Kinesiology Tapes
MaybeReturns run at only 0.2% of orders. But prices span $3.15–$13.11, mostly outside the sweet spot, so Kinesiology Tapes is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £297K/yr547K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 21 sellers
Flapen Score
Kinesiology Tapes against its category
The dotted line is the Health & Personal Care average. Past it, Kinesiology Tapes is stronger. Inside it, weaker.
Market
The Kinesiology Tapes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kinesiology Tapes 547K times last year and spent an estimated £297K. The top 5 brands take 71% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.
- Searches, last 12 months
- 547K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £297Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- kinesiology tape385K searches a year
02 · Price
A sale here is worth £7.02.
Listings sell for £7.02 on average, from £3.15 to £13.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £7.02 that is £11K to £14K a year per listing.
- Average price
- £7.02under the $15 to $100 sweet spot
- Price range
- £3.15–£13.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #52 within Medical Supplies & Equipment. It carries 1,622 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #52in Medical Supplies & Equipment
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,622per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Kinesiology Tapes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
SPORTTAPE Kinesiology Tape 5cm x 5m Beige - Water Resistant & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 2y ago
ATETEO Kinesiology Sports 5m x (2.5/3.8/5/7.5) cm Roll of Elastic Muscle Support Tape for Exercise F-White S: 5mX2.5cm
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 2,296
- Age
- 3y ago
ATETEO Kinesiology Sports 5m x (2.5/3.8/5/7.5) cm Roll of Elastic Muscle Support Tape for Exercise &Injury Recovery F-White S: 5mX2.5cm
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 2,296
- Age
- 2y ago
Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago
Trending
90-day click momentum
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £6.86
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago
SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
Meglio Kinesiology Tape 5m Uncut Roll Beige Waterproof Muscle Support
- Price
- £6.10
- Rating
- 4.4/5
- Reviews
- 3,568
- Age
- 9y ago
Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago
Newest
by launch dateZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £6.86
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago
SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
Rugistic Kinesiology Tape Pack of 3 | 5cm x 5m Sports Tape for Muscle & Joint Support | Latex-Free Adhesive Breathable Cotton Elastic Physio Tape for Athletes Gym & Sports Use
- Price
- £7.99
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 1y ago
SPORTTAPE Kinesiology Tape 5cm x 5m Blue - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
21
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
24%
- SPORTTAPE37%
- ATETEO17%
- SOONGO6%
- ZAMLIC6%
- CHOKAS5%
- Meglio5%
Demand
Kinesiology Tapes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Kinesiology Tapes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kinesiology tape385K/yr
- muscle tape34K/yr
- kinetic tape28K/yr
- kinesio tape28K/yr
- injury tape12K/yr
- sports tape kinesiology12K/yr
- running tape7K/yr
- sports injury tape7K/yr
- support tape6K/yr
- kinesthetic tape5K/yr
Reviews and returns
What reviews say buyers love and hate about Kinesiology Tapes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is very sticky
Not sticky
Not adhesive enough
Allergic reaction
Skin irritation
Gave me a rash
Definately change in quality of product
Cheap for a reason
Poor quality
comes off after a day
It comes off within 10 min
Comes off after first wear
leaves behind a sticky residue after it comes off
leaves a black residue
Leaves so much residue
Love
good adhesion
Adhesion is strong
Sticks Well
Good quality arrived quickly
Looks fair quality
Excellent product
Good Price
Great value
Excellent value for money
Accurate description
As advertised
Just what we needed
Great for support with joint aches
Really helps my knee
This is ideal for my knee problem
Return
0.2% Return rate 20% Fixable by listing
It is very sticky
Not sticky
Not adhesive enough
Definately change in quality of product
Cheap for a reason
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kinesiology Tapes questions
Answered from the same tracked data.