Kids Toothbrushes
MaybeReturns run at only 0.3% of orders. But products sell for $4.63 on average, outside the sweet spot, so Kids Toothbrushes is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 4850
- Market size
- £332K/yr582K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 74 sellers
Flapen Score
Kids Toothbrushes against its category
The dotted line is the Health & Personal Care average. Past it, Kids Toothbrushes is stronger. Inside it, weaker.
Market
The Kids Toothbrushes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Toothbrushes 582K times last year and spent an estimated £332K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.
- Searches, last 12 months
- 582K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £332Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- kids toothbrushes204K searches a year
02 · Price
A sale here is worth £4.63.
Listings sell for £4.63 on average, from £0.95 to £24.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.63 that is £5K to £6K a year per listing.
- Average price
- £4.63under the $15 to $100 sweet spot
- Price range
- £0.95–£24.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Dental Care. It carries 4,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 96%
- Out of stock, average day
- 0.7%
- Average rank
- #14in Dental Care
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,629per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kids Toothbrushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago

Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 7y ago

Aquafresh Kids Toothbrush Big Teeth Developed for children aged 6-8 years old by dental experts in plastic free packaging soft bristles.
- Price
- £1.31
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 4y ago

4 Childrens Toothbrushes ~ Bulk Packs Kids Manual Brushes (Sucker)
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 2,202
- Age
- 12y ago
Trending
90-day click momentum
Colgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
- Price
- £2.07
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago

Colgate Kids Battery Barbie Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to Remove More Plaque and Slim Easy to Hold Handles
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 18y ago

Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 7y ago

Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
- Price
- £2.90
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date
Colgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
- Price
- £2.07
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago

3 Pack Kids Toothbrush Set Medium Bristles Gentle On Gums | Easy Grip Handles for Confident Brushing | Bright Colours Encourage Healthy Habits | Strong Suction Base | Suitable for Children Aged 3+
- Price
- £1.45
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 8mo ago

Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago

Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
- Price
- £2.90
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

Disney Stitch Little Teeth Whitening Toothbrush for Kids with Protection Cap Soft Bristles Non-Slip Handle for Children Aged 3-12 Years Old | BPA-Free & Non-Toxic Manual Toothbrush
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
74
Top-5 brand share
86%
Top 20: 97%
Top-5 click share
50%
Top 20: 93%
Open market
11%
- Colgate55%
- Aquafresh16%
- Oral-B7%
- Dental Aesthetics6%
- --3%
- Vivo Technologies3%
- Open — no brand owns it (5 brands, 11%)
Demand
Kids Toothbrushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Kids Toothbrushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids toothbrushes204K/yr
- kids toothbrush118K/yr
- toothbrush kids44K/yr
- kids toothbrushes 6-1241K/yr
- childrens toothbrush37K/yr
- kids toothbrushes 3-518K/yr
- kids tooth brush14K/yr
- toothbrush kids 6-1211K/yr
- children toothbrush9K/yr
- childs toothbrush11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Toothbrushes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
Dead after 2 weeks
Broken
Poor battery life
Low battery life
Battery not good
Not rechargeable
Will not recharge
would not charge
toddler chews his toothbrush a lot
Bristles where coming of in little ones mouth had too put in the bin
My teeth doesnt feel clean waste of money
Brushes are cheap
Its very cheap quality
Not the best quality
Love
Nice toothbrushes
Super Clean Teeth
Great product yo encourage cleaning teeth
Worth every penny
Excellent value
Good for price
Excellent product
This set is good quality for the price
Very happy, no issues with seller
Nice and soft
The bristles are soft
Soft Bristles
Lovely bright design
Cute design
Simple smart design
Return
0.3% Return rate 43% Fixable by listing
Colour misleading
I am not happy with pink colour
2x purple which wasnt on the photo or description
Not rechargeable
Will not recharge
would not charge
Poor battery life
Low battery life
Battery not good
Brush Head Too Big
I'm quite small
Small brushes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Toothbrushes questions
Answered from the same tracked data.









