Kids Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Kids Toothpaste doesn't clear our bar today.
Flapen Score
Is Kids Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Toothpaste is a £491K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Kids Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.9% over the last 90 days and 23.0% of searches end in a purchase.
£491K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Kids Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aquafresh Paw Patrol Splash Toothpaste 3-8 years Kids toothpaste Strawberry flavour toothpaste 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 1,825
- Age
- 6y ago
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 743
- Age
- 9y ago
Aquafresh Paw Patrol Little Teeth 3-5 years Kids toothpaste Gently Strengthens and Protects Little Teeth 75ml
- Price
- £1.32
- Rating
- 4.7/5
- Reviews
- 3,028
- Age
- 10y ago
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Trending
90-day click momentum
Waken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 743
- Age
- 9y ago
Aquafresh Paw Patrol Splash Toothpaste 3-8 years Kids toothpaste Strawberry flavour toothpaste 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 1,825
- Age
- 6y ago
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago
Newest
by launch dateWaken Kids Toothpaste Watermelon Fluoride Tooth Paste SLS Free Mint-Free Gentle Flavoured Toothpaste for Children 312 Low-Foaming & Vegan-Friendly 75ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 4mo ago
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Gutology Kids Hydroxyapatite Mineral Toothpaste 75ml Fluoride Free Toothpaste Microbiome Friendly Suitable for Sensitive Teeth & Children - Wild Strawberry Flavour
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 1y ago
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Aquafresh66%
- Colgate15%
- SENSODYNE PRONAMEL13%
- Waken4%
- Gutology2%
Kids Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Kids Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids toothpaste274K/yr
- aquafresh toothpaste90K/yr
- kids toothpaste 6-1250K/yr
- toothpaste kids43K/yr
- strawberry toothpaste43K/yr
- childrens toothpaste31K/yr
- kids toothpaste 3-529K/yr
- aquafresh23K/yr
- colgate kids toothpaste12K/yr
- strawberry toothpaste 3-812K/yr
What reviews say buyers love and hate about Kids Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Cleans teeth well”
“Good taste”
“Not expensive”
“Very good seller”
“Unique flavor”
What buyers complain about
50% of reviews“A complete waste of money”
“the taste seemed very strange”
“small”
“My kids really dont like mint flavour toothpaste”
“My kid is so picky with toothpaste doesnt like mint”
Kids Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
