Jo Malone Candle
Jo Malone Candle shows low returns (0.7%), but soft demand (-33.4% this quarter) keeps it on the watch list.
Flapen Score
Is Jo Malone Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Jo Malone Candle is a £149K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Jo Malone Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -33.4% over the last 90 days and 2.5% of searches end in a purchase.
£149K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Jo Malone Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lime Basil & Mandarin Travel Scented Candle
- Price
- £34.95
- Rating
- 3.6/5
- Reviews
- 66
- Age
- 8y ago
Jo Malone English Pear & Freesia Candle Home Scented Candle 200 g
- Price
- £52.80
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9y ago
Jo Malone Lime Basil & Mandarin Home Scented Candle Work Shirt
- Price
- £49.68
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 12y ago
RITUALS Scented Candle from The Ritual of Ayurveda with Indian Rose and Sweet Almond Oil Up to 50 Hours of Burn Time 290g
- Price
- £24.65
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Jo Malone Inspired Wax Melts| Strong Scented| 20 Pack| Luxury Gift Set Wax Melts| Over 96 Hrs Burn Time Per Box| Pet Friendly| Eco Friendly| Hand Poured in Staffordshire UK (Jo Malone Mix)
- Price
- £9.17
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 3y ago
Trending
90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago
Chesapeake Bay Scented Candle | Serenity + Calm (Lavender Thyme) Medium Tumbler Aromatherapy Candle | Burn Time: Up to 57 Hours | Mind & Body Collection | Gifts for Women
- Price
- £7.89
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 4y ago
Jo Malone English Pear & Freesia Candle Home Scented Candle 200 g
- Price
- £52.80
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9y ago
RITUALS Scented Candle from The Ritual of Karma with Lotus Flower and White Tea Up to 50 Hours of Burn Time 290g
- Price
- £24.21
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch dateNEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago
RITUALS Scented Candle from The Ritual of Ayurveda with Indian Rose and Sweet Almond Oil Up to 50 Hours of Burn Time 290g
- Price
- £24.65
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
RITUALS Scented Candle from The Ritual of Karma with Lotus Flower and White Tea Up to 50 Hours of Burn Time 290g
- Price
- £24.21
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
RITUALS Scented Candle from The Ritual of Jing with Lotus Flower and Jujube Up to 50 Hours of Burn Time 290g
- Price
- £24.58
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Scented Candles Gift for Women Men Sleep Candles Gift for Anxiety Relief & Promotes Sleep Natural Soy Wax Aromatherapy Candle Ideal Gifts for Teacher Birthday Anniversary Bath Relaxation
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
90
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
19%
- Jo Malone37%
- RITUALS20%
- Scentered Serenity8%
- Neom7%
- Valentte5%
- TRINIDa5%
Jo Malone Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 12.0×
Top Jo Malone Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jo malone candle99K/yr
- rituals candle39K/yr
- jo malone candles18K/yr
- jo malone candles sale15K/yr
- calming candle6K/yr
- relax candle6K/yr
- rituals candles9K/yr
- ritual candles5K/yr
- essential oil candle5K/yr
- relaxing candles4K/yr
What reviews say buyers love and hate about Jo Malone Candle
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“The scent is beautiful and long lasting”
“Great gift idea”
“Good price”
“Excellent product”
“Lovely candle very happy”
What buyers complain about
92% of reviews“if you dont like a strong fragrance”
“It was much smaller than the spec given”
“feel expensive”
“Not very strong”
“Has totally ruined a gift that needs sending now”
Jo Malone Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jo Malone Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
