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Knee Support

Maybe

Shoppers spend $1.7M a year here. But the average product has 13,597 reviews to catch up to, so Knee Support is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£1.7M/yr3.9M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
57%top-5 click share · 15 brands · 20 sellers

Flapen Score

Knee Support against its category

The dotted line is the Health & Personal Care average. Past it, Knee Support is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knee Support 3.9M times last year and spent an estimated £1.7M. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
4.4%
Market size, estimated
£1.7Ma year
Peak month
May1.4× the quietest month
Top search term
knee support men1.1M searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £6.11 to £19.79. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £9.78 that is £39K to £49K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£6.11–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£39K–£49K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #13 within Medical Supplies & Equipment. It carries 13,597 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#13in Medical Supplies & Equipment
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,597per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Knee Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£166K£333K£499K£665K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

20%

  • Rymora51%
  • AVIDDA10%
  • Neo-G8%
  • MAYKI4%
  • Lusenone4%
  • Bodyprox3%

Demand

Knee Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Knee Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee support men1.1M/yr
  • knee support for women1.0M/yr
  • knee support602K/yr
  • knee brace459K/yr
  • knee brace for women124K/yr
  • knee braces for men113K/yr
  • knee compression sleeve67K/yr
  • knee supports71K/yr
  • knee braces47K/yr
  • knee54K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.13

Smaller than expected

Does not fit properly

It is tight

Comfort-Overall8%+0.19

Very uncomfortable to wear

Really uncomfortable

resulting in a uncomfortable feeling

Pain Relief-Overall5%+0.26

Its very painful

painful to walk

They hurt

Quality-Overall5%+0.24

Not very well made

Not good quality

Returned as not the same quality as the one I bought before

Grip5%−0.05

Slips

kept slipping down

It quickly loses grip

Love

Quality-Overall15%+0.24

Decent quality

Seems reasonable quality

Seems well made

Joint Pain14%+1.73

Helps so much with knee pain

Great for knee pain

Knee pain relief

Comfort-Overall13%+0.19

Comfortable and supportive

comfortable to use

Comfy to wear

Size-Overall11%−0.13

Easy to fit

Fit well

Good fit feels comfortable

Advertised Vs Actual Product8%+0.82

As advertised

As described

Better than expected

Return

2.6% Return rate 72% Fixable by listing

Size-Overall65%██████

Smaller than expected

Does not fit properly

It is tight

Comfort-Overall9%▆█▇▇▆▆

Very uncomfortable to wear

Really uncomfortable

resulting in a uncomfortable feeling

Joint Pain8%█▆▇▇▅▇

Didnt work out completely as didnt hold right on my knee

knees up

Made my knee worst

Functionality-Overall3%▅▅▅▆██

They do nothing

Didn't work as intended

Didn't work for me

Quality-Overall2%▆█▆▆▇▆

Not very well made

Not good quality

Returned as not the same quality as the one I bought before

FAQ

Common Knee Support questions

Answered from the same tracked data.