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Jellyfish Diffuser

Fail

Shoppers spend only $10K a year here, so Jellyfish Diffuser is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£10K/yr29K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
64%top-5 click share · 14 brands · 17 sellers

Flapen Score

Jellyfish Diffuser against its category

The dotted line is the Health & Personal Care average. Past it, Jellyfish Diffuser is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellyfish Diffuser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jellyfish Diffuser 29K times last year and spent an estimated £10K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Top search term
jellyfish diffuser22K searches a year

02 · Price

A sale here is worth £24.39.

Listings sell for £24.39 on average, from £15.78 to £28.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £24.39 that is £0 to £2K a year per listing.

Average price
£24.39inside the $15 to $100 sweet spot
Price range
£15.78–£28.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #896 within Alternative Medicine. It carries 46 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
34.9%
Average rank
#896in Alternative Medicine
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Jellyfish Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£989£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 flat

Sellers

17

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

25%

  • Bindokun33%
  • Holwim13%
  • Mineup10%
  • Neulriscn9%
  • MARZIUS6%
  • SGZIOO6%

Demand

Jellyfish Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 11.7× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Jellyfish Diffuser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.41

Broken after less than 3 months

Broke within a week

Very disappointing durability

Quality-Overall23%−0.01

Low Production Quality

The overall experience has been a bit of a mixed bag

poor quality

Material Quality11%−0.14

Poor materials will let you down eventually

Leak-Proof7%

Started to leak

Worrying, especially given that the break is a leak and this combines fluids and electronics, dangerous combination

Diffuse Mechanism6%+0.34

Worst diffuser ive had

Love

Quality-Overall28%−0.01

Very well made

a good quality

Great product

Noise Level15%+1.00

Good defusser very quiet works well looks good

Its quiet enough to run in the bedroom without being distracting, and adding a few drops of essential oil makes the whole space feel cosy and relaxing

quiet

Ease Of Use11%+0.59

easy to use

Great to start

Its practical,

Diffuse Mechanism9%+0.34

gently dispersing fragrance without being overpowering

it functions well as a simple essential oil diffuser

much more fun than a standard one for a 12 year old girl who wants a room diffuser

Value For Money7%+0.45

Affordable

Great value for money

Return

2.8% Return rate 13% Fixable by listing

Functionality-Overall28%██▄▃▄▅
Defective Material/Parts13%█▁▅▁▆▂
Paint Quality10%▂▄▂▁█▃
Size-Overall6%▁▁▁█▁▄

Smaller Than Anticipated: The device is fairly small

Advertised Vs Actual Product6%▄█▁▆▁▁

FAQ

Common Jellyfish Diffuser questions

Answered from the same tracked data.