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Keloid Scar Treatment

Fail

The top 5 brands take 100% of clicks, so Keloid Scar Treatment is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£138K/yr98K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
88%top-5 click share · 5 brands · 7 sellers

Flapen Score

Keloid Scar Treatment against its category

The dotted line is the Health & Personal Care average. Past it, Keloid Scar Treatment is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keloid Scar Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keloid Scar Treatment 98K times last year and spent an estimated £138K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
12.8%
Market size, estimated
£138Ka year
Peak month
August2.4× the quietest month
Top search term
piercing bump treatment35K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £7.33 to £16.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £11.00 that is £8K to £11K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£7.33–£16.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #57 within Over-the-Counter Medication. It carries 2,108 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#57in Over-the-Counter Medication
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,108per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Keloid Scar Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • BASE LABORATORIES74%
  • NOVEHA13%
  • OKAQEE6%
  • FLUFFSHIP3%
  • Ninnyi3%
  • Open — no brand owns it (0%)

Demand

Keloid Scar Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Keloid Scar Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piercing bump treatment35K/yr
  • keloid bump treatment20K/yr
  • piercing bump solution17K/yr
  • piercing bump9K/yr
  • nose piercing bump treatment3K/yr
  • piercing bump oil3K/yr
  • piercing keloid bump treatment2K/yr
  • keloid bump remover5K/yr
  • keloid piercing bump treatment6K/yr

Reviews and returns

What reviews say buyers love and hate about Keloid Scar Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall39%−0.41

Didnt work

Doesnt work for my nose bump, not happy

i had tried almost everything. salt spray, salt paste, tea tree oil, haemorrhoid cream etc., and nothing was working

Allergies21%+0.40

If you are struggling to get rid of irritation bumps

caused more problems to my skin

I started developing a bump as my glasses would catch my piercing and irritate it

Moist/Dry5%+0.27

Seems to have dried it out

Ease Of Use5%−0.02

Lid was also very difficult to get off

Skin Health3%−0.02

caused more problems to my skin

Love

Quality-Overall24%+1.72

came across this with good reviews

Great product

Very good, it definitely helps

Efficiency11%+0.71

Works well

Works so well

Really works

Smell10%−0.05

has a non offensive scent

Smells nice

Smells nice though

Advertised Vs Actual Product5%+0.25

Seems to be doing the job

It does what it says

Ease Of Application5%

Easy to apply

I apply it directly from the bottle, very convenient

it is easy to apply

Return

0.4% Return rate 7% Fixable by listing

Functionality-Overall46%▆▃██▄▁

Didnt work

Doesnt work for my nose bump, not happy

i had tried almost everything. salt spray, salt paste, tea tree oil, haemorrhoid cream etc., and nothing was working

Oily/Greasy8%██▁▁▄▁
Advertised Vs Actual Product7%▁▁▁▁▃█
Ease Of Use7%▂▂▁▁▁█

Lid was also very difficult to get off

Defective Material/Parts5%██▁▁▁▁

FAQ

Common Keloid Scar Treatment questions

Answered from the same tracked data.