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Iron Fish

Fail

The top 5 products take 90% of clicks, so Iron Fish is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£67K/yr91K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
90%top-5 click share · 7 brands · 9 sellers

Flapen Score

Iron Fish against its category

The dotted line is the Health & Personal Care average. Past it, Iron Fish is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Fish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Fish 91K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
4.7%
Market size, estimated
£67Ka year
Peak month
October1.6× the quietest month
Top search term
iron fish55K searches a year

02 · Price

A sale here is worth £15.58.

Listings sell for £15.58 on average, from £4.87 to £41.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.58 that is £4K to £8K a year per listing.

Average price
£15.58inside the $15 to $100 sweet spot
Price range
£4.87–£41.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #373 within Minerals. It carries 956 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#373in Minerals
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Iron Fish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Lucky Iron Fish52%
  • Cumnvulnt17%
  • YANAJIAJIA12%
  • louuuou7%
  • Jekasy6%
  • RUILILANG4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Iron Fish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Iron Fish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron fish55K/yr
  • iron fish for iron deficiency18K/yr
  • lucky iron fish11K/yr
  • iron fish for cooking6K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Fish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes23%−0.30

Rusts easily

rusted immediately

Rusted

Taste-Overall11%+0.59

I really couldnt taste anything different after using the bird, as I feared there may be a metallic taste

Didnt notice any change in taste which I was slightly worried about

part from that didnt make any difference taste wise so thats good

Ease Of Use9%+0.76

i disagree that its 'effortless'

Not an easy option

Color9%−0.22

one side has taken on really bizarre colours. see photo

Ease Of Cleaning6%

Quite hard to clean

Bit messy

Good hard to clean

Love

Ease Of Use28%+0.76

Easy to use

These iron fishes are easy for me to use

string and clips are easy enough to buy if you need more

Value For Money16%−0.01

worth it

Good value for money

Good value

Iron11%+0.95

A great cost effective way to get iron

easy iron

Great source of iron

Ease Of Cleaning6%

Easy to clean

I find them easy to clean too

They clean easily

Quality-Overall4%+0.40

No complaints

Great quality

The quality is very good in my opinion because they are strong, sturdy and durable

Return

0.6% Return rate 33% Fixable by listing

Color33%█▁▁▁▁▁

one side has taken on really bizarre colours. see photo

Rusts/Corrodes33%▁▁█▁▁▁

Rusts easily

rusted immediately

Rusted

Product Condition33%▁▁█▁▁▁

FAQ

Common Iron Fish questions

Answered from the same tracked data.