Skip to content

Kids Knee Support

Fail

Prices span $4.43–$14.88, mostly outside the sweet spot, so Kids Knee Support is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£35K/yr61K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
58%top-5 click share · 17 brands · 21 sellers

Flapen Score

Kids Knee Support against its category

The dotted line is the Health & Personal Care average. Past it, Kids Knee Support is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Knee Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Knee Support 61K times last year and spent an estimated £35K. The top 5 brands take 69% of clicks. Demand peaks in Mar–May–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
6.8%
Market size, estimated
£35Ka year
Peak month
September2.2× the quietest month
Top search term
kids knee support26K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £4.43 to £14.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.36 that is £836 to £2K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£4.43–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£836–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #124 within Medical Supplies & Equipment. It carries 1,454 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#124in Medical Supplies & Equipment
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,454per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kids Knee Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

24%

  • VITTO29%
  • KARM13%
  • Miiqxx12%
  • Neo-G8%
  • Yasdyri7%
  • Fukaisu7%

Demand

Kids Knee Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Kids Knee Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids knee support26K/yr
  • childs knee support8K/yr
  • knee support kids6K/yr
  • kids knee brace5K/yr
  • knee support for kids5K/yr
  • child knee support5K/yr
  • childrens knee support4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Knee Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.10

Sizing is not great

Once received was too small

they were too large

Ease Of Use10%−0.07

So unfortunately, these are of no use to us

Difficult to put on

Not as useful as hoped

Joint Pain7%+0.44

Made my knee worst

Not supporting the knee enough

Functionality-Overall7%−0.10

Didnt work for me

Didn't work as intended

Grip6%−0.08

Not sure what the grip bits made from

They also started to slip during a run

don't expect great things, it rolls and slips and is not very hard wearing

Love

Size-Overall19%−0.10

True to size

Fits perfectly

Fits many sizes

Support-Overall15%+1.18

Decent support given

Good comfortable support

Good support

Joint Pain15%+0.44

Helps so much with knee pain

Knee pain relief

Great pain relief for my knee

Quality-Overall14%+1.03

Decent quality

They look good in the pics

Great support good quality and great feel

Comfort-Overall12%+1.33

Comfortable and supportive

comfortable to use

Comfortable to wear

Return

3.1% Return rate 87% Fixable by listing

Size-Overall84%██████

Sizing is not great

Once received was too small

they were too large

Joint Pain5%▆▅██▅▆

Made my knee worst

Not supporting the knee enough

Comfort-Overall3%▇▅▇▆█▇
Quality-Overall2%▃▅▃▄▄█
Functionality-Overall1%▅▄█▅█▅

Didnt work for me

Didn't work as intended

FAQ

Common Kids Knee Support questions

Answered from the same tracked data.