K Tape
FailPrices span $3.15–$15.43, mostly outside the sweet spot, so K Tape is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £94K/yr133K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 15 sellers
Flapen Score
K Tape against its category
The dotted line is the Health & Personal Care average. Past it, K Tape is stronger. Inside it, weaker.
Market
The K Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for K Tape 133K times last year and spent an estimated £94K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £94Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- k tape73K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £3.15 to £15.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £3.15–£15.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #17 within Medical Supplies & Equipment. It carries 1,833 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #17in Medical Supplies & Equipment
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,833per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top K Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

KGO Kinesiology Tape Sports Elastic Tape for Muscle and Joint Support Kinesio Tape K Tape Physio Tape 5cm x 5m (Black 5cm x 5m (Box of 1))
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 326
- Age
- 1y ago

Meglio Kinesiology Tape 5m Uncut Roll Blue Waterproof Muscle Support
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 3,568
- Age
- 9y ago

Kinesiology Tape Precut (3 Rolls 60 Strips) Waterproof Sports Tape for Athletes Physio Elastic Tape Pain Relief Adhesive for Muscles Shin Splints Ankle Knee & Shoulder 5m(Mix Color)
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 620
- Age
- 3y ago

Ceeport Kinesiology Tape (5cm x 5m 3 Roll) Elastic Muscle Sports Tape for Joint and Body Muscle Support Shoulder Ankle Elbow Wrist Shin Splints and Knee Muscle Pain Relief (Black+Pink+Blue)
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 962
- Age
- 2y ago
Trending
90-day click momentum
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago

ATETEO Kinesiology Sports 5m x (2.5/3.8/5/7.5) cm Roll of Elastic Muscle Support Tape for Exercise F-White S: 5mX2.5cm
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 2,296
- Age
- 3y ago

TIGERTAPES K Tape - Blue Kinesiology Tape (5cm x 5m) | Uncut Muscle Tape for Running Sports & Injury Recovery | Waterproof Hypoallergenic & Elastic Athletic Tape for Training & Rehab
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 705
- Age
- 15y ago

Meglio Kinesiology Tape 5m Uncut Roll Beige Waterproof Muscle Support
- Price
- £6.10
- Rating
- 4.4/5
- Reviews
- 3,568
- Age
- 9y ago

Kinesiology Tape Rock Tape Physio Tape 5m roll Elastic Therapeutic Sports Tape for Shoulder Ankle Elbow Wrist Knee Support Waterproof Physiotherapy Body Tape for Muscle Pain by SOONGO (Blue)
- Price
- £5.90
- Rating
- 4.1/5
- Reviews
- 2,739
- Age
- 8y ago
Newest
by launch date
ZAMLIC Kinesiology Tape 5m Roll Sports & Athletic Tape for Gym Knee Pain Relief Muscle Support & Injury Recovery Water Resistant Physio Tape for Knee Shoulder Ankle & Wrist
- Price
- £7.07
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 10mo ago

Rugistic Kinesiology Tape Pack of 3 | 5cm x 5m Sports Tape for Muscle & Joint Support | Latex-Free Adhesive Breathable Cotton Elastic Physio Tape for Athletes Gym & Sports Use
- Price
- £7.99
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m 3 Rolls Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping for Knee Pain Shoulder Joint Support & Blisters
- Price
- £15.43
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Pink - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago

SPORTTAPE Kinesiology Tape 5cm x 5m Black - Waterproof & Hypoallergenic Kinetic Physio Tape for Muscle Injury Recovery Sports Strapping Knee Pain Joint Support & Blisters - Single Uncut Roll
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 2,844
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- SPORTTAPE40%
- KGO18%
- Meglio10%
- ANAMPION7%
- SOONGO7%
- Ceeport6%
- Open — no brand owns it (4 brands, 12%)
Demand
K Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top K Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- k tape73K/yr
- k tape kinesiology tape42K/yr
- k tape sport tape9K/yr
- k tape for knees4K/yr
- k-tape5K/yr
Reviews and returns
What reviews say buyers love and hate about K Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't stick
Not very sticky
Not adhesive enough
Allergic reaction
itchy red rash
Gave me a rash
Cheap for a reason
Not as good as cheaper brands
Poor quality
It comes off within 10 min
doesn't stay on for more than 2 days
doesn't last quite as long as the more expensive options
caused severe blistering on my back
Very poor when I had so much hope this was going to help without endless painkillers etc
Painful removal
Love
good adhesion
Adhesion is strong
Sticks Well
Good quality arrived quickly
Looks fair quality
Excellent product
Great value
Excellent value for money
Good value
Accurate description
Does the job
Just what we needed
This is ideal for my knee problem
Really helps my knee
very effective pain relief for OA knees
Return
0.2% Return rate 24% Fixable by listing
Doesn't stick
Not very sticky
Not adhesive enough
Cheap for a reason
Not as good as cheaper brands
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common K Tape questions
Answered from the same tracked data.









