Isolate Protein Powder
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Isolate Protein Powder is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £320K/yr305K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 51 sellers
Flapen Score
Isolate Protein Powder against its category
The dotted line is the Health & Personal Care average. Past it, Isolate Protein Powder is stronger. Inside it, weaker.
Market
The Isolate Protein Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Isolate Protein Powder 305K times last year and spent an estimated £320K. The top 5 brands take 93% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £320Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- isolate protein powder84K searches a year
02 · Price
A sale here is worth £39.40.
Listings sell for £39.40 on average, from £12.10 to £75.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £39.40 that is £4K to £10K a year per listing.
- Average price
- £39.40inside the $15 to $100 sweet spot
- Price range
- £12.10–£75.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #35 within Diet & Nutrition. It carries 1,470 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #35in Diet & Nutrition
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,470per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Isolate Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 2264g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £73.13
- Rating
- 4.2/5
- Reviews
- 1,376
- Age
- 4y ago

Optimum Nutrition ON Gold Standard 100% Isolate Pure Whey Protein Naturally Occurring BCAAs and Glutamine Pre and Post Workout Chocolate Flavour 31 Servings 930 g
- Price
- £32.59
- Rating
- 4.5/5
- Reviews
- 3,130
- Age
- 7y ago

Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 100 2264g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £72.96
- Rating
- 4.4/5
- Reviews
- 1,566
- Age
- 4y ago

Optimum Nutrition ON Gold Standard 100% Isolate Pure Whey Protein Naturally Occurring BCAAs and Glutamine Pre and Post Workout Vanilla Flavour 31 Servings 930 g
- Price
- £32.66
- Rating
- 4.6/5
- Reviews
- 2,710
- Age
- 7y ago

Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £37.53
- Rating
- 4.2/5
- Reviews
- 1,376
- Age
- 4y ago
Trending
90-day click momentum
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 2264g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £73.13
- Rating
- 4.2/5
- Reviews
- 1,376
- Age
- 4y ago

Dymatize ISO 100 Hydrolyzed Cookies & Cream 2264g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £75.29
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 4y ago

Dymatize ISO 100 Hydrolyzed Chocolate Peanut 932g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £35.84
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 4y ago

Bulk Pure Whey Isolate 90 Vanilla 500g
- Price
- £17.65
- Rating
- 4.3/5
- Reviews
- 1,296
- Age
- 11y ago

Dymatize ISO 100 Hydrolyzed Smooth Banana 932g - Whey Protein Hydrolysat + Isolat Powder
- Price
- £35.59
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 4y ago
Newest
by launch date
Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g
- Price
- £23.46
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Applied Nutrition ISO-XP Whey Protein Isolate Over 21g Protein Low Carb Low Fat BCAA-Rich Fast Absorption Soy-Free Halal-Certified (850g - 34 Servings) (Vanilla)
- Price
- £26.98
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

Dymatize Elite 100% Whey Chocolate Fudge 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs
- Price
- £49.91
- Rating
- 4.4/5
- Reviews
- 538
- Age
- 4y ago

Dymatize Elite 100% Whey Cookies & Cream 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs
- Price
- £50.47
- Rating
- 4.5/5
- Reviews
- 492
- Age
- 4y ago

Dymatize Elite 100% Whey Strawberry Blast 2170g - High Protein Low Sugar Powder + Whey Protein and BCAAs
- Price
- £49.09
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
51
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
4%
- Dymatize56%
- Optimum Nutrition23%
- Applied Nutrition6%
- BULK POWDERS4%
- Bulk4%
- DY Nutrition3%
- Open — no brand owns it (4 brands, 4%)
Demand
Isolate Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Isolate Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- isolate protein powder84K/yr
- dymatize iso10042K/yr
- protein isolate51K/yr
- isolate protein20K/yr
- dymatize whey protein28K/yr
- dymatize15K/yr
- iso 100 protein powder11K/yr
- isolate9K/yr
- iso100 protein powder8K/yr
- iso whey protein8K/yr
Reviews and returns
What reviews say buyers love and hate about Isolate Protein Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste horrible
not as tasty
Very strange taste
Over priced
Far too expensive
Not worth the price
Its sugary
Disgustingly sweet
Good thing is not sweet in the slightest
Exceedingly artificial flavour
Flavour is really bad
Worst vanilla flavour
Nutritional information incorrect
Worst protein Ive had
Need Protein
Love
no strange taste
Fantastic taste
great with smoothies
Really good protein
Excellent and great Protein powder
Its a good protein shake
Trusted brand with consistent quality
Excellent product
Mostly reliable
Love the vanilla flavour
flavor is nice
Very smooth and real vanilla taste
Mixes well and is smooth enough
Nice taste and mixes well
blends super well
Return
0.1% Return rate 19% Fixable by listing
Taste horrible
not as tasty
Very strange taste
Exceedingly artificial flavour
Flavour is really bad
Worst vanilla flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Isolate Protein Powder questions
Answered from the same tracked data.









