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Kids Plasters

Fail

Prices span $1.28–$6.20, mostly outside the sweet spot, so Kids Plasters is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£137K/yr283K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
61%top-5 click share · 11 brands · 71 sellers

Flapen Score

Kids Plasters against its category

The dotted line is the Health & Personal Care average. Past it, Kids Plasters is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Plasters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Plasters 283K times last year and spent an estimated £137K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
15.4%
Market size, estimated
£137Ka year
Peak month
May2.2× the quietest month
Top search term
kids plasters122K searches a year

02 · Price

A sale here is worth £3.14.

Listings sell for £3.14 on average, from £1.28 to £6.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.14 that is £5K to £6K a year per listing.

Average price
£3.14under the $15 to $100 sweet spot
Price range
£1.28–£6.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within First Aid. It carries 1,316 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in First Aid
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kids Plasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

71

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Elastoplast48%
  • by Amazon14%
  • ProPlast9%
  • Jellyworks7%
  • KP Pharma7%
  • Gem Imports4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kids Plasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Kids Plasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids plasters122K/yr
  • plasters kids46K/yr
  • childrens plasters25K/yr
  • childrens plaster7K/yr
  • kids bandages9K/yr
  • kids plasters girls7K/yr
  • plasters for kids8K/yr
  • disney plasters7K/yr
  • bluey plasters6K/yr
  • toddler plasters4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Plasters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.07

Not sticky

Would not stick

Doesn't stick well

Color10%−0.02

Lose colour instantly

colour fades within a few minutes of wear

Seems dangerous to have so much color rub off

Allergies6%−0.02

Skin irritation

Skin irritation on toddler - breaks out in rashes

Skin Health6%−0.02

I can't imagine that's very good for the environment or your kids skin

do not stick to skin at all

Stuck/Fused Together6%−0.02

Do not stay stuck

Love

Adhesion/Stickiness16%−0.07

Great product nice and sticky and a good range of sizes

Good stick

Stick well

Value For Money15%+1.68

Good value for money

These are great and good price

Well worth the investment

Quality-Overall13%−0.02

ADORABLE and good quality

Great brand

Decent

Water Resistance9%+1.02

withstand water quite well

waterproof overall very pleased

Cute and Waterproof

Color8%−0.02

Kids love the colours

Lovely bright good quality plasters for children or adults who like bright colours

Brilliant selection of fun colours and different sizes

Return

0.0% Return rate 43% Fixable by listing

Color20%█▁▁▁▇▁

Lose colour instantly

colour fades within a few minutes of wear

Seems dangerous to have so much color rub off

Adhesion/Stickiness20%█▁▁▁▄▁

Not sticky

Would not stick

Doesn't stick well

Material Quality17%▁▁▁▁█▁

Barely plasters

Tin is average quality

Size-Overall17%▁█▁▁▂▁
Moist/Dry7%▁▁▁█▁▁

FAQ

Common Kids Plasters questions

Answered from the same tracked data.