Knee Pillow
MaybeThe top 5 brands take only 53% of clicks. But demand is soft, at -17.5% this quarter, so Knee Pillow is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £516K/yr655K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 43%top-5 click share · 27 brands · 33 sellers
Flapen Score
Knee Pillow against its category
The dotted line is the Health & Personal Care average. Past it, Knee Pillow is stronger. Inside it, weaker.
Market
The Knee Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Knee Pillow 655K times last year and spent an estimated £516K. The top 5 brands take 53% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £516K a year.
- Searches, last 12 months
- 655K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £516Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- knee pillow224K searches a year
02 · Price
A sale here is worth £14.13.
Listings sell for £14.13 on average, from £8.33 to £28.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.13 that is £11K to £14K a year per listing.
- Average price
- £14.13under the $15 to $100 sweet spot
- Price range
- £8.33–£28.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #26 within Medical Supplies & Equipment. It carries 3,934 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 9.2%
- Average rank
- #26in Medical Supplies & Equipment
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,934per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Knee Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Contour Legacy Leg & Knee Foam Support Pillow - Soothing Pain Relief for Sciatica Back Hips Knees Joints - As Seen on TV
- Price
- £16.34
- Rating
- 4.4/5
- Reviews
- 39,193
- Age
- 7y ago
5 STARS UNITED Knee Pillow for Side Sleepers - Hip Pain Relief Memory Foam Leg Cushion for Side Sleeping - Between Legs Pillow for Sciatica & Lower Back Pain White
- Price
- £17.10
- Rating
- 4.3/5
- Reviews
- 11,046
- Age
- 7y ago
Sports Medica Knee Pillow for Side Sleepers Memory Foam Leg Pillow for Sleeping on Side Pillow Between Legs Knee Cushion & Leg Cushion with Adjustable Strap & Washable Cover Hip & Lower Back
- Price
- £18.44
- Rating
- 4.3/5
- Reviews
- 10,036
- Age
- 9y ago
Dioxide Knee Pillow for Sleeping on Side Memory Foam Pillow for Side Sleepers Orthopaedic Leg Pillow for Sleeping
- Price
- £12.51
- Rating
- 4.2/5
- Reviews
- 4,307
- Age
- 6y ago
Heart Shape Knee Pillow Leg Alignment Pillow for Side Sleepers Hip Pain (Grey)
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Trending
90-day click momentum
SleepyDeepy DreamPad Memory Foam Contoured Leg & Knee Pillow For Side Sleepers Ergonomic Design for Hip and Spine Alignment Aleviate Sciatica White
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
ZHABAYEN Knee Pillow for Sleeping on Side Memory Foam Leg Pillow with Washable Cover Side Sleeper Cushion to Relieve Lower Back Knee Hip And Joint Pain
- Price
- £9.40
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago
BEAUTRIP Leg Pillow | Ergonomic Side Sleeping Pillows | Memory Foam Knee Pillow with Strap for Side Sleeper | Leg Support Cushion with Removable and Washable Cover
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 4,051
- Age
- 6y ago
5 STARS UNITED Knee Pillow for Side Sleepers - Hip Pain Relief Memory Foam Leg Cushion for Side Sleeping - Between Legs Pillow for Sciatica & Lower Back Pain White
- Price
- £17.10
- Rating
- 4.3/5
- Reviews
- 11,046
- Age
- 7y ago
Shuul Leg Pillow Memory Foam Knee Pillow for Sleeping Alignment Pillows for Side Sleepers with Adjustable Strap
- Price
- £8.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 11mo ago
Newest
by launch dateZHABAYEN Knee Pillow for Sleeping on Side Memory Foam Leg Pillow with Washable Cover Side Sleeper Cushion to Relieve Lower Back Knee Hip And Joint Pain
- Price
- £9.40
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago
Shuul Leg Pillow Memory Foam Knee Pillow for Sleeping Alignment Pillows for Side Sleepers with Adjustable Strap
- Price
- £8.69
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 11mo ago
SleepyDeepy DreamPad Memory Foam Contoured Leg & Knee Pillow For Side Sleepers Ergonomic Design for Hip and Spine Alignment Aleviate Sciatica White
- Price
- £18.26
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Orthopedic Knee Pillow for Side Sleepers Memory Foam Alignment Pillow Hip & Spine Support Leg Pillow Between Knees for Sciatica Pregnancy & Back Pain Relief
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1y ago
Gonggi Knee Pillow for Sleeping on Side Revoget Alignment Knee Pillow Memory Foam Leg Spine & Hip Support Pillow Cushion for Side Sleepers Joints Pain & Pregnancy
- Price
- £11.20
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
33
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
43%
Top 20: 82%
Open market
41%
- Contour14%
- Sports Medica14%
- 5 STARS UNITED13%
- Generic6%
- Dioxide6%
- BEAUTRIP5%
Demand
Knee Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Knee Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- knee pillow224K/yr
- leg pillow86K/yr
- knee pillow for sleeping on side73K/yr
- leg pillows for sleeping on side41K/yr
- knee pillow for side sleepers19K/yr
- sciatica pillow for sleeping15K/yr
- knee cushion for sleeping23K/yr
- leg support pillow for bed21K/yr
- hip pillow for sleeping20K/yr
- knee cushion19K/yr
Reviews and returns
What reviews say buyers love and hate about Knee Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
for me is too loose
To small
Too big
Most uncomfortable
not for short legs - not comfortable
spent two sleepless nights because it was very uncomfortable
Inferior quality
Rubbish
Rubbish quality
unfortunately, it did not help
It didn't work
So its not doing what its meant for
I am waking in the early hours to remove the cushion
Only slightly negative point is that the length of Velcro on the cushion as opposed to the strap could be longer to ensure a snugger fit
Cushion way too soft
Love
Comfortable to use
So comfortable
Felt comfortable
Helped my sleep
Good for side sleeper
Improved sleep
Excellent product
Good product really helped
Is well made
Comfy support cushion
Excellent cushion
This is a brilliant cushion
Excellent value
Good price
Good value for money
Return
1.9% Return rate 39% Fixable by listing
for me is too loose
To small
Too big
Most uncomfortable
not for short legs - not comfortable
spent two sleepless nights because it was very uncomfortable
unfortunately, it did not help
It didn't work
So its not doing what its meant for
I am waking in the early hours to remove the cushion
Only slightly negative point is that the length of Velcro on the cushion as opposed to the strap could be longer to ensure a snugger fit
Cushion way too soft
a bit hard
had got a bit tatty
It is too soft
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knee Pillow questions
Answered from the same tracked data.