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Kids Toothbrushes

Maybe

Returns run at only 0.3% of orders. But products sell for $4.63 on average, outside the sweet spot, so Kids Toothbrushes is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£332K/yr582K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
50%top-5 click share · 11 brands · 74 sellers

Flapen Score

Kids Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Kids Toothbrushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Toothbrushes 582K times last year and spent an estimated £332K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.

Searches, last 12 months
582K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
12.3%
Market size, estimated
£332Ka year
Peak month
December1.5× the quietest month
Top search term
kids toothbrushes204K searches a year

02 · Price

A sale here is worth £4.63.

Listings sell for £4.63 on average, from £0.95 to £24.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.63 that is £5K to £6K a year per listing.

Average price
£4.63under the $15 to $100 sweet spot
Price range
£0.95–£24.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Dental Care. It carries 4,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#14in Dental Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,629per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kids Toothbrushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£100K£133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

74

Top-5 brand share

86%

Top 20: 97%

Top-5 click share

50%

Top 20: 93%

Open market

11%

  • Colgate55%
  • Aquafresh16%
  • Oral-B7%
  • Dental Aesthetics6%
  • --3%
  • Vivo Technologies3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kids Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Kids Toothbrushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids toothbrushes204K/yr
  • kids toothbrush118K/yr
  • toothbrush kids44K/yr
  • kids toothbrushes 6-1241K/yr
  • childrens toothbrush37K/yr
  • kids toothbrushes 3-518K/yr
  • kids tooth brush14K/yr
  • toothbrush kids 6-1211K/yr
  • children toothbrush9K/yr
  • childs toothbrush11K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Toothbrushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.08

Doesnt last

Dead after 2 weeks

Broken

Battery Life12%−0.07

Poor battery life

Low battery life

Battery not good

Charging12%−0.08

Not rechargeable

Will not recharge

would not charge

Oral Hygiene7%+1.89

toddler chews his toothbrush a lot

Bristles where coming of in little ones mouth had too put in the bin

My teeth doesnt feel clean waste of money

Quality-Overall4%+0.36

Brushes are cheap

Its very cheap quality

Not the best quality

Love

Oral Hygiene33%+1.89

Nice toothbrushes

Super Clean Teeth

Great product yo encourage cleaning teeth

Value For Money9%+0.78

Worth every penny

Excellent value

Good for price

Quality-Overall9%+0.36

Excellent product

This set is good quality for the price

Very happy, no issues with seller

Soft Feel5%

Nice and soft

The bristles are soft

Soft Bristles

Design-Overall4%

Lovely bright design

Cute design

Simple smart design

Return

0.3% Return rate 43% Fixable by listing

Color25%▂█▆▆▄▄

Colour misleading

I am not happy with pink colour

2x purple which wasnt on the photo or description

Charging21%█▃▄▄▄▄

Not rechargeable

Will not recharge

would not charge

Functionality-Overall7%▄▄▆▄▆█
Battery Life7%▆▄▃▄▅█

Poor battery life

Low battery life

Battery not good

Size-Overall7%▆█▅▃█▆

Brush Head Too Big

I'm quite small

Small brushes

FAQ

Common Kids Toothbrushes questions

Answered from the same tracked data.