keto shake
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.04avg listing price — sweet spot $15–$100
Price range
Great£9.10–£38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good859.2avg incumbent reviews — the moat a new listing must climb
Market size
Good£475K£475K/yr · 314K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keto shake is a £475K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
keto shake market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £331K–£441K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 74%
- Out of stock
- 2.4%
- Avg brand age
- 59 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 87%
Open market
0%
- PhD57%
- Applied Nutrition41%
- Myprotein2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.3×
Top keto shake search terms
- applied nutrition protein powder89K/yr
- phd diet whey68K/yr
- phd protein powder40K/yr
- phd diet whey protein powder17K/yr
- phd16K/yr
- diet protein powders weight loss11K/yr
- applied nutrition diet protein powder7K/yr
- applied nutrition critical whey5K/yr
- phd whey protein powder5K/yr
- protein powder applied nutrition6K/yr
Top keto shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applied Nutrition Critical Whey Protein Powder - Vanilla Ice Cream
Applied Nutrition£38.384.4★359 rev
![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)
PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]
PhD£19.214.4★4,084 rev
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)
Applied Nutrition£9.254.3★460 rev
PhD Nutrition Diet Whey Lean Protein Powder Belgian Chocolate 1 Kg Bag Vegetarian
PhD£19.994.3★4,473 rev
PhD Nutrition Diet Whey High Protein Lean Matrix Belgian Chocolate Whey Protein Powder High Protein 80 Servings Per 2 kg Bag
PhD£33.844.4★2,340 rev
Newest
by launch date
PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Chocolate - 1kg
PhD£24.67740 rev
PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Chocolate - 500g
PhD£13.72740 rev
PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Vanilla - 500g
PhD£14.25740 rev
PhD Whey Protein Powder - High Protein Shake with Bacillus Coagulans - Supports Muscle Growth and Maintenance - Vanilla - 1kg
PhD£23.86740 rev
Bodyfuel Whey Protein Powder - 20g Protein for Muscle Recovery & Weight Management - Low-Calorie Keto-Friendly - (900g - 27 Servings) (White Chocolate Pistachio)
Applied Nutrition£14.21119 rev
Trending
90-day click momentum
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Chocolate Dessert)
Applied Nutrition£9.104.3★
Applied Nutrition Clear Hydrolysed Beef Protein Isolate Powder Fruit Juice Style Dairy Free Lactose Free Zero Sugar Low Fat 1.8kg - 60 Servings (Strawberry & Raspberry)
Applied Nutrition£32.034.5★
Applied Nutrition Critical Whey Protein Powder - Vanilla Ice Cream
Applied Nutrition£38.384.4★
Applied Nutrition Critical Whey Protein Powder 24g Protein per Serving High Protein Powder Protein Shake with BCAAs & Glutamine Muscle Growth & Recovery (2Kg - 61 Servings) (Chocolate)
Applied Nutrition£38.074.2★
PhD Nutrition Diet Plant Vegan Protein Powder Plant Based Strawberries and Cream High Plant Protein 40 Servings Per 1 kg Bag.
PhD£18.564.0★
What buyers say about keto shake
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Great protein powder”
“Reliable seller of a quality item”
“The vanilla flavour is pleasant”
“Fair price”
“Mixes easily”
“Mixes really well”
“not overly sweet”
“Creamy texture”
“Easy to use”
What buyers complain about
“Horrible taste”
“slightly weak flavour”
“The texture is weird and its generally unpleasant”
“very watery when made as per the instructions”
“Not as sweet as other brands”
“Worst protein Ive had”
“Not good quality”
“Too thick”
“Over priced”
“Why put in artificial sweeteners”
Common questions
- Is keto shake profitable to sell on Amazon United Kingdom?
- The niche generates £475K/yr across 35 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the keto shake niche?
- 3 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keto shake?
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.1%.
- When does demand for keto shake peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 6.3× the quietest.
- What does it cost to enter the keto shake niche?
- Listings span £9.10–£38.38; the average listing price is £22.04 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.