Skip to content

Kids Toothbrushes

Maybe

An estimated 0.3% of orders come back. But products sell for $4.63 on average, outside the sweet spot, so Kids Toothbrushes is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£332K/yr582K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
50%top-5 click share · 11 brands · 74 sellers

Flapen Score

Kids Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Kids Toothbrushes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Toothbrushes 582K times last year and spent an estimated £332K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.

Searches, last 12 months
582K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
12.3%
Market size, estimated
£332Ka year
Peak month
December1.5× the quietest month
Top search term
kids toothbrushes204K searches a year

02 · Price

A sale here is worth £4.63.

Listings sell for £4.63 on average, from £0.95 to £24.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £4.63 that is £5K to £6K a year per listing.

Average price
£4.63under the $15 to $100 sweet spot
Price range
£0.95–£24.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #14 within Dental Care. It carries 4,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#14in Dental Care
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,629per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kids Toothbrushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£66K£100K£133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

74

Est. top-5 brand share

86%

Top 20: 97%

Est. top-5 click share

50%

Top 20: 93%

Open market

11%

  • Colgate55%
  • Aquafresh16%
  • Oral-B7%
  • Dental Aesthetics6%
  • --3%
  • Vivo Technologies3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kids Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Kids Toothbrushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids toothbrushes204K/yr
  • kids toothbrush118K/yr
  • toothbrush kids44K/yr
  • kids toothbrushes 6-1241K/yr
  • childrens toothbrush37K/yr
  • kids toothbrushes 3-518K/yr
  • kids tooth brush14K/yr
  • toothbrush kids 6-1211K/yr
  • children toothbrush9K/yr
  • childs toothbrush11K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Toothbrushes

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Durability”
0.3%of orders come back
“Doesnt last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Toothbrushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data