Skip to content

Kids Battery Toothbrush

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -8.5% this quarter, so Kids Battery Toothbrush is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£1.5M/yr1.5M searches / yr
90-day growth
-8.5%search demand this quarter
Competition
44%top-5 click share · 14 brands · 141 sellers

Flapen Score

Kids Battery Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Kids Battery Toothbrush is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Battery Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Battery Toothbrush 1.5M times last year and spent an estimated £1.5M. The top 5 brands take 88% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.4%
Market size, estimated
£1.5Ma year
Top search term
kids electric toothbrush552K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £2.07 to £33.31. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £15.64 that is £39K to £47K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£2.07–£33.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£39K–£47K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #11 within Dental Care. It carries 2,795 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#11in Dental Care
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,795per listing
Listings tracked
33

04 · Newcomers

Amazon counts 9 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kids Battery Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£184K£245K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

141

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

8%

  • Oral-B63%
  • DADA-TECH8%
  • Colgate8%
  • Yoomue5%
  • 7AM2M5%
  • Smile Therapy4%
  • Open — no brand owns it (8 brands, 8%)

Demand

Kids Battery Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 21.8× · 8 of 12 months tracked

Search terms

Top Kids Battery Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids electric toothbrush552K/yr
  • electric toothbrush kids209K/yr
  • kids electric toothbrushes 6-12165K/yr
  • oral b kids electric toothbrushes89K/yr
  • kids oral b electric toothbrush63K/yr
  • oral b kids50K/yr
  • oral b electric toothbrushes kids48K/yr
  • childrens electric toothbrush49K/yr
  • oral b kids toothbrush36K/yr
  • kids electric toothbrush oral b27K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Battery Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging29%−0.27

Not charging

Will not recharge

Does not charge

Durability11%−0.11

Broke within a month

Didnt last

Breaks quickly

Battery Life10%−0.05

Low battery life

Battery doesn't last

Bad Battery Life

Oral Hygiene8%+1.90

Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly

Not a good toothbrush

I feel it has damaged my gums, cant recommend

Quality-Overall5%+0.29

Rubbish quality

Its very cheap quality

Bad quality

Love

Oral Hygiene29%+1.90

Cleans teeth well just the job

Firstly, as a tool to keep your teeth and mouth clean, this is great

Cleans my teeth well

Value For Money11%+0.92

Excellent value for money

Fab for the money

Excellent value

Quality-Overall10%+0.29

Excellent product

Excellent and well-made product

The build quality seems good

Ease Of Use5%+0.40

Easy to operate

very easy to use

Easy to hold

Battery Life4%−0.05

battery lasts well

Battery life is good

Battery is great too

Return

0.9% Return rate 7% Fixable by listing

Charging44%█▇▇▇▆▆

Not charging

Will not recharge

Does not charge

Functionality-Overall12%▆▇█▇▆▇

Stops working

Does not work

Not at all effective

Battery Life6%▆▅▅█▅▅

Low battery life

Battery doesn't last

Bad Battery Life

Defective Material/Parts5%▇▇█▅▆▅
Oral Hygiene5%▆▆▅█▆▅

Utter garbage - bought Oral-B thinking it was reputable - most of the time the thing won't even turn on properly

Not a good toothbrush

I feel it has damaged my gums, cant recommend

FAQ

Common Kids Battery Toothbrush questions

Answered from the same tracked data.