kids plasters
Skip itPrices mostly outside the sweet spot ($1.28–$6.20) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Review moat
Good1,315.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 283K searches
Avg price
Bad£3.14avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£6.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids plasters is a £137K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kids plasters market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £126K–£157K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
71
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Elastoplast48%
- by Amazon14%
- ProPlast9%
- Jellyworks7%
- KP Pharma7%
- Gem Imports4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Top kids plasters search terms
- kids plasters122K/yr
- plasters kids46K/yr
- childrens plasters25K/yr
- childrens plaster7K/yr
- kids bandages9K/yr
- kids plasters girls7K/yr
- plasters for kids8K/yr
- disney plasters7K/yr
- bluey plasters6K/yr
- toddler plasters4K/yr
Top kids plasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
Elastoplast£2.444.6★155 rev
Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)
by Amazon£2.534.4★373 rev
Elastoplast Disney Frozen Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Frozen Designs Various Sized Skin-Friendly
Elastoplast£2.204.7★4,895 rev
Elastoplast Paw Patrol Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Paw Patrol Designs Various Sized Skin-Friendly
Elastoplast£1.894.7★4,895 rev
Elastoplast Marvel Plasters Assorted Sizes (20 Pieces) Coloured First Aid for Children Kids Everyday use with Marvel Superhero Designs Easy Removal and Skin-Friendly
Elastoplast£2.204.7★4,895 rev
Newest
by launch date
HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits
HiFEN£6.205 rev
Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)
by Amazon£2.53373 rev
Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
KP Pharma£3.36138 rev
Care Bears Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
KP Pharma£3.34138 rev
Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
Elastoplast£2.44155 rev
Trending
90-day click momentum
Hello Kitty & Friends Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
Take Care£3.454.7★
Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
KP Pharma£3.364.6★
HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits
HiFEN£6.203.7★
Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
Elastoplast£2.444.6★
SOL 200pk Colourful Childrens Plasters - Fun Bright Coloured Kids Plasters for Boys Girls Toddlers and Babies - Washproof Assorted in Various Shapes and Sizes - Ideal for Kids First Aid Kits
SOL£4.814.3★
What buyers say about kids plasters
What buyers praise and complain about, mined from review topics.What buyers love
“Great product nice and sticky and a good range of sizes”
“Good value for money”
“ADORABLE and good quality”
“withstand water quite well”
“Kids love the colours”
“loads of sizes and wonderful designs”
“also easy to take off”
“Good size for kids”
“Lovely and bright for kids”
“sterile while he works”
What buyers complain about
“Not sticky”
“Lose colour instantly”
“Skin irritation”
“I can't imagine that's very good for the environment or your kids skin”
“Do not stay stuck”
“Poor quality”
“Barely plasters”
“it caused a reaction to my sons arm”
“makes them less flexible for childrens plasters”
“Would be better to have a bit of stretch to them”
Top return reasons
Common questions
- Is kids plasters profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 16 tracked products. 90-day search growth is +30.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the kids plasters niche?
- 11 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in kids plasters?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Allergies. The return rate is 0.0%.
- When does demand for kids plasters peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the kids plasters niche?
- Listings span £1.28–£6.20; the average listing price is £3.14 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.