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Kids Mouthwash

Fail

Prices span $1.31–$14.66, mostly outside the sweet spot, so Kids Mouthwash is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£56K/yr141K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
76%top-5 click share · 9 brands · 43 sellers

Flapen Score

Kids Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Kids Mouthwash is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Mouthwash 141K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
8.3%
Market size, estimated
£56Ka year
Top search term
kids mouthwash80K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.31 to £14.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.79 that is £10K to £12K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.31–£14.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Dental Care. It carries 1,954 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#87in Dental Care
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,954per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kids Mouthwash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

43

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • Aquafresh34%
  • Listerine33%
  • Dentyl14%
  • CLARISMILE PARIS5%
  • ACT5%
  • SENSODYNE PRONAMEL4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Kids Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Kids Mouthwash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids mouthwash80K/yr
  • mouthwash kids9K/yr
  • kids mouthwash 6-88K/yr
  • kids mouthwash 9-126K/yr
  • childrens mouthwash6K/yr
  • listerine kids mouthwash4K/yr
  • kids mouth wash5K/yr
  • listerine smart rinse kids4K/yr
  • kids mouthwash 3-5 years4K/yr
  • mouthwash for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Mouthwash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“mild in taste”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Mouthwash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data