Kids Toothpaste

Shoppers searched for this 705K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £491K a year.

Searches, last 12 months

705K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

23.0%

Market size, estimated

£491Ka year

Peak month

January1.5× the quietest month

Top search term

kids toothpaste274K searches a year

Listings sell for £3.02 on average, from £0.78 to £8.25. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £3.02 that is £30K to £38K a year per listing.

Average price

£3.02under the $15 to $100 sweet spot

Price range

£0.78–£8.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

£30K–£38K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #25 within Dental Care. It carries 1,415 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#25in Dental Care

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,415per listing

Listings tracked

14

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months