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Kennel Cough Medicine for Dogs

Fail

Prices span $6.82–$15.44, mostly outside the sweet spot, so Kennel Cough Medicine for Dogs is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£58K/yr35K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
71%top-5 click share · 13 brands · 17 sellers

Flapen Score

Kennel Cough Medicine for Dogs against its category

The dotted line is the Health & Personal Care average. Past it, Kennel Cough Medicine for Dogs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kennel Cough Medicine for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kennel Cough Medicine for Dogs 35K times last year and spent an estimated £58K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
15.2%
Market size, estimated
£58Ka year
Peak month
November1.7× the quietest month
Top search term
kennel cough medicine for dogs16K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £6.82 to £15.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.98 that is £1K to £3K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£6.82–£15.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #144 within Over-the-Counter Medication. It carries 1,130 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
32.3%
Average rank
#144in Over-the-Counter Medication
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
13

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Kennel Cough Medicine for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

22%

  • WANFAER22%
  • zoxpm17%
  • Pets Purest12%
  • find back12%
  • Abodiuss8%
  • HomeoPet8%

Demand

Kennel Cough Medicine for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Kennel Cough Medicine for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kennel cough medicine for dogs16K/yr
  • dog cough medicine7K/yr
  • cough medicine for dogs6K/yr
  • kennel cough3K/yr
  • kennel cough treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Kennel Cough Medicine for Dogs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Smell”
0.1%of orders come back
“that's how overpowering the smell”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kennel Cough Medicine for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data