Kids Battery Toothbrush

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

6.4%

Market size, estimated

£1.5Ma year

Top search term

kids electric toothbrush552K searches a year

Listings sell for £15.64 on average, from £2.07 to £33.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £15.64 that is £39K to £47K a year per listing.

Average price

£15.64inside the $15 to $100 sweet spot

Price range

£2.07–£33.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£39K–£47K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 2,795 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

94%

Out of stock, average day

2.7%

Average rank

#11in Dental Care

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,795per listing

Listings tracked

33

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months