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Knee Tape

Maybe

Returns run at only 0.3% of orders. But prices span $5.00–$11.46, mostly outside the sweet spot, so Knee Tape is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£161K/yr192K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
53%top-5 click share · 10 brands · 29 sellers

Flapen Score

Knee Tape against its category

The dotted line is the Health & Personal Care average. Past it, Knee Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knee Tape 192K times last year and spent an estimated £161K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
9.7%
Market size, estimated
£161Ka year
Peak month
May2.1× the quietest month
Top search term
knee tape67K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £5.00 to £11.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.67 that is £7K to £9K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£5.00–£11.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #110 within Medical Supplies & Equipment. It carries 1,538 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#110in Medical Supplies & Equipment
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,538per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Knee Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

6%

  • RockTape61%
  • SPORTTAPE10%
  • BD-Herego7%
  • flintronic7%
  • SOONGO6%
  • ANAMPION3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Knee Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Knee Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee tape67K/yr
  • rock tape64K/yr
  • rocktape20K/yr
  • rock tape kinesiology tape19K/yr
  • knee support tape12K/yr
  • rocktape kinesiology tape8K/yr
  • rock tape uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness26%

Poor adhesion

Not sticky

Does not stick

Allergies13%−0.16

Allergic reaction

Gave me a rash

Skin irritation - beware

Value For Money7%+0.23

Waste of money

the price is too high

a bit pricey

Quality-Overall6%+1.86

Poor quality

Rubbish

Total rubbish

Durability5%−0.07

came off within seconds

doesn't stay on for more than 2 days

doesn't last quite as long as the more expensive options

Love

Adhesion/Stickiness28%

Good adhesion

Sticks well

Good tape

Quality-Overall19%+1.86

Good quality arrived quickly

Great quality tape, no complaints

Excellent product

Joint Pain8%+1.19

Really good for painful knee

This is ideal for my knee problem

Ideal for the knee sits well

Value For Money5%+0.23

Worth buying

Great value for money

very well priced

Ease Of Use4%+0.25

Easy to use

Easy to put on

easy to remove

Return

0.3% Return rate 25% Fixable by listing

Adhesion/Stickiness36%█▇▅▆▇▆

Poor adhesion

Not sticky

Does not stick

Size-Overall9%█▁▄▃▅▆
Functionality-Overall8%▄█▃▁▄▅
Color6%▁█▆▇▆▁
Advertised Vs Actual Product5%▁█▃▇▅▃

As my knee is swollen it looks nothing like photo I applied tape

NOT H20 Tape per advert. Misleading advert - item received was not H2

FAQ

Common Knee Tape questions

Answered from the same tracked data.