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Iron Supplements for Kids

Fail

Prices span $4.70–$13.03, mostly outside the sweet spot, so Iron Supplements for Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£110K/yr112K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
77%top-5 click share · 11 brands · 31 sellers

Flapen Score

Iron Supplements for Kids against its category

The dotted line is the Health & Personal Care average. Past it, Iron Supplements for Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Supplements for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Supplements for Kids 112K times last year and spent an estimated £110K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
12.5%
Market size, estimated
£110Ka year
Peak month
January1.6× the quietest month
Top search term
iron supplements for kids25K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £4.70 to £13.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.79 that is £6K to £8K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£4.70–£13.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Minerals. It carries 603 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#33in Minerals
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Iron Supplements for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • novomins36%
  • maxmedix17%
  • Bioglan9%
  • Natures Aid9%
  • Carlyle6%
  • CHEWY VITES6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Iron Supplements for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Iron Supplements for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron supplements for kids25K/yr
  • kids iron gummies20K/yr
  • iron gummies for kids18K/yr
  • iron for kids14K/yr
  • kids iron supplement11K/yr
  • kids iron8K/yr
  • iron tablets for kids6K/yr
  • iron kids5K/yr
  • iron vitamins for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Supplements for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.24

Weird aftertaste

Taste awful

Repulsive taste

Iron11%+2.48

Not enough iron

Only a small hint of iron flavour too them

Its hard to find multivitamins for children with added iron

Flavor5%+0.17

These drops are disgusting

my son doesnt like the flavour

Powdery and flavour like a parma violet

Value For Money4%+0.18

Not cheap

a bit pricey

Waste of money

Vitamin4%

I am dead chuffed with the extra vitamins included

I was desperate to get some vitamins in him

A vitamin for kids and taste disgusting, make no sence, i was telling my son stop exaggerating until i tasted it, went straight to the bin

Love

Iron24%+2.48

Good iron supplement

Good little supplement to support iron intake

Good tasting iron gummies

Taste-Overall16%−0.24

No complaints from the consumer in taste

Amazing taste

tastes like gummy bears

Value For Money9%+0.18

Fairly priced

its good value for money

Good value

Quality-Overall8%+0.41

Excellent Product

The build quality of the dropper is sturdy and the appearance of the liquid is bright and clear

looks much better overall

Vitamin7%

Easy way to get vitamins into my 10yo

Very good vitamins

Finally a supplement my child loves

FAQ

Common Iron Supplements for Kids questions

Answered from the same tracked data.