keto strips
Skip itPrices mostly outside the sweet spot ($5.14–$10.15) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£251K£251K/yr · 195K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay2,932.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Price range
Bad£5.14–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, keto strips is a £251K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
keto strips market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £199K–£266K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
11%
- Bayer Design34%
- Just Fitter16%
- NKD Living13%
- MEDSTIX10%
- YIYOERYO10%
- Seba Nutrition6%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top keto strips search terms
- ketone test strips79K/yr
- keto strips29K/yr
- ketosis test strips15K/yr
- keto test strips9K/yr
- keto sticks8K/yr
- ketone strips8K/yr
- ketostix7K/yr
- ketone test7K/yr
- keto strips urine test uk6K/yr
- keto test6K/yr
Top keto strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ascensia Bayer Ketostix Diagnostic Urine Test Strip
Bayer Design£5.934.4★7,242 rev
Ketone Keto Urine Test Strips. Look and Feel Great on a Low Carb Ketogenic Diet. Accurately Measure Your Fat Burning Ketosis Levels in 15 Seconds. 125 Strips.
Just Fitter£10.154.2★14,208 rev
100 Ketone Test Strips for Self-Testing | Results in 45 Seconds | Easy Urine Test Strips with Colour Scale | 100-Count Tube for Home and Travel
MEDSTIX£5.794.4★2,765 rev
Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets
YIYOERYO£5.414.4★22 rev
NKD Living Ketone Test Strips (100 Strips) - Accurate Detection of Ketones in Urine
NKD Living£5.143.9★938 rev
Newest
by launch date
Ketone Urine Test Strips Test for Ketogenic & Low-Carb Diets-150pcs
WooJianfong£6.022 rev
Keto Test Strips - 200PCS Urine Ketone Test Strips for Ketosis & Low-Carb Diet People Fast 40-Second Results Accurate Ketone Level Monitoring at Home High Sensitivity Reagent Strips
LIXINGLY£7.015 rev
Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets
YIYOERYO£5.4122 rev
Ketone Test Strips 150ct Urine Tests for Ketosis Ketogenic Low-Carb Diet
HOVIRAN£6.39161 rev
VivaTest 11-in-1 Urine Test Strips Urine Dipstick Test Strips for Home Use Rapid Results for UTI Ketones Glucose Protein pH & More Accurate Urinalysis Sticks in Resealable Tub 100 Strips
Viva Test£8.43148 rev
Trending
90-day click momentumKetone Urine Test Strips Test for Ketogenic & Low-Carb Diets-150pcs
WooJianfong£6.025.0★
Ketone Urine Test Strips 150pcs for Ketogenic & Low-Carb Diets
YIYOERYO£5.414.4★
Keto Test Strips - 200PCS Urine Ketone Test Strips for Ketosis & Low-Carb Diet People Fast 40-Second Results Accurate Ketone Level Monitoring at Home High Sensitivity Reagent Strips
LIXINGLY£7.015.0★
VivaTest 11-in-1 Urine Test Strips Urine Dipstick Test Strips for Home Use Rapid Results for UTI Ketones Glucose Protein pH & More Accurate Urinalysis Sticks in Resealable Tub 100 Strips
Viva Test£8.434.6★
Ketone Keto Urine Test Strips. Look and Feel Great on a Low Carb Ketogenic Diet. Accurately Measure Your Fat Burning Ketosis Levels in 15 Seconds. 125 Strips.
Just Fitter£10.154.2★
What buyers say about keto strips
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Cheap”
“Reliable, accurate results and excellent value”
“Works as advertised”
“These Keto Test Strips work rather well”
“very accurate”
“Simple to use when following a Keto diet”
“Overall, simple, cheap and useful for tracking progress without much hassle”
“These urine test strips work”
“Very useful when one is trying to stay in ketosis when working on metabolic flexibility. such as when following Dr. Courtney Hunt”
What buyers complain about
“All strips turn gray”
“Doesnt work”
“I'll spend a bit more money in future”
“The instructions are a little hard to understand”
“Discoloured and doesnt work, no response from seller”
“Genuinely dont work or awful accuracy”
“used another brand so these are not accurate”
“7+ days nothing”
“Poor quality control”
“They oxidise very quickly”
Top return reasons
Common questions
- Is keto strips profitable to sell on Amazon United Kingdom?
- The niche generates £251K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the keto strips niche?
- 10 brands and 27 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in keto strips?
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for keto strips peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the keto strips niche?
- Listings span £5.14–£10.15; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 2,932 reviews — the moat a new listing must climb.