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K Tape

Fail

Prices span $3.15–$15.43, mostly outside the sweet spot, so K Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£94K/yr133K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
66%top-5 click share · 10 brands · 15 sellers

Flapen Score

K Tape against its category

The dotted line is the Health & Personal Care average. Past it, K Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The K Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for K Tape 133K times last year and spent an estimated £94K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
9.6%
Market size, estimated
£94Ka year
Peak month
March1.6× the quietest month
Top search term
k tape73K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £3.15 to £15.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£3.15–£15.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #17 within Medical Supplies & Equipment. It carries 1,833 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#17in Medical Supplies & Equipment
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,833per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top K Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • SPORTTAPE40%
  • KGO18%
  • Meglio10%
  • ANAMPION7%
  • SOONGO7%
  • Ceeport6%
  • Open — no brand owns it (4 brands, 12%)

Demand

K Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top K Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • k tape73K/yr
  • k tape kinesiology tape42K/yr
  • k tape sport tape9K/yr
  • k tape for knees4K/yr
  • k-tape5K/yr

Reviews and returns

What reviews say buyers love and hate about K Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%+0.30

Doesn't stick

Not very sticky

Not adhesive enough

Allergies21%−0.27

Allergic reaction

itchy red rash

Gave me a rash

Quality-Overall7%+1.05

Cheap for a reason

Not as good as cheaper brands

Poor quality

Durability5%−0.05

It comes off within 10 min

doesn't stay on for more than 2 days

doesn't last quite as long as the more expensive options

Pain Relief-Overall4%−0.05

caused severe blistering on my back

Very poor when I had so much hope this was going to help without endless painkillers etc

Painful removal

Love

Adhesion/Stickiness24%+0.30

good adhesion

Adhesion is strong

Sticks Well

Quality-Overall17%+1.05

Good quality arrived quickly

Looks fair quality

Excellent product

Value For Money11%+0.94

Great value

Excellent value for money

Good value

Advertised Vs Actual Product7%+0.57

Accurate description

Does the job

Just what we needed

Joint Pain5%+0.45

This is ideal for my knee problem

Really helps my knee

very effective pain relief for OA knees

Return

0.2% Return rate 24% Fixable by listing

Adhesion/Stickiness31%▄▅▅█▆▄

Doesn't stick

Not very sticky

Not adhesive enough

Quality-Overall8%▁▃▄▅▂█

Cheap for a reason

Not as good as cheaper brands

Poor quality

Functionality-Overall8%▁▃▄▁▃█
Joint Pain7%▁█▁▄▆▅
Advertised Vs Actual Product7%█▁▄▁▂▁

FAQ

Common K Tape questions

Answered from the same tracked data.