Skip to content

Knee Ice Pack

Fail

The top 5 products take 79% of clicks, so Knee Ice Pack is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£298K/yr246K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
79%top-5 click share · 9 brands · 11 sellers

Flapen Score

Knee Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Knee Ice Pack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knee Ice Pack 246K times last year and spent an estimated £298K. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
10.4%
Market size, estimated
£298Ka year
Peak month
July1.9× the quietest month
Top search term
knee ice pack wrap66K searches a year

02 · Price

A sale here is worth £11.65.

Listings sell for £11.65 on average, from £5.22 to £20.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.65 that is £15K to £17K a year per listing.

Average price
£11.65under the $15 to $100 sweet spot
Price range
£5.22–£20.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£17K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #82 within Hot & Cold Therapies. It carries 3,213 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#82in Hot & Cold Therapies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,213per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Knee Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£89K£119K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • NEWGO38%
  • Comfytemp31%
  • REVIX9%
  • World-Bio7%
  • ACWOO4%
  • Hilph4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Knee Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Knee Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee ice pack wrap66K/yr
  • knee ice pack38K/yr
  • ice pack for knees39K/yr
  • ice packs for knees26K/yr
  • ice pack for knee21K/yr
  • knee ice pack wrap after knee surgery13K/yr
  • knee ice packs5K/yr
  • ice knee wrap7K/yr
  • ice pack knee6K/yr
  • ice pack for knee replacement surgery6K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.02

it will not fit at all

Bit small

Quite big

Flexibility6%−0.06

not as flexible as some ice packs

difficult to bend around arm

Not flexible

Temperature Retention5%−0.04

doesnt stay cold for long enough

Do not hold the coldness as described

Packs dont get as cold as should

Quality-Overall5%+0.61

Cheap rubbish

the pouch is poorly made

Awful quality

Weight Heavy5%−0.01

it does the job just a bit bulky

Though does feel heavy if you try to walk around with it on

quite heavy

Love

Joint Pain21%+2.05

Helped considerably with knee pain

Got it to ease knee pain

Certainly helps with knee pain

Quality-Overall15%+0.61

easy to use, good quality, and arrived on time

Excellent well made product

Excellent product

Ease Of Use9%+0.82

Very handy to have

Easy to use

So easy to wear

Advertised Vs Actual Product7%+0.11

As advertised

Better than expected

Exactly as described

Value For Money7%+0.29

Good value for money

Good price

Good value for money

Return

0.8% Return rate 52% Fixable by listing

Size-Overall39%█▇█▇▇▇

it will not fit at all

Bit small

Quite big

Joint Pain14%█▆▅▆▇▆
Weight Heavy6%▄▆█▂█▅

it does the job just a bit bulky

Though does feel heavy if you try to walk around with it on

quite heavy

Leak-Proof5%▃▄▄▃█▃
Advertised Vs Actual Product4%▄▃▄▅▄█

Doesn't look like the picture

Missleading description & Photos; Standard size for unless petit is not 360 wrap XXL is

Misleading statements on the products listing

FAQ

Common Knee Ice Pack questions

Answered from the same tracked data.