kids toothbrushes
Worth a lookShows low returns (0.3%), but pricing outside the sweet spot ($4.63 avg) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£332K£332K/yr · 582K searches
Price range
Okay£0.95–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,628.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.63avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids toothbrushes is a £332K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kids toothbrushes market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £278K–£370K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 36%
- Out of stock
- 0.7%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
74
Top-5 brand share
86%
Top 20: 97%
Top-5 click share
50%
Top 20: 93%
Open market
11%
- Colgate55%
- Aquafresh16%
- Oral-B7%
- Dental Aesthetics6%
- --3%
- Vivo Technologies3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top kids toothbrushes search terms
- kids toothbrushes204K/yr
- kids toothbrush118K/yr
- toothbrush kids44K/yr
- kids toothbrushes 6-1241K/yr
- childrens toothbrush37K/yr
- kids toothbrushes 3-518K/yr
- kids tooth brush14K/yr
- toothbrush kids 6-1211K/yr
- children toothbrush9K/yr
- childs toothbrush11K/yr
Top kids toothbrushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
Colgate£1.614.6★10,466 rev
Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
Aquafresh£1.374.6★71 rev
Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
Colgate£3.364.5★11,778 rev
Aquafresh Kids Toothbrush Big Teeth Developed for children aged 6-8 years old by dental experts in plastic free packaging soft bristles.
Aquafresh£1.314.7★201 rev
4 Childrens Toothbrushes ~ Bulk Packs Kids Manual Brushes (Sucker)
Dental Aesthetics£3.264.5★2,202 rev
Newest
by launch date
Colgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
Colgate£2.0723 rev
3 Pack Kids Toothbrush Set Medium Bristles Gentle On Gums | Easy Grip Handles for Confident Brushing | Bright Colours Encourage Healthy Habits | Strong Suction Base | Suitable for Children Aged 3+
Vivo Technologies£1.4552 rev
Aquafresh Advance Kids Toothbrush Developed by Dental Experts for Children Aged 9-12 Years Old Plastic-Free Packaging Soft Toothbrush
Aquafresh£1.3771 rev
Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
--£2.9030 rev
Disney Stitch Little Teeth Whitening Toothbrush for Kids with Protection Cap Soft Bristles Non-Slip Handle for Children Aged 3-12 Years Old | BPA-Free & Non-Toxic Manual Toothbrush
KP Pharma£2.5390 rev
Trending
90-day click momentumColgate Harry Potter Kids Toothbrush 6+ Years for Kids with Milk and Permanent Teeth Cleans Hard-to-Reach Back Teeth White Gold and Black Bristles Suction Cup for Upright Storage
Colgate£2.074.8★
Colgate Kids Battery Barbie Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to Remove More Plaque and Slim Easy to Hold Handles
Colgate£3.784.5★
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
Colgate£1.614.6★
Colgate Kids Battery Batman Extra Soft Bristles Toothbrush 3+ Years with Sonic Vibrating Bristles to remove more plaque and Slim easy to hold handles
Colgate£3.364.5★
Disney Princess Kids LED Toothbrush with 2 Minute Flashing Light Timer Soft Bristles Non-Slip Handle & Suction Cup for Children Aged 3-14 Years Old BPA-Free & Non-Toxic Kids Light Up Toothbrush
--£2.904.2★
What buyers say about kids toothbrushes
What buyers praise and complain about, mined from review topics.What buyers love
“Nice toothbrushes”
“Worth every penny”
“Excellent product”
“Nice and soft”
“Lovely bright design”
“Easy-hold handle”
“the handles are easy to hold”
“Colours are bright”
“cleans so well”
“Cute and great size”
What buyers complain about
“Doesnt last”
“Poor battery life”
“Not rechargeable”
“toddler chews his toothbrush a lot”
“Brushes are cheap”
“the product image instead should show both to prevent misleading”
“Colour misleading”
“Ok, could be cheaper”
“Brush Head Too Big”
“Not extra soft”
Top return reasons
Common questions
- Is kids toothbrushes profitable to sell on Amazon United Kingdom?
- The niche generates £332K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the kids toothbrushes niche?
- 11 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in kids toothbrushes?
- Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 0.3%.
- When does demand for kids toothbrushes peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the kids toothbrushes niche?
- Listings span £0.95–£24.54; the average listing price is £4.63 (sweet spot $15–$100). The average incumbent carries 4,629 reviews — the moat a new listing must climb.