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Kids Plasters

Fail

Prices span $1.28–$6.20, mostly outside the sweet spot, so Kids Plasters is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£137K/yr283K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
61%top-5 click share · 11 brands · 71 sellers

Flapen Score

Kids Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Kids Plasters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Plasters 283K times last year and spent an estimated £137K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
15.4%
Market size, estimated
£137Ka year
Peak month
May2.2× the quietest month
Top search term
kids plasters122K searches a year

02 · Price

A sale here is worth £3.14.

Listings sell for £3.14 on average, from £1.28 to £6.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.14 that is £5K to £6K a year per listing.

Average price
£3.14under the $15 to $100 sweet spot
Price range
£1.28–£6.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within First Aid. It carries 1,316 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in First Aid
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kids Plasters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

71

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

11%

  • Elastoplast48%
  • by Amazon14%
  • ProPlast9%
  • Jellyworks7%
  • KP Pharma7%
  • Gem Imports4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kids Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Kids Plasters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids plasters122K/yr
  • plasters kids46K/yr
  • childrens plasters25K/yr
  • childrens plaster7K/yr
  • kids bandages9K/yr
  • kids plasters girls7K/yr
  • plasters for kids8K/yr
  • disney plasters7K/yr
  • bluey plasters6K/yr
  • toddler plasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Plasters

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
34%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not sticky”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Plasters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data