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Keto Shake

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Keto Shake is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£475K/yr314K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
54%top-5 click share · 3 brands · 46 sellers

Flapen Score

Keto Shake against its category

The dotted line is the Health & Personal Care average. Past it, Keto Shake is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Shake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Shake 314K times last year and spent an estimated £475K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
6.9%
Market size, estimated
£475Ka year
Peak month
March6.3× the quietest month
Top search term
applied nutrition protein powder89K searches a year

02 · Price

A sale here is worth £22.04.

Listings sell for £22.04 on average, from £9.10 to £38.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £22.04 that is £6K to £11K a year per listing.

Average price
£22.04inside the $15 to $100 sweet spot
Price range
£9.10–£38.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #40 within Diet & Nutrition. It carries 859 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
2.4%
Average rank
#40in Diet & Nutrition
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
859per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Keto Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 87%

Open market

0%

  • PhD57%
  • Applied Nutrition41%
  • Myprotein2%

Demand

Keto Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.3×

Search terms

Top Keto Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • applied nutrition protein powder89K/yr
  • phd diet whey68K/yr
  • phd protein powder40K/yr
  • phd diet whey protein powder17K/yr
  • phd16K/yr
  • diet protein powders weight loss11K/yr
  • applied nutrition diet protein powder7K/yr
  • applied nutrition critical whey5K/yr
  • phd whey protein powder5K/yr
  • protein powder applied nutrition6K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Shake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.18

Horrible taste

Taste nothing like chocolate

not as tasty

Flavor7%+0.28

slightly weak flavour

poor flavour

then tried again with milk - absolutely horrible flavour both times

Texture/Consistency-Overall5%−0.08

The texture is weird and its generally unpleasant

The texture is also a bit gritty

The texture is terrible as well

Dilute/Watery4%−0.06

very watery when made as per the instructions

it tastes watery

I often get told by people that this one is watery

Sweetness4%−0.04

Not as sweet as other brands

Sickly sweet

The added sweetener is unpleasant

Love

Taste-Overall27%−0.18

Amazing taste

it tastes delicious

Decent tasting

Nutritional Content17%+1.88

Great protein powder

Great protein boost

It is really good protein

Quality-Overall9%+1.33

Reliable seller of a quality item

Excellent product

good quality and prompton delivery

Flavor9%+0.28

The vanilla flavour is pleasant

Flavour is good

Hazelnut flavour

Value For Money4%

Fair price

Not expensive

Good value for money

FAQ

Common Keto Shake questions

Answered from the same tracked data.