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Kids Ankle Support

Fail

Prices span $3.30–$14.80, mostly outside the sweet spot, so Kids Ankle Support is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£41K/yr59K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
65%top-5 click share · 14 brands · 15 sellers

Flapen Score

Kids Ankle Support against its category

The dotted line is the Health & Personal Care average. Past it, Kids Ankle Support is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Ankle Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Ankle Support 59K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Demand peaks in Mar–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
10.9%
Market size, estimated
£41Ka year
Peak month
March3.0× the quietest month
Top search term
kids ankle support31K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £3.30 to £14.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.36 that is £636 to £2K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£3.30–£14.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£636–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #78 within Medical Supplies & Equipment. It carries 1,444 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#78in Medical Supplies & Equipment
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,444per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Ankle Support products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

21%

  • HUSHRICH43%
  • BraceUP10%
  • Neo-G8%
  • AVIDDA7%
  • Leikedun7%
  • EULANT5%

Demand

Kids Ankle Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May · busiest ÷ quietest = 3.0×

Search terms

Top Kids Ankle Support search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids ankle support31K/yr
  • ankle support kids12K/yr
  • kids ankle support for football4K/yr
  • ankle support for kids4K/yr
  • child ankle support4K/yr
  • childs ankle support4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Ankle Support

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
1.3%of orders come back
“not a good fit”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Ankle Support questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data