kinesiology tapes
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($3.15–$13.11) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£297K£297K/yr · 547K searches
Review moat
Okay1,621.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Price range
Bad£3.15–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kinesiology tapes is a £297K/yr Amazon United Kingdom market (547K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kinesiology tapes market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £351K–£421K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.6%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
21
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
24%
- SPORTTAPE37%
- ATETEO17%
- SOONGO6%
- ZAMLIC6%
- CHOKAS5%
- Meglio5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top kinesiology tapes search terms
- kinesiology tape385K/yr
- muscle tape34K/yr
- kinetic tape28K/yr
- kinesio tape28K/yr
- injury tape12K/yr
- sports tape kinesiology12K/yr
- running tape7K/yr
- sports injury tape7K/yr
- support tape6K/yr
- kinesthetic tape5K/yr
Top kinesiology tapes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.794.4★2,844 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Beige - Water Resistant & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.794.4★2,844 rev
ATETEO Kinesiology Sports 5m x (2.5/3.8/5/7.5) cm Roll of Elastic Muscle Support Tape for Exercise F-White S: 5mX2.5cm
ATETEO£3.154.2★2,296 rev
ATETEO Kinesiology Sports 5m x (2.5/3.8/5/7.5) cm Roll of Elastic Muscle Support Tape for Exercise &Injury Recovery F-White S: 5mX2.5cm
ATETEO£3.204.2★2,296 rev
Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
SOONGO£5.904.1★2,739 rev
Newest
by launch date
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£7.0744 rev
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£6.8644 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.802,844 rev
Rugistic Kinesiology Tape Pack of 3 | 5cm x 5m Sports Tape for Muscle & Joint Support | Latex-Free Adhesive Breathable Cotton Elastic Physio Tape for Athletes Gym & Sports Use
Rugistic£7.9962 rev
SPORTTAPE Kinesiology Tape 5cm x 5m Blue - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.622,844 rev
Trending
90-day click momentumZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£7.074.0★
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
ZAMLIC£6.864.0★
SPORTTAPE Kinesiology Tape 5cm x 5m Brand - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
SPORTTAPE£6.804.4★
Meglio Kinesiology Tape 5m Uncut Roll Beige Waterproof Muscle Support
Meglio£6.104.4★
Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
SOONGO£5.904.1★
What buyers say about kinesiology tapes
What buyers praise and complain about, mined from review topics.What buyers love
“good adhesion”
“Good quality arrived quickly”
“Good Price”
“Accurate description”
“Great for support with joint aches”
“Easy to use, sticks well”
“Good product for extra support”
“Works well”
“Its comfortable and stretchy”
“Love the choice of colours”
What buyers complain about
“It is very sticky”
“Allergic reaction”
“Definately change in quality of product”
“comes off after a day”
“leaves behind a sticky residue after it comes off”
“caused severe blistering on my back”
“Skin tearing”
“Cheap for a reason”
“Wrong size”
“found I couldn't use it”
Top return reasons
Common questions
- Is kinesiology tapes profitable to sell on Amazon United Kingdom?
- The niche generates £297K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kinesiology tapes niche?
- 15 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kinesiology tapes?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Quality-Overall. The return rate is 0.2%.
- When does demand for kinesiology tapes peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the kinesiology tapes niche?
- Listings span £3.15–£13.11; the average listing price is £7.02 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.