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Knee Sleeves

Fail

Demand is soft, at -19.5% this quarter, so Knee Sleeves is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£112K/yr222K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 14 sellers

Flapen Score

Knee Sleeves against its category

The dotted line is the Health & Personal Care average. Past it, Knee Sleeves is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Sleeves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knee Sleeves 222K times last year and spent an estimated £112K. The top 5 brands take 85% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
2.1%
Market size, estimated
£112Ka year
Peak month
October1.7× the quietest month
Top search term
knee sleeves73K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £6.29 to £65.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £24.02 that is £0 to £2K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£6.29–£65.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #67 within Medical Supplies & Equipment. It carries 8,340 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.7%
Average rank
#67in Medical Supplies & Equipment
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,340per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Knee Sleeves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

11%

  • Rymora40%
  • Gymreapers18%
  • BEAR GRIP14%
  • Bodyprox9%
  • Nisrok4%
  • AVIDDA4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Knee Sleeves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Knee Sleeves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee sleeves73K/yr
  • knee sleeve33K/yr
  • knee sleeves weight lifting47K/yr
  • knee sleeves women9K/yr
  • sbd knee sleeves9K/yr
  • knee sleeves men7K/yr
  • gym knee sleeves8K/yr
  • neoprene knee sleeve4K/yr
  • weightlifting knee sleeves5K/yr
  • knee support men gym5K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Sleeves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.07

It is tight

Not good fit

Too small

Quality-Overall9%+0.81

Buy cheap, buy twice

Low quality

Good quality sizes are a bit big for me

Durability8%−0.08

They dont last

Broke after 2 months

Rips easily

Grip7%−0.06

Not sure what the grip bits made from

The non slip band slips

They also started to slip during a run

Functionality-Overall5%−0.04

Didnt work for me

Didn't work as intended

I know this wont work for everyone

Love

Size-Overall21%−0.07

Excellent fit and secure

True to size

Fit perfectly

Quality-Overall20%+0.81

well made

well made

Decent quality

Comfort-Overall12%+1.35

Comfortable and supportive

Comfortable to wear

comfortable to use

Joint Pain9%

Helps so much with knee pain

Knee pain relief

Great pain relief for my knee

Value For Money8%+0.57

Decent price

Good price

Good value for money

Return

2.7% Return rate 89% Fixable by listing

Size-Overall85%██▇██▇

It is tight

Not good fit

Too small

Joint Pain3%▅▅██▆▅

Made my knee worst

Not supporting the knee enough

Comfort-Overall2%▆▇▅▅█▆
Quality-Overall2%▄▅▄▅▄█

Buy cheap, buy twice

Low quality

Good quality sizes are a bit big for me

Functionality-Overall1%▄▂██▅▆

Didnt work for me

Didn't work as intended

I know this wont work for everyone

FAQ

Common Knee Sleeves questions

Answered from the same tracked data.