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Iron Tablets

Fail

The top 5 brands take 100% of clicks, so Iron Tablets is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£1.3M/yr1.5M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
93%top-5 click share · 5 brands · 39 sellers

Flapen Score

Iron Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Iron Tablets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Tablets 1.5M times last year and spent an estimated £1.3M. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
14.0%
Market size, estimated
£1.3Ma year
Peak month
March1.3× the quietest month
Top search term
iron tablets631K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £2.65 to £8.16. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 30,000 to 40,000 of them. At £5.88 that is £176K to £235K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£2.65–£8.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
30,000–40,000
Revenue per listing a year
£176K–£235K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Minerals. It carries 6,361 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Minerals
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,361per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Iron Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£189K£377K£566K£755K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Nutrition Geeks56%
  • WeightWorld15%
  • Feroglobin12%
  • Vitabiotics Ultra11%
  • NEW LEAF PRODUCTS7%

Demand

Iron Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Iron Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron tablets631K/yr
  • iron supplements357K/yr
  • ferrous sulphate 200mg iron tablets64K/yr
  • iron supplements for women63K/yr
  • ferrous fumarate 210mg tablets58K/yr
  • iron supplement45K/yr
  • iron tablets high strength47K/yr
  • iron tablets women29K/yr
  • ferrous fumarate29K/yr
  • ferritin supplements22K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron17%−0.04

If youre struggling with ferritin levels this is not the one to take not enough iron in these to bring it up sufficiently

These are not as good as other Iron supplements I've tried

had low iron

Dosage10%−0.11

Not accurate dosage

Impossible to read Doseage and Guidelines

The dosage is falsely advertised

Taste-Overall6%

Not very tasty

Tastes funny

There is also very little after taste

Regulates Digestion4%−0.02

digestive system really suffered

Due to my diverticulitis I've only taken a week's worth as they cause me too much gut wind and constipation

I then had constipation all weekend

Acid Regulator/Stomach Ache Relief4%−0.02

Upset stomach

Not good for my stomach

Gave me an instant bad stomach

Love

Quality-Overall16%+1.11

Quality item, clear instructions and easy to swallow

Overall, a great quality supplement that Id happily purchase again

Excellent Product

Iron16%−0.04

Amazing iron supplement

Amazing iron tablets

Good for iron replacement

Value For Money13%+1.08

Value for Money

Good value for money

GOOD VALUE

Ease Of Chewing/Swallowing8%+0.50

Easy to swallow

Nice small tablets to swallow

Not hard to swallow

Energy Level5%+0.65

Improves energy

Gives me energy

Boost energy

Return

0.0% Return rate 0% Fixable by listing

Iron100%▁▁▁█▁▁

If youre struggling with ferritin levels this is not the one to take not enough iron in these to bring it up sufficiently

These are not as good as other Iron supplements I've tried

had low iron

FAQ

Common Iron Tablets questions

Answered from the same tracked data.