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Keto Strips

Fail

Prices span $5.14–$10.15, mostly outside the sweet spot, so Keto Strips is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£251K/yr195K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
78%top-5 click share · 10 brands · 27 sellers

Flapen Score

Keto Strips against its category

The dotted line is the Health & Personal Care average. Past it, Keto Strips is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Strips 195K times last year and spent an estimated £251K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
19.3%
Market size, estimated
£251Ka year
Peak month
January2.5× the quietest month
Top search term
ketone test strips79K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £5.14 to £10.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £6.64 that is £17K to £20K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£5.14–£10.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Medical Supplies & Equipment. It carries 2,932 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Medical Supplies & Equipment
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,932per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Keto Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

27

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

  • Bayer Design34%
  • Just Fitter16%
  • NKD Living13%
  • MEDSTIX10%
  • YIYOERYO10%
  • Seba Nutrition6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Keto Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Keto Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketone test strips79K/yr
  • keto strips29K/yr
  • ketosis test strips15K/yr
  • keto test strips9K/yr
  • keto sticks8K/yr
  • ketone strips8K/yr
  • ketostix7K/yr
  • ketone test7K/yr
  • keto strips urine test uk6K/yr
  • keto test6K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%−0.24

All strips turn gray

Not impressed, never changed colour, at any time

none of them change colour

Functionality-Overall19%−0.21

Doesnt work

Not working

Did not work for me

Value For Money9%+0.45

I'll spend a bit more money in future

Waste of money

Absolute waste of money

Instructions/User Manual/Troubleshooting7%−0.02

The instructions are a little hard to understand

as for instructions there way to small for anyone to read it had to take photo and magnify it

Color Fading/Discoloration7%−0.08

Discoloured and doesnt work, no response from seller

All turned grey and unusable

Love

Ease Of Use29%+1.64

Easy to use

these strips are easy to use and very useful

easy to read

Value For Money15%+0.45

Cheap

Great value

Good value

Quality-Overall13%+0.72

Reliable, accurate results and excellent value

Excellent Quality Strips in a good screw top container

Excellent Quality

Advertised Vs Actual Product12%+0.76

Works as advertised

As described

Exactly what they say it is

Efficiency5%+0.34

These Keto Test Strips work rather well

Works well

They work fine and instant

Return

0.1% Return rate 32% Fixable by listing

Functionality-Overall35%▅▆▇█▃▃

Doesnt work

Not working

Did not work for me

Color22%▅█▁▃▄▅

All strips turn gray

Not impressed, never changed colour, at any time

none of them change colour

Accuracy-Overall12%▇▁▁▁▇█

Genuinely dont work or awful accuracy

However this is not as accurate as a blood test

These strips are not precise

Advertised Vs Actual Product7%▅▁▁▁█▅
Measurement/Reading Accuracy7%▅▁▁▅█▁

used another brand so these are not accurate

the reading becomes inaccurate

Id note that theyre less precise once your body adapts to ketosis

FAQ

Common Keto Strips questions

Answered from the same tracked data.