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Kids Plasters

prices mostly outside the sweet spot ($1.28–$6.20) — Kids Plasters doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 30Growth 56Conversion 97Competition 40Returns 100Price range 0Avg price 9Brand share 34Review moat 55Quality gap 40
This niche Category average

Is Kids Plasters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Plasters is a £137K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Kids Plasters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.2% over the last 90 days and 15.4% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr50K
Search volume / yr+30.2%283K
Conversion rate15.4%
Avg price£3.14

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 71
Top-5 product click share61%
Open market15%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,316

Top Kids Plasters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

71

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Elastoplast48%
  • by Amazon14%
  • ProPlast9%
  • Jellyworks7%
  • KP Pharma7%
  • Gem Imports4%
  • Open — no brand owns it (5 brands, 11%)

Kids Plasters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume283KCVR15.4%Products16Brands11Top 5 Brands85%OOS Rate0.0%Rating4.5★Reviews1,316Avg BSR#80
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Top Kids Plasters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids plasters122K/yr
  • plasters kids46K/yr
  • childrens plasters25K/yr
  • childrens plaster7K/yr
  • kids bandages9K/yr
  • kids plasters girls7K/yr
  • plasters for kids8K/yr
  • disney plasters7K/yr
  • bluey plasters6K/yr
  • toddler plasters4K/yr

What reviews say buyers love and hate about Kids Plasters

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Adhesion/Stickiness16%

Great product nice and sticky and a good range of sizes

Value For Money15%

Good value for money

Quality-Overall13%

ADORABLE and good quality

Water Resistance9%

withstand water quite well

Color8%

Kids love the colours

What buyers complain about

81% of reviews
Adhesion/Stickiness34%

Not sticky

Color10%

Lose colour instantly

Allergies6%

Skin irritation

Skin Health6%

I can't imagine that's very good for the environment or your kids skin

Stuck/Fused Together6%

Do not stay stuck

Kids Plasters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
20%
2Adhesion/Stickiness
20%
3Material Quality
17%
4Size-Overall
17%
5Moist/Dry
7%

Common Kids Plasters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Plasters 49/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 16 tracked products. Search demand moved +30.2% over the last 90 days.
Search demand for Kids Plasters on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 2.2× the quietest.