Is keloid scar treatment profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (42/100).

How competitive is the keloid scar treatment niche?

5 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in keloid scar treatment?

Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.4%.

When does demand for keloid scar treatment peak?

Demand peaks in Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the keloid scar treatment niche?

Listings span £7.33–£16.83; the average listing price is £11.00 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.

keloid scar treatment

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,107.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.00

avg listing price — sweet spot $15–$100

Market size

Okay£138K

£138K/yr · 98K searches

Price range

Bad£7.33–£16.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, keloid scar treatment is a £138K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

keloid scar treatment market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £88K–£110K; units × avg price
Conversion rate: 12.8%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.0%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

BASE LABORATORIES74%
NOVEHA13%
OKAQEE6%
FLUFFSHIP3%
Ninnyi3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.4×

Open Trend

Top keloid scar treatment search terms

piercing bump treatment35K/yr -11.2%10.9% conv.
keloid bump treatment20K/yr -0.9%9.4% conv.
piercing bump solution17K/yr -17.3%11.3% conv.
piercing bump9K/yr +20.6%9.4% conv.
nose piercing bump treatment3K/yr -36.9%10.0% conv.
piercing bump oil3K/yr -39.7%12.6% conv.
piercing keloid bump treatment2K/yr -46.3%10.8% conv.
keloid bump remover5K/yr -62.7%0.9% conv.
keloid piercing bump treatment6K/yr -83.7%10.6% conv.

All search terms

Top keloid scar treatment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Base Labs Piercing Bump Treatment/Aftercare for Scar Removal | Healing & Soothing | Keloid Shrinking Drops for Ear & Nose with Essential Oils | 15ml

BASE LABORATORIES£10.054.3★11,321 rev

NOVEHA Piercing Bump Solution for Keloid Reduction | Soothing Solution Tea Tree Oil Formula for Scars & Keloid Bump Removal | Safe & Natural Piercing Aftercare Skin Recovery for Face & Body | 20ml

NOVEHA£8.344.3★177 rev

BASE LABORATORIES Keloid Bump Gel - Natural Piercing Bump & Keloid Scar Gel - For all Piercing Scars Keloids & Bumps - 15ml

BASE LABORATORIES£10.864.2★353 rev

BASE LABORATORIES Piercing Keloid Bumps Duo | Piercing Bump Solution (.5oz) + Keloid Bump Gel (2oz) | Keloid Scar Kit for all Piercing Scars Keloids & Bumps

BASE LABORATORIES£16.834.3★1,014 rev

BASE LABORATORIES Piercing Aftercare Kit: Piercing Bump Solution Oil(15ml) + Piercing Aftercare Spray (4oz)

BASE LABORATORIES£16.574.6★3,965 rev

Newest

by launch date

Keloid Bump Removal Gel for Scars & Raised Skin - Advanced Scar Treatment Gel for Old & New Scars - Scar Removal Cream for Keloid & Hypertrophic Scars - Fast Absorbing Scar Repair Gel for Face & Body

OKAQEE£7.3314 rev

8mo ago

NOVEHA Piercing Bump Solution for Keloid Reduction | Soothing Solution Tea Tree Oil Formula for Scars & Keloid Bump Removal | Safe & Natural Piercing Aftercare Skin Recovery for Face & Body | 20ml

NOVEHA£8.34177 rev

9mo ago

Piercing Aftercare Duo Piercing Bump Care Solution & Skin Comfort Gel Daily Piercing Cleaner for Ear Nose Belly Button Care Gentle Pier/CING Maintenance Set

FLUFFSHIP£9.7110 rev

10mo ago

Ninnyi Piercing Bump Solution Care Kit 60ml Piercing Aftercare Solution 60ml and 10ml Piercing Repair Solution Gentle Cleaning of Pierced Ears

Ninnyi£8.366 rev

1y ago

BASE LABORATORIES Piercing Keloid Bumps Duo | Piercing Bump Solution (.5oz) + Keloid Bump Gel (2oz) | Keloid Scar Kit for all Piercing Scars Keloids & Bumps

BASE LABORATORIES£16.831,014 rev

1y ago

What buyers say about keloid scar treatment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“came across this with good reviews”

Efficiency11%

“Works well”

Smell10%

“has a non offensive scent”

Advertised Vs Actual Product5%

“Seems to be doing the job”

Ease Of Application5%

“Easy to apply”

Oily/Greasy4%

“I like that its like an oil so it stays in place rather than running down your face”

Ease Of Use4%

“Works quickly”

Coverage4%

“ensures full coverage”

Symptom Reduction4%

“This works so well reduced my bump from New piercing significantly in a short space of time”

Color4%

“bumps become lighter in colour so definitely works it magic”

What buyers complain about

Functionality-Overall39%

“Didnt work”

Allergies21%

“If you are struggling to get rid of irritation bumps”

Moist/Dry5%

“Seems to have dried it out”

Ease Of Use5%

“Lid was also very difficult to get off”

Skin Health3%

“caused more problems to my skin”

Symptom Reduction3%

“Didnt improve piercing bump at all”

Durability3%

“Does say that it can take months”

Thickness3%

“the surrounding cartilage became very thick -something I thought I was stuck with”

Pain Relief-Overall3%

“It got rif of my piercing bump within days”

Value For Money2%

“Not that good value for money”

Top return reasons

Functionality-Overall46%

Oily/Greasy8%

Advertised Vs Actual Product7%

Ease Of Use7%

Defective Material/Parts5%

Quality-Overall5%

Smell5%

Leak-Proof4%

Ingredients-Overall3%