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Kids Mouthwash

Fail

Prices span $1.31–$14.66, mostly outside the sweet spot, so Kids Mouthwash is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£56K/yr141K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
76%top-5 click share · 9 brands · 43 sellers

Flapen Score

Kids Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Kids Mouthwash is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Mouthwash 141K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
8.3%
Market size, estimated
£56Ka year
Top search term
kids mouthwash80K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.31 to £14.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.79 that is £10K to £12K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.31–£14.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Dental Care. It carries 1,954 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#87in Dental Care
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,954per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kids Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

43

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Aquafresh34%
  • Listerine33%
  • Dentyl14%
  • CLARISMILE PARIS5%
  • ACT5%
  • SENSODYNE PRONAMEL4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Kids Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Kids Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids mouthwash80K/yr
  • mouthwash kids9K/yr
  • kids mouthwash 6-88K/yr
  • kids mouthwash 9-126K/yr
  • childrens mouthwash6K/yr
  • listerine kids mouthwash4K/yr
  • kids mouth wash5K/yr
  • listerine smart rinse kids4K/yr
  • kids mouthwash 3-5 years4K/yr
  • mouthwash for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.14

mild in taste

I dont like the taste

it has a very odd taste

Oral Hygiene14%+0.48

Awful, didnt realise Id picked up this one, Ill stick to the normal Dentyl mouthwash in future

Doesnt last long making it expensive for toothpaste

My kid is so picky with toothpaste doesnt like mint

Value For Money7%+1.47

sometimes expensive

Honestly not worth full price

don't know why so highly priced

Smell3%−0.03

Although the smell from the bottle,be that just the ingredients etc smelt like someone outside was painting with creosote🤧

Dislike the smell

My kids really dislike the smell

Size-Overall3%+0.30

small

I do wish the size was bigger though

Love

Taste-Overall20%−0.14

Very mild taste

Great long lasting taste and clean feeling

Lovely taste

Oral Hygiene19%+0.48

Cleans teeth well

Well, it definitely cleans your mouth,

Great for building good oral hygiene habits

Value For Money12%+1.47

Good deal

Worth it

Good value for money

Flavor10%+0.71

Good flavor

the flavour is gentle

Unique flavor

Quality-Overall6%+0.66

theres no complaints

Its a good quality product

Excellent item

Return

0.1% Return rate 16% Fixable by listing

Taste-Overall18%▁█▂▂▄▄

mild in taste

I dont like the taste

it has a very odd taste

Age Suitability14%▁▁█▁▅▁
Leak-Proof10%▁█▇▇▁▁
Flavor8%▁▁▁█▆▁
Advertised Vs Actual Product7%▁▁▃▁▆█

FAQ

Common Kids Mouthwash questions

Answered from the same tracked data.