For Money9%

Poor value for money

Size-Overall5%

The capsules are large

Dosage4%

meaning a 120-count bottle provides a two-month supply rather than four

Side Effects3%

unlike some omega-3 supplements don't leave me with an unpleasant aftertaste or cause any fishy burps

Common Krill Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Krill Oil 50/100 on Amazon United Kingdom — Worth a look. The niche generates £279K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.
Search demand for Krill Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.