Kids Electric Toothbrushes Age 3

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

6.4%

Market size, estimated

£1.6Ma year

Peak month

December2.7× the quietest month

Top search term

kids electric toothbrush552K searches a year

Listings sell for £16.06 on average, from £3.45 to £33.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £16.06 that is £40K to £48K a year per listing.

Average price

£16.06inside the $15 to $100 sweet spot

Price range

£3.45–£33.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£40K–£48K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 2,880 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

2.7%

Average rank

#11in Dental Care

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,880per listing

Listings tracked

32

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

44 months