Kids Eye Masks for Sleeping
MaybeReturns run at only 0.6% of orders. But prices span $3.17–$8.35, mostly outside the sweet spot, so Kids Eye Masks for Sleeping is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £56K/yr155K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 42 sellers
Flapen Score
Kids Eye Masks for Sleeping against its category
The dotted line is the Health & Personal Care average. Past it, Kids Eye Masks for Sleeping is stronger. Inside it, weaker.
Market
The Kids Eye Masks for Sleeping market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Eye Masks for Sleeping 155K times last year and spent an estimated £56K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £56Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- kids eye masks for sleeping29K searches a year
02 · Price
A sale here is worth £5.40.
Listings sell for £5.40 on average, from £3.17 to £8.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.40 that is £540 to £1K a year per listing.
- Average price
- £5.40under the $15 to $100 sweet spot
- Price range
- £3.17–£8.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £540–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #196 within Sleep & Snoring Aids. It carries 1,105 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #196in Sleep & Snoring Aids
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kids Eye Masks for Sleeping products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TeTupGa 2 Pack Sleep Mask for Kids Boys Silk Blackout Eye Mask for Sleeping with Adjustable Strap Adult Childrens Bedtime Eye Cover for Side Sleepers Travel & Home Use (2Pcs Game-B)
- Price
- £6.72
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 3y ago
Natural Silk Kids Sleep Mask Eye Mask for Kids with Adjustable Strap Breathable & Soft Eye Shade for Sleeping Blocking Lights (2 Pack)
- Price
- £5.81
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4y ago
2 Pack Sleeping Eye Mask Soft Plush Eye Mask Cute Animal Sleeping Eye Shade Night Eyeshade Cover for Girls Boys Travel Nap Party Supplies (Colorful Cat Style)
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 1,021
- Age
- 2y ago
Kids Eye Masks for Sleeping 3D Sleep Masks with Adjustable Strap
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago
townssilk 100% Silk Sleep mask with Adjustable Strap Comfortable and Super Soft Eye mask Ultimate Sleeping aid blindford Golden Moon
- Price
- £4.74
- Rating
- 4.6/5
- Reviews
- 6,522
- Age
- 7y ago
Trending
90-day click momentum
MyHalos Kids Sleep Mask 3D Blackout Eye Mask for Kids Girls Boys Teens Zero Pressure Memory Foam Lightwight & Breathable Award-Winning Sleeping Eye Mask for Kids (Black)
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 4mo ago
Blackout Sleep Masks Soft Plush Eye Mask Cute Sloth Animal Sleeping Mask for Girls Boys Women Men Kids Eye Mask for Sleeping Travel Nap Night Unisex (Grey)
- Price
- £3.23
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Kids Eye Masks for Sleeping Cute 3D Animal Eye Masks Plush Sleep Mask Cartoon Blindfold Eyeshade Travel Eye Cover for Girls Adult Children - Unicorn
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 9mo ago
TeTupGa Blackout Kids Sleep Mask for Boys2 Pack Silk Eye Mask for Sleeping with Adjustable Strap Teens Childrens Bedtime Eye Cover for Travel & Home Use (2 Pack Space Style)
- Price
- £6.51
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 3y ago
Kids Eye Masks for Sleeping 3D Sleep Masks with Adjustable Strap
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago
Newest
by launch dateBlackout Sleep Masks Soft Plush Eye Mask Cute Sloth Animal Sleeping Mask for Girls Boys Women Men Kids Eye Mask for Sleeping Travel Nap Night Unisex (Grey)
- Price
- £3.23
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
MyHalos Kids Sleep Mask 3D Blackout Eye Mask for Kids Girls Boys Teens Zero Pressure Memory Foam Lightwight & Breathable Award-Winning Sleeping Eye Mask for Kids (Black)
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 4mo ago
Kids Eye Masks for Sleeping Cute 3D Animal Eye Masks Plush Sleep Mask Cartoon Blindfold Eyeshade Travel Eye Cover for Girls Adult Children - Unicorn
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 9mo ago
Kids Eye Masks for Sleeping 3D Sleep Masks with Adjustable Strap
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 1y ago
NganSuRong 2 Pcs Sleep Mask for Kids Boys Silk Blackout Eye Mask for Sleeping with Adjustable Strap Adult Childrens Bedtime Blindfold for Side Sleepers Travel & Home Use (2Pcs My World)
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
42
Top-5 brand share
48%
Top 20: 95%
Top-5 click share
34%
Top 20: 84%
Open market
47%
- TeTupGa20%
- NganSuRong9%
- Nova Tree8%
- WY LIGHTING LEVEL6%
- Yemiany5%
- townssilk5%
Demand
Kids Eye Masks for Sleeping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Kids Eye Masks for Sleeping search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids eye masks for sleeping29K/yr
- kids sleep mask28K/yr
- kids eye mask17K/yr
- sleep mask kids14K/yr
- kids sleeping mask8K/yr
- eye mask kids8K/yr
- childrens eye mask7K/yr
- sleep mask for kids5K/yr
- eye mask for sleeping kids7K/yr
- boys sleep mask8K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Eye Masks for Sleeping
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not comfortable at all
making it uncomfortable to wear
Really uncomfortable at the nose
struggling to fall asleep again
which disrupted my sleep
struggled to sleep on them
Too small
Incorrect fit
Quite big
The strap is not great as well
its uncomfortable on the buckle
just the strap is too long so it falls off
the mask is so thick it really gets in the way
The mask was thinner than I expected
it is quite thick
Love
Comfortable on your face
Excellent comfort
Comfortable to Wear
Good night sleep
Comfortable Sleep Mask
Best sleep mask
Amazing quality
A well made item
Great product Shane
Soft and comfortable
The material is soft
Soft to the touch
Good value for money
Excellent value for money
Excellent for the money
Return
0.6% Return rate 25% Fixable by listing
Not comfortable at all
making it uncomfortable to wear
Really uncomfortable at the nose
Too small
Incorrect fit
Quite big
struggling to fall asleep again
which disrupted my sleep
struggled to sleep on them
The strap is not great as well
its uncomfortable on the buckle
just the strap is too long so it falls off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Eye Masks for Sleeping questions
Answered from the same tracked data.