Kids Mouthwash
FailPrices span $1.31–$14.66, mostly outside the sweet spot, so Kids Mouthwash is a Fail.
- Flapen Score
- 38 / 100Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 4838
- Market size
- £56K/yr141K searches / yr
- 90-day growth
- +20.0%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 43 sellers
Flapen Score
Kids Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Kids Mouthwash is stronger. Inside it, weaker.
Market
The Kids Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Mouthwash 141K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +20.0%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £56Ka year
- Top search term
- kids mouthwash80K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £1.31 to £14.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.79 that is £10K to £12K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £1.31–£14.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Dental Care. It carries 1,954 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Dental Care
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,954per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Kids Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aquafresh Mouthwash for Kids Big Teeth Mouthwash for Children 6-8 Years Fruity Flavour 300 ml
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 763
- Age
- 17y ago

Listerine Smart Rinse Mild Mint Mouthwash (500ml) Kids Alcohol-Free Mouthwash to Reduce Cavities Bad Bacteria and Cleaning Teeth Gums and Tongue Sugar-Free Formula
- Price
- £2.48
- Rating
- 4.7/5
- Reviews
- 3,192
- Age
- 15y ago

Dentyl Dual Action CPC Mouthwash 12hrs Fresh Breath & Total Care Alcohol Free Unicorn Edition Mystical Mint 500 ml
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 5y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Listerine Smart Rinse Mild Berry Mouthwash (1x 500ml) Kids Mouthwash to Reduce Cavities Bad Bacteria and Cleaning Teeth Gums and Tongue Sugar-and Alcohol-Free Formula
- Price
- £2.60
- Rating
- 4.7/5
- Reviews
- 3,192
- Age
- 15y ago
Trending
90-day click momentum
Clarismile Kids Oral Spray Fluoride-Free Dental Spray for Children Hydroxyapatite & Xylitol Enamel Support Strawberry Flavor 30ml
- Price
- £14.66
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 4mo ago

Grin Ultra Clean Kids Dental Floss Sticks Fruity Floss Picks with Peach Flavour - Fluoride Free Gentle on Tight Teeth - 100% Recycled Convenient Handle for Daily Oral Care - 80pk Canister
- Price
- £4.70
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 7mo ago

BURST Kids Flossers (90 Count/1 Pack) | Strawberry Aroma | Toddler Dental Flossable Picks with Ergonomic Design | No-Slip Grip | Smiley Face and Fun Colors
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 3y ago

Dentyl Dual Action CPC Mouthwash 12hrs Fresh Breath & Total Care Alcohol Free Fresh Clove 500 ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 5,704
- Age
- 7y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago
Newest
by launch date
Clarismile Kids Oral Spray Fluoride-Free Dental Spray for Children Hydroxyapatite & Xylitol Enamel Support Strawberry Flavor 30ml
- Price
- £14.66
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 4mo ago

Grin Ultra Clean Kids Dental Floss Sticks Fruity Floss Picks with Peach Flavour - Fluoride Free Gentle on Tight Teeth - 100% Recycled Convenient Handle for Daily Oral Care - 80pk Canister
- Price
- £4.70
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 7mo ago

Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago

Kids Mouthwash Bundle which Contains Aquafresh Mouthwash Kids Big Teeth 6-8 Years 300ml - Pack of 2 with Grocery List Card
- Price
- £8.11
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

BURST Kids Flossers (90 Count/1 Pack) | Strawberry Aroma | Toddler Dental Flossable Picks with Ergonomic Design | No-Slip Grip | Smiley Face and Fun Colors
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
43
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Aquafresh34%
- Listerine33%
- Dentyl14%
- CLARISMILE PARIS5%
- ACT5%
- SENSODYNE PRONAMEL4%
- Open — no brand owns it (3 brands, 5%)
Demand
Kids Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Kids Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids mouthwash80K/yr
- mouthwash kids9K/yr
- kids mouthwash 6-88K/yr
- kids mouthwash 9-126K/yr
- childrens mouthwash6K/yr
- listerine kids mouthwash4K/yr
- kids mouth wash5K/yr
- listerine smart rinse kids4K/yr
- kids mouthwash 3-5 years4K/yr
- mouthwash for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
mild in taste
I dont like the taste
it has a very odd taste
Awful, didnt realise Id picked up this one, Ill stick to the normal Dentyl mouthwash in future
Doesnt last long making it expensive for toothpaste
My kid is so picky with toothpaste doesnt like mint
sometimes expensive
Honestly not worth full price
don't know why so highly priced
Although the smell from the bottle,be that just the ingredients etc smelt like someone outside was painting with creosote🤧
Dislike the smell
My kids really dislike the smell
small
I do wish the size was bigger though
Love
Very mild taste
Great long lasting taste and clean feeling
Lovely taste
Cleans teeth well
Well, it definitely cleans your mouth,
Great for building good oral hygiene habits
Good deal
Worth it
Good value for money
Good flavor
the flavour is gentle
Unique flavor
theres no complaints
Its a good quality product
Excellent item
Return
0.1% Return rate 16% Fixable by listing
mild in taste
I dont like the taste
it has a very odd taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Mouthwash questions
Answered from the same tracked data.









