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Isolate Protein Powder

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Isolate Protein Powder is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£320K/yr305K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
43%top-5 click share · 10 brands · 51 sellers

Flapen Score

Isolate Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Isolate Protein Powder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isolate Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Isolate Protein Powder 305K times last year and spent an estimated £320K. The top 5 brands take 93% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
2.7%
Market size, estimated
£320Ka year
Peak month
May1.7× the quietest month
Top search term
isolate protein powder84K searches a year

02 · Price

A sale here is worth £39.40.

Listings sell for £39.40 on average, from £12.10 to £75.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £39.40 that is £4K to £10K a year per listing.

Average price
£39.40inside the $15 to $100 sweet spot
Price range
£12.10–£75.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #35 within Diet & Nutrition. It carries 1,470 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#35in Diet & Nutrition
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,470per listing
Listings tracked
43

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Isolate Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

4%

  • Dymatize56%
  • Optimum Nutrition23%
  • Applied Nutrition6%
  • BULK POWDERS4%
  • Bulk4%
  • DY Nutrition3%
  • Open — no brand owns it (4 brands, 4%)

Demand

Isolate Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Isolate Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isolate protein powder84K/yr
  • dymatize iso10042K/yr
  • protein isolate51K/yr
  • isolate protein20K/yr
  • dymatize whey protein28K/yr
  • dymatize15K/yr
  • iso 100 protein powder11K/yr
  • isolate9K/yr
  • iso100 protein powder8K/yr
  • iso whey protein8K/yr

Reviews and returns

What reviews say buyers love and hate about Isolate Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%

Taste horrible

not as tasty

Very strange taste

Value For Money8%−0.02

Over priced

Far too expensive

Not worth the price

Sweetness7%−0.06

Its sugary

Disgustingly sweet

Good thing is not sweet in the slightest

Flavor7%

Exceedingly artificial flavour

Flavour is really bad

Worst vanilla flavour

Nutritional Content6%+1.85

Nutritional information incorrect

Worst protein Ive had

Need Protein

Love

Taste-Overall22%

no strange taste

Fantastic taste

great with smoothies

Nutritional Content19%+1.85

Really good protein

Excellent and great Protein powder

Its a good protein shake

Quality-Overall11%+1.32

Trusted brand with consistent quality

Excellent product

Mostly reliable

Flavor7%

Love the vanilla flavour

flavor is nice

Very smooth and real vanilla taste

Blend/Ratio5%+0.39

Mixes well and is smooth enough

Nice taste and mixes well

blends super well

Return

0.1% Return rate 19% Fixable by listing

Taste-Overall25%▁█▁▁▁▁

Taste horrible

not as tasty

Very strange taste

Ingredients-Overall13%▁▁▃▁█▁
Flavor13%▁▂▁█▁▁

Exceedingly artificial flavour

Flavour is really bad

Worst vanilla flavour

Advertised Vs Actual Product13%▁▁▁▁▁█
Leak-Proof6%

FAQ

Common Isolate Protein Powder questions

Answered from the same tracked data.