Jo Malone Candle
MaybeReturns run at only 0.7% of orders. But demand is soft, at -33.4% this quarter, so Jo Malone Candle is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £149K/yr224K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 90 sellers
Flapen Score
Jo Malone Candle against its category
The dotted line is the Health & Personal Care average. Past it, Jo Malone Candle is stronger. Inside it, weaker.
Market
The Jo Malone Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jo Malone Candle 224K times last year and spent an estimated £149K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £149Ka year
- Peak month
- December12.0× the quietest month
- Top search term
- jo malone candle99K searches a year
02 · Price
A sale here is worth £26.09.
Listings sell for £26.09 on average, from £7.56 to £123.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £26.09 that is £0 to £3K a year per listing.
- Average price
- £26.09inside the $15 to $100 sweet spot
- Price range
- £7.56–£123.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #266 within Alternative Medicine. It carries 870 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 69%
- Out of stock, average day
- 10.4%
- Average rank
- #266in Alternative Medicine
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 870per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Jo Malone Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lime Basil & Mandarin Travel Scented Candle
- Price
- £34.95
- Rating
- 3.6/5
- Reviews
- 66
- Age
- 8y ago

Jo Malone English Pear & Freesia Candle Home Scented Candle 200 g
- Price
- £52.80
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9y ago

Jo Malone Lime Basil & Mandarin Home Scented Candle Work Shirt
- Price
- £49.68
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 12y ago

RITUALS Scented Candle from The Ritual of Ayurveda with Indian Rose and Sweet Almond Oil Up to 50 Hours of Burn Time 290g
- Price
- £24.65
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

Jo Malone Inspired Wax Melts| Strong Scented| 20 Pack| Luxury Gift Set Wax Melts| Over 96 Hrs Burn Time Per Box| Pet Friendly| Eco Friendly| Hand Poured in Staffordshire UK (Jo Malone Mix)
- Price
- £9.17
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 3y ago
Trending
90-day click momentum
Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte
- Price
- £29.16
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago

NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago

Chesapeake Bay Scented Candle | Serenity + Calm (Lavender Thyme) Medium Tumbler Aromatherapy Candle | Burn Time: Up to 57 Hours | Mind & Body Collection | Gifts for Women
- Price
- £7.89
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 4y ago

Jo Malone English Pear & Freesia Candle Home Scented Candle 200 g
- Price
- £52.80
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9y ago

RITUALS Scented Candle from The Ritual of Karma with Lotus Flower and White Tea Up to 50 Hours of Burn Time 290g
- Price
- £24.21
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch date
NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free
- Price
- £14.91
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 7mo ago

RITUALS Scented Candle from The Ritual of Ayurveda with Indian Rose and Sweet Almond Oil Up to 50 Hours of Burn Time 290g
- Price
- £24.65
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

RITUALS Scented Candle from The Ritual of Karma with Lotus Flower and White Tea Up to 50 Hours of Burn Time 290g
- Price
- £24.21
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

RITUALS Scented Candle from The Ritual of Jing with Lotus Flower and Jujube Up to 50 Hours of Burn Time 290g
- Price
- £24.58
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

Scented Candles Gift for Women Men Sleep Candles Gift for Anxiety Relief & Promotes Sleep Natural Soy Wax Aromatherapy Candle Ideal Gifts for Teacher Birthday Anniversary Bath Relaxation
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
90
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
19%
- Jo Malone37%
- RITUALS20%
- Scentered Serenity8%
- Neom7%
- Valentte5%
- TRINIDa5%
Demand
Jo Malone Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.0×
Search terms
Top Jo Malone Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jo malone candle99K/yr
- rituals candle39K/yr
- jo malone candles18K/yr
- jo malone candles sale15K/yr
- calming candle6K/yr
- relax candle6K/yr
- rituals candles9K/yr
- ritual candles5K/yr
- essential oil candle5K/yr
- relaxing candles4K/yr
Reviews and returns
What reviews say buyers love and hate about Jo Malone Candle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
if you dont like a strong fragrance
Low fragrance output
No scent
It was much smaller than the spec given
Tiny bottle
Small votive candles
feel expensive
A waste of money
Overpriced
Not very strong
this product was weak
not very strong
Has totally ruined a gift that needs sending now
Very disappointing as I'd bought it for a gift
Love
The scent is beautiful and long lasting
Subtle and long lasting fragrance
Amazing fragrance
Great gift idea
Great gift
Lovely for a gift
Good price
Great value for money
Great value
Excellent product
Good quality
Very pleased with the quality and performance
Lovely candle very happy
Gorgeous candle
Great candles
Return
0.7% Return rate 40% Fixable by listing
if you dont like a strong fragrance
Low fragrance output
No scent
It was much smaller than the spec given
Tiny bottle
Small votive candles
Has totally ruined a gift that needs sending now
Very disappointing as I'd bought it for a gift
feel expensive
A waste of money
Overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jo Malone Candle questions
Answered from the same tracked data.









