How competitive is the Keto Strips niche on Amazon United Kingdom?

10 brands and 27 sellers compete in Keto Strips on Amazon United Kingdom. The top 5 Keto Strips products take 78% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Keto Strips?

Keto Strips buyers on Amazon United Kingdom complain most about Color, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Keto Strips niche?

Keto Strips sells for £6.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.14–£10.15. The average incumbent carries 2,932 reviews — the moat a new listing must climb.

Keto Strips

prices mostly outside the sweet spot ($5.14–$10.15) — Keto Strips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Keto Strips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keto Strips is a £251K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Keto Strips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.5% over the last 90 days and 19.3% of searches end in a purchase.

£251K

revenue / yr

Units sold / yr40K

Search volume / yr-20.5%195K

Conversion rate19.3%

Avg price£6.64

Who owns the niche?

The top 5 brands hold 84% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 27

Top-5 product click share78%

Open market17%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Keto Strips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ascensia Bayer Ketostix Diagnostic Urine Test Strip

Price: £5.93
Rating: 4.4/5
Reviews: 7,242
Age: 18y ago

Ketone Keto Urine Test Strips. Look and Feel Great on a Low Carb Ketogenic Diet. Accurately Measure Your Fat Burning Ketosis Levels in 15 Seconds. 125 Strips.

Price: £10.15
Rating: 4.2/5
Reviews: 14,208
Age: 10y ago

100 Ketone Test Strips for Self-Testing | Results in 45 Seconds | Easy Urine Test Strips with Colour Scale | 100-Count Tube for Home and Travel

Price: £5.79
Rating: 4.4/5
Reviews: 2,765
Age: 2y ago

Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets

Price: £5.41
Rating: 4.4/5
Reviews: 22
Age: 6mo ago

NKD Living Ketone Test Strips (100 Strips) - Accurate Detection of Ketones in Urine

Price: £5.14
Rating: 3.9/5
Reviews: 938
Age: 4y ago

Newest

by launch date

Ketone Urine Test Strips Test for Ketogenic & Low-Carb Diets-150pcs

Price: £6.02
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

Keto Test Strips - 200PCS Urine Ketone Test Strips for Ketosis & Low-Carb Diet People Fast 40-Second Results Accurate Ketone Level Monitoring at Home High Sensitivity Reagent Strips

Price: £7.01
Rating: 5.0/5
Reviews: 5
Age: 6mo ago

Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets

Price: £5.41
Rating: 4.4/5
Reviews: 22
Age: 6mo ago

Ketone Test Strips 150ct Urine Tests for Ketosis Ketogenic Low-Carb Diet

Price: £6.39
Rating: 4.2/5
Reviews: 161
Age: 11mo ago

VivaTest 11-in-1 Urine Test Strips Urine Dipstick Test Strips for Home Use Rapid Results for UTI Ketones Glucose Protein pH & More Accurate Urinalysis Sticks in Resealable Tub 100 Strips

Price: £8.43
Rating: 4.6/5
Reviews: 148
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

11%

Bayer Design34%
Just Fitter16%
NKD Living13%
MEDSTIX10%
YIYOERYO10%
Seba Nutrition6%
Open — no brand owns it (4 brands, 11%)

Keto Strips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume195KCVR19.3%Products11Brands10Top 5 Brands84%OOS Rate0.0%Rating4.4★Reviews2,932Avg BSR#9

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Top Keto Strips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ketone test strips79K/yr -20.6%16.6% conv.
keto strips29K/yr -10.7%18.4% conv.
ketosis test strips15K/yr -22.8%17.1% conv.
keto test strips9K/yr -16.6%15.7% conv.
keto sticks8K/yr -20.3%22.1% conv.
ketone strips8K/yr -35.9%10.0% conv.
ketostix7K/yr -22.2%20.6% conv.
ketone test7K/yr -14.2%6.0% conv.
keto strips urine test uk6K/yr -32.6%20.7% conv.
keto test6K/yr -25.9%9.5% conv.

What reviews say buyers love and hate about Keto Strips

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Ease Of Use29%

“Easy to use”

Value For Money15%

“Cheap”

Quality-Overall13%

“Reliable, accurate results and excellent value”

Advertised Vs Actual Product12%

“Works as advertised”

Efficiency5%

“These Keto Test Strips work rather well”

What buyers complain about

87% of reviews

Color23%

“All strips turn gray”

Functionality-Overall19%

“Doesnt work”

Value For Money9%

“I'll spend a bit more money in future”

Instructions/User Manual/Troubleshooting7%

“The instructions are a little hard to understand”

Color Fading/Discoloration7%

“Discoloured and doesnt work, no response from seller”

Keto Strips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

35%

2Color

22%

3Accuracy-Overall

12%

4Advertised Vs Actual Product

5Measurement/Reading Accuracy

Common Keto Strips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keto Strips 44/100 on Amazon United Kingdom — Skip it. The niche generates £251K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.