Kids Electric Toothbrushes Age 3
MaybeReturns run at only 0.9% of orders. But demand is soft, at -8.3% this quarter, so Kids Electric Toothbrushes Age 3 is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £1.6M/yr1.5M searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 141 sellers
Flapen Score
Kids Electric Toothbrushes Age 3 against its category
The dotted line is the Health & Personal Care average. Past it, Kids Electric Toothbrushes Age 3 is stronger. Inside it, weaker.
Market
The Kids Electric Toothbrushes Age 3 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Electric Toothbrushes Age 3 1.5M times last year and spent an estimated £1.6M. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £1.6Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- kids electric toothbrush552K searches a year
02 · Price
A sale here is worth £16.06.
Listings sell for £16.06 on average, from £3.45 to £33.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £16.06 that is £40K to £48K a year per listing.
- Average price
- £16.06inside the $15 to $100 sweet spot
- Price range
- £3.45–£33.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £40K–£48K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 2,880 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 94%
- Out of stock, average day
- 2.7%
- Average rank
- #11in Dental Care
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,880per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 8 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kids Electric Toothbrushes Age 3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Pro Junior Electric Toothbrush 1 Green Handle 1 Toothbrush Head Designed by Braun for Ages 6+
- Price
- £24.54
- Rating
- 4.3/5
- Reviews
- 2,079
- Age
- 3y ago
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Frozen Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode for Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago
Oral-B Pro Junior Electric Toothbrush 1 Purple Handle 1 Toothbrush Head Designed by Braun for Ages 6+
- Price
- £25.11
- Rating
- 4.3/5
- Reviews
- 2,079
- Age
- 3y ago
Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Spiderman Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode For Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.30
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago
Kids Electric Toothbrush 3-5-6-12 Rechargeable Childrens Electric Toothbrush with Timer 3 Modes Habit-Forming Stickers 31000VPM Power for Boys Junior Kids Sonic Toothbrush (Astronaut Black)
- Price
- £14.43
- Rating
- 4.2/5
- Reviews
- 2,797
- Age
- 5y ago
Trending
90-day click momentum
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
3PCS Kids Electric U Shaped Toothbrush 360 Automatic Ultrasonic Toothbrush for Toddler & Children - Rechargeable Sonic Toothbrushes & Accessories with 2 Replacement Heads (Blue 2-12 Years Old)
- Price
- £12.39
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 11mo ago
Colgate Minions Kids Battery-Powered Toothbrush
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 8y ago
Newest
by launch dateYoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35Day Battery Life Light Blue
- Price
- £8.72
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
Yoomue Sonic Electric Toothbrush for Adults & Kids - 5 High-Performance Modes 8 Replacement Heads 2.5-Hour Fast Charge Built-in Smart 2-Minute Timer IPX7 Waterproof 35 Day Battery Life - Pink
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 6mo ago
SMILE THERAPY Childrens Electric Toothbrush 312 Rechargeable Kids Electric Toothbrush with 2-Min Timer & 30s Quad Alerts Soft Bristles Quiet Motor USB-C Travel Case & Stickers
- Price
- £16.97
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Oral-B iO Kids Marvel Spiderman Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
- Price
- £32.32
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 10mo ago
Oral-B iO Kids Disney Stitch Electric Toothbrush 1 Toothbrush Head 1 Travel Case 3 Modes with Kid-Friendly Sensitive Mode 2-Min Music Timer for Ages 6+
- Price
- £32.37
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
141
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
8%
- Oral-B64%
- DADA-TECH8%
- Colgate7%
- Yoomue5%
- 7AM2M4%
- Smile Therapy4%
- Open — no brand owns it (7 brands, 8%)
Demand
Kids Electric Toothbrushes Age 3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Kids Electric Toothbrushes Age 3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids electric toothbrush552K/yr
- electric toothbrush kids209K/yr
- kids electric toothbrushes 6-12165K/yr
- oral b kids electric toothbrushes89K/yr
- kids oral b electric toothbrush63K/yr
- oral b kids50K/yr
- oral b electric toothbrushes kids48K/yr
- childrens electric toothbrush49K/yr
- oral b kids toothbrush36K/yr
- kids electric toothbrush oral b27K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Electric Toothbrushes Age 3
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not charging
Will not recharge
Does not charge
Broke within a month
Breaks quickly
Didnt last
Low battery life
Battery doesn't last
Bad Battery Life
Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly
Not a good toothbrush
I feel it has damaged my gums, cant recommend
Rubbish quality
Its very cheap quality
Bad quality
Love
Cleans teeth well just the job
Firstly, as a tool to keep your teeth and mouth clean, this is great
Cleans my teeth well
Excellent value for money
Fab for the money
Excellent value
the overall build quality feels solid for a childrens product
Excellent product
The build quality seems good
battery lasts well
Battery life is good
Battery is great too
very easy to use
very easy to start using
Easy to hold
Return
0.9% Return rate 7% Fixable by listing
Not charging
Will not recharge
Does not charge
Stops working
Does not work
Not at all effective
Low battery life
Battery doesn't last
Bad Battery Life
Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly
Not a good toothbrush
I feel it has damaged my gums, cant recommend
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Electric Toothbrushes Age 3 questions
Answered from the same tracked data.