knee tape
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($5.00–$11.46) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,537.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£161K£161K/yr · 192K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£5.00–£11.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, knee tape is a £161K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
knee tape market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £173K–£217K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.7%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
6%
- RockTape61%
- SPORTTAPE10%
- BD-Herego7%
- flintronic7%
- SOONGO6%
- ANAMPION3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.1×
Top knee tape search terms
- knee tape67K/yr
- rock tape64K/yr
- rocktape20K/yr
- rock tape kinesiology tape19K/yr
- knee support tape12K/yr
- rocktape kinesiology tape8K/yr
- rock tape uk2K/yr
Top knee tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RockTape Unisex Rocktape 3 Extra Sticky RockTape H2O Black Logo Tape Small H2o Black Logo Uncut Roll - 5cm Wide UK
RockTape£9.614.4★5,191 rev
RockTape Unisex Std. Kinesiology Tape Beige Uncut Roll - 5cm Wide UK
RockTape£9.754.3★611 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.794.4★2,844 rev
Flintronic 12PCS Precut Kinesiology Tape Elastic Waterproof Sports Tapes Breathable Knee Tapes for Knee Pain Provide Support and Stability to Muscle for Knees Shoulders Ankles Wrists
flintronic£6.663.6★538 rev
Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
SOONGO£5.904.1★2,739 rev
Newest
by launch dateFlintronic 12PCS Precut Kinesiology Tape Elastic Waterproof Sports Tapes Breathable Knee Tapes for Knee Pain Provide Support and Stability to Muscle for Knees Shoulders Ankles Wrists
flintronic£6.66538 rev
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£7.0744 rev
10 PCS Knee Tapes for Knee Pain Elastic Waterproof Pre Cut Sports Tapes for Muscle Discomfort Relief (Black)
BD-Herego£6.66122 rev
wlertcop Knee Tape Kinesiology Tape Knee Waterproof Knee Tapes for Kneepain
wlertcop£8.5113 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Pink - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.892,844 rev
Trending
90-day click momentumZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£7.074.0★
wlertcop Knee Tape Kinesiology Tape Knee Waterproof Knee Tapes for Kneepain
wlertcop£8.514.4★
RockTape Standard Uncut Kinesiology Tape- Reduces Pain Swelling and Muscle Tightness 180% Stretch for Full Range of Motion Provides Support and Comfort for 3-5 Days 5cm x 5m Tiger
RockTape£9.794.5★
Kinesiology Tape for Sports Athletes - 16 FT Waterproof Athletic Tape for The Knee Elbow and Shoulder Muscles etc. (1 Roll Beige 5 cm)
QianCheng£5.004.3★
Knee Tape 8pcs Knee Tapes for Knee Pain Breathable and Waterproof Kinesiology Tape Knee Used for Knee Support Relieve Muscle Discomfort Suitable for Various Sports (Orange Blue Pink Black)
MADGININE£6.154.3★
What buyers say about knee tape
What buyers praise and complain about, mined from review topics.What buyers love
“Good adhesion”
“Good quality arrived quickly”
“Really good for painful knee”
“Worth buying”
“Easy to use”
“Easy to apply”
“Great support”
“does the job”
“Quick delivery good colour”
“Its comfortable and stretchy”
What buyers complain about
“Poor adhesion”
“Allergic reaction”
“Waste of money”
“Poor quality”
“came off within seconds”
“My biggest issue is that the backing has a terrible guide”
“As my knee is swollen it looks nothing like photo I applied tape”
“Too flimsy”
“caused severe blistering on my back”
“not easy to apply as it kept folding on itself”
Top return reasons
Common questions
- Is knee tape profitable to sell on Amazon United Kingdom?
- The niche generates £161K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the knee tape niche?
- 10 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in knee tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Value For Money. The return rate is 0.3%.
- When does demand for knee tape peak?
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the knee tape niche?
- Listings span £5.00–£11.46; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.