Kids Plasters
FailPrices span $1.28–$6.20, mostly outside the sweet spot, so Kids Plasters is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £137K/yr283K searches / yr
- 90-day growth
- +30.2%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 71 sellers
Flapen Score
Kids Plasters against its category
The dotted line is the Health & Personal Care average. Past it, Kids Plasters is stronger. Inside it, weaker.
Market
The Kids Plasters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Plasters 283K times last year and spent an estimated £137K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- +30.2%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £137Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- kids plasters122K searches a year
02 · Price
A sale here is worth £3.14.
Listings sell for £3.14 on average, from £1.28 to £6.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £3.14 that is £5K to £6K a year per listing.
- Average price
- £3.14under the $15 to $100 sweet spot
- Price range
- £1.28–£6.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within First Aid. It carries 1,316 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #80in First Aid
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,316per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Kids Plasters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago

Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago

Elastoplast Disney Frozen Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Frozen Designs Various Sized Skin-Friendly
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 4,895
- Age
- 8y ago

Elastoplast Paw Patrol Plasters Assorted Sizes (20 Pieces) Coloured First Aid Wound Care for Children with Paw Patrol Designs Various Sized Skin-Friendly
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 4,895
- Age
- 6y ago

Elastoplast Marvel Plasters Assorted Sizes (20 Pieces) Coloured First Aid for Children Kids Everyday use with Marvel Superhero Designs Easy Removal and Skin-Friendly
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 4,895
- Age
- 6y ago
Trending
90-day click momentum
Hello Kitty & Friends Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
- Price
- £3.45
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 4y ago

Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits
- Price
- £6.20
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago

Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago

SOL 200pk Colourful Childrens Plasters - Fun Bright Coloured Kids Plasters for Boys Girls Toddlers and Babies - Washproof Assorted in Various Shapes and Sizes - Ideal for Kids First Aid Kits
- Price
- £4.81
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch date
HiFEN Childrens Kids Plasters Pack of 120 Assorted Sizes & Fun Designs Waterproof Skin-Friendly Adhesive Bandages for Cuts Scrapes & Wounds Ideal for Home School & First Aid Kits
- Price
- £6.20
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago

Healthcare by Amazon Childrens Fun Plasters Breathable & Waterproof Gentle Adhesion for Sensitive Skin Assorted Sizes (6x2cm + 4x2cm) 40 Count (Previously Amazon Basic Care Packaging May Vary)
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago

Mr. Men & Little Miss Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Care Bears Flexible Plasters in Metal Tin Box Waterproof & Breathable First Aid Plasters for Kids & Adults Latex-Free Hypoallergenic Easy Removal & Skin-Friendly Two Sizes 24 Plasters
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Elastoplast Aqua Protect Kids Plasters (20 Strips) 100% Waterproof and Flexible Plasters with Colourful Marine Designs for Minor Wounds for Children
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
71
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Elastoplast48%
- by Amazon14%
- ProPlast9%
- Jellyworks7%
- KP Pharma7%
- Gem Imports4%
- Open — no brand owns it (5 brands, 11%)
Demand
Kids Plasters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Kids Plasters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids plasters122K/yr
- plasters kids46K/yr
- childrens plasters25K/yr
- childrens plaster7K/yr
- kids bandages9K/yr
- kids plasters girls7K/yr
- plasters for kids8K/yr
- disney plasters7K/yr
- bluey plasters6K/yr
- toddler plasters4K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Plasters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sticky
Would not stick
Doesn't stick well
Lose colour instantly
colour fades within a few minutes of wear
Seems dangerous to have so much color rub off
Skin irritation
Skin irritation on toddler - breaks out in rashes
I can't imagine that's very good for the environment or your kids skin
do not stick to skin at all
Do not stay stuck
Love
Great product nice and sticky and a good range of sizes
Good stick
Stick well
Good value for money
These are great and good price
Well worth the investment
ADORABLE and good quality
Great brand
Decent
withstand water quite well
waterproof overall very pleased
Cute and Waterproof
Kids love the colours
Lovely bright good quality plasters for children or adults who like bright colours
Brilliant selection of fun colours and different sizes
Return
0.0% Return rate 43% Fixable by listing
Lose colour instantly
colour fades within a few minutes of wear
Seems dangerous to have so much color rub off
Not sticky
Would not stick
Doesn't stick well
Barely plasters
Tin is average quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Plasters questions
Answered from the same tracked data.









