Kids Vitamins
FailPrices span $3.54–$14.80, mostly outside the sweet spot, so Kids Vitamins is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £735K/yr811K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 219 sellers
Flapen Score
Kids Vitamins against its category
The dotted line is the Health & Personal Care average. Past it, Kids Vitamins is stronger. Inside it, weaker.
Market
The Kids Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Vitamins 811K times last year and spent an estimated £735K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £735K a year.
- Searches, last 12 months
- 811K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £735Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- kids vitamins169K searches a year
02 · Price
A sale here is worth £6.85.
Listings sell for £6.85 on average, from £3.54 to £14.80. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £6.85 that is £27K to £34K a year per listing.
- Average price
- £6.85under the $15 to $100 sweet spot
- Price range
- £3.54–£14.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £27K–£34K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Combination Multivitamins & Minerals. It carries 1,962 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #33in Combination Multivitamins & Minerals
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Kids Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Haliborange Multivitamins Fruit Softies 60 pack
- Price
- £5.66
- Rating
- 4.7/5
- Reviews
- 2,946
- Age
- 8y ago
Kids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 10mo ago
Chewy Vites Kids Multivitamin Advance 60 Kids Vitamins Gummies 11 Essential Nutrients 2 Months Supply Real Fruit Juice Vegan Age 3 + Blueberry and Raspberry Flavour
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 2,866
- Age
- 7y ago
Kids Multivitamin Gummies - 13 Essential Kids Vitamins 1 Month Supply - Chewable Multivitamins Gummies 3-12 and Older - Childrens Vitamins - Novomins
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 2,421
- Age
- 5y ago
Haliborange Kids Multivitamins Softies Strawberry 30 count
- Price
- £3.78
- Rating
- 4.8/5
- Reviews
- 3,586
- Age
- 16y ago
Trending
estimated 90-day click momentumKids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 10mo ago
Bassetts Vitamins 3-6 Years Strawberry Flavour Multivitamins 60 Gummies
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Bassetts Vitamins 7-11 Years Raspberry Flavour Multivitamins 60 Gummies
- Price
- £5.56
- Rating
- 4.8/5
- Reviews
- 1,077
- Age
- 4y ago
Wellkid Peppa Pig Chewable Gummy Vitamins by Vitabiotics - UKs No. 1 Vitamin Company. Kids Multivitamin formula with Vitamin A B C D and E - Strawberry
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 1,718
- Age
- 7y ago
Tonic Health Kids Vitamins Gummies - 14 in 1 Kids Multivitamin with Vitamins A C D E and Zinc Strawberry Flavour Month Supply (60 Count) Ages 3-12 No Added Sugar No Sweeteners Vegan
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 3y ago
Newest
by launch dateKids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
- Price
- £9.39
- Rating
- 4.7/5
- Reviews
- 199
- Age
- 10mo ago
Bluey Kids Multivitamin Gummies - 14 Essential Vitamins & Minerals to Support Growing Bodies Immunity & Tiredness - Strawberry No Added Sugar Vegan Gluten Free - 30 Gummys for Children Ages 3-12
- Price
- £4.89
- Rating
- 3.8/5
- Reviews
- 219
- Age
- 1y ago
Bassetts Vitamins 3-6 Years Strawberry Flavour Multivitamins 60 Gummies
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 1y ago
Chewy Vites Kids Multi-Vitamin + Iron 60 Kids Vitamins Gummies Iron Gummies 13 Essential Vitamins and Minerals 2 Months Supply Real Fruit Juice Vegan Age 3 + Berries Flavour
- Price
- £8.38
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 2y ago
Kids Night-Time Gummies - 30 Gummies - Magnesium L-Theanine Vitamin B Complex - Vegan & Gluten-Free - Suitable for Ages 3+ - Novomins
- Price
- £7.76
- Rating
- 4.2/5
- Reviews
- 1,980
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
219
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 98%
Open market
17%
- Haliborange32%
- CapyChews16%
- CHEWY VITES12%
- novomins10%
- Natures Aid8%
- BASSETTS VITAMINS6%
- Open — no brand owns it (6 brands, 17%)
Demand
Kids Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Kids Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids vitamins169K/yr
- kids multivitamin gummies42K/yr
- multivitamin for kids69K/yr
- kids multivitamin102K/yr
- kids vitamins multivitamins60K/yr
- haliborange multivitamin kids45K/yr
- vitamins for kids54K/yr
- haliborange44K/yr
- chewy vites27K/yr
- childrens vitamins33K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Vitamins
We read the reviews and the return reasons for every product selling here.
“she keeps saying its tastes weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data