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Iron Supplements

Fail

The top 5 products take 89% of clicks, so Iron Supplements is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£751K/yr679K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
89%top-5 click share · 8 brands · 45 sellers

Flapen Score

Iron Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Iron Supplements is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Supplements 679K times last year and spent an estimated £751K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £751K a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
13.2%
Market size, estimated
£751Ka year
Peak month
February1.3× the quietest month
Top search term
iron supplements357K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £2.65 to £20.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £8.41 that is £105K to £126K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£2.65–£20.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
12,500–15,000
Revenue per listing a year
£105K–£126K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Minerals. It carries 6,623 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Minerals
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,623per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Iron Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£75K£150K£225K£300K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

4%

  • Nutrition Geeks47%
  • WeightWorld19%
  • Feroglobin14%
  • Vitabiotics Ultra8%
  • NEW LEAF PRODUCTS4%
  • Solgar3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Iron Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Iron Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron supplements357K/yr
  • iron supplements for women63K/yr
  • iron supplement45K/yr
  • iron tablets high strength47K/yr
  • iron tablets women29K/yr
  • ferritin supplements22K/yr
  • ferritin21K/yr
  • high strength iron tablets18K/yr
  • iron vitamins18K/yr
  • iron supplements for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron20%

had low iron

Seems like my iron levels. v low

These are not as good as other Iron supplements I've tried

Taste-Overall8%−0.03

Not very tasty

Tastes funny

Horrible taste

Acid Regulator/Stomach Ache Relief6%−0.04

Upset stomach

Gave me an instant bad stomach

Not good for my stomach

Dosage6%−0.07

Not accurate dosage

The dosage is falsely advertised

Impossible to read Doseage and Guidelines

Regulates Digestion5%−0.03

digestive system really suffered

I then had constipation all weekend

Terrible stomach cramps after only 2 days

Love

Iron19%

Effective iron supplement

Amazing iron supplement

Amazing iron tablets

Quality-Overall14%+1.29

Quality item, clear instructions and easy to swallow

Overall, a great quality supplement that Id happily purchase again

Excellent Product

Value For Money11%+0.77

Reasonably priced

Good value for money

GOOD VALUE

Ease Of Chewing/Swallowing6%+0.43

Not hard to swallow

Easy to swallow

Nice small tablets to swallow

Energy Level5%+0.69

Improves energy

Gives me energy

Boost energy

Return

0.0% Return rate 0% Fixable by listing

Iron100%█▁▁█▁▁

had low iron

Seems like my iron levels. v low

These are not as good as other Iron supplements I've tried

FAQ

Common Iron Supplements questions

Answered from the same tracked data.