Jo Malone Candle

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-33.4%

Conversion, latest week

2.5%

Market size, estimated

£149Ka year

Peak month

December12.0× the quietest month

Top search term

jo malone candle99K searches a year

Listings sell for £26.09 on average, from £7.56 to £123.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.09 that is £0 to £3K a year per listing.

Average price

£26.09inside the $15 to $100 sweet spot

Price range

£7.56–£123.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #266 within Alternative Medicine. It carries 870 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

69%

Out of stock, average day

10.4%

Average rank

#266in Alternative Medicine

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

870per listing

Listings tracked

42

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months