Kids Toothbrushes
Kids Toothbrushes shows low returns (0.3%), but pricing outside the sweet spot ($4.63 avg) keeps it on the watch list.
Flapen Score
Is Kids Toothbrushes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Toothbrushes is a £332K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Kids Toothbrushes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.5% over the last 90 days and 12.3% of searches end in a purchase.
£332K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Kids Toothbrushes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 7y ago
Aquafresh Kids Toothbrush Big Teeth Developed for children aged 6-8 years old by dental experts in plastic free packaging soft bristles.
- Price
- £1.31
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 4y ago
4 Childrens Toothbrushes ~ Bulk Packs Kids Manual Brushes (Sucker)
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 2,202
- Age
- 12y ago
Trending
90-day click momentum
Colgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
- Price
- £2.07
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago
Colgate Kids Battery Barbie Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to Remove More Plaque and Slim Easy to Hold Handles
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 18y ago
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 7y ago
Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
- Price
- £2.90
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch dateColgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
- Price
- £2.07
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago
3 Pack Kids Toothbrush Set Medium Bristles Gentle On Gums | Easy Grip Handles for Confident Brushing | Bright Colours Encourage Healthy Habits | Strong Suction Base | Suitable for Children Aged 3+
- Price
- £1.45
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 8mo ago
Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago
Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
- Price
- £2.90
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
Disney Stitch Little Teeth Whitening Toothbrush for Kids with Protection Cap Soft Bristles Non-Slip Handle for Children Aged 3-12 Years Old | BPA-Free & Non-Toxic Manual Toothbrush
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
74
Top-5 brand share
86%
Top 20: 97%
Top-5 click share
50%
Top 20: 93%
Open market
11%
- Colgate55%
- Aquafresh16%
- Oral-B7%
- Dental Aesthetics6%
- --3%
- Vivo Technologies3%
- Open — no brand owns it (5 brands, 11%)
Kids Toothbrushes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Kids Toothbrushes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids toothbrushes204K/yr
- kids toothbrush118K/yr
- toothbrush kids44K/yr
- kids toothbrushes 6-1241K/yr
- childrens toothbrush37K/yr
- kids toothbrushes 3-518K/yr
- kids tooth brush14K/yr
- toothbrush kids 6-1211K/yr
- children toothbrush9K/yr
- childs toothbrush11K/yr
What reviews say buyers love and hate about Kids Toothbrushes
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Nice toothbrushes”
“Worth every penny”
“Excellent product”
“Nice and soft”
“Lovely bright design”
What buyers complain about
65% of reviews“Doesnt last”
“Poor battery life”
“Not rechargeable”
“toddler chews his toothbrush a lot”
“Brushes are cheap”
Kids Toothbrushes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Toothbrushes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
