Iron Fish
FailThe top 5 products take 90% of clicks, so Iron Fish is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £67K/yr91K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 9 sellers
Flapen Score
Iron Fish against its category
The dotted line is the Health & Personal Care average. Past it, Iron Fish is stronger. Inside it, weaker.
Market
The Iron Fish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron Fish 91K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £67Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- iron fish55K searches a year
02 · Price
A sale here is worth £15.58.
Listings sell for £15.58 on average, from £4.87 to £41.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.58 that is £4K to £8K a year per listing.
- Average price
- £15.58inside the $15 to $100 sweet spot
- Price range
- £4.87–£41.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #373 within Minerals. It carries 956 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #373in Minerals
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 956per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Iron Fish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lucky Iron Fish | The Original Iron Fish | Iron Supplement Alternative | 5-Year Reusable Supply | Cooking Tool to Reduce Deficiency | No Side Effects
- Price
- £41.40
- Rating
- 4.3/5
- Reviews
- 3,783
- Age
- 9y ago

Iron Fish for Deficiency Cast Iron Figurine Reduce the Risk of Anemia Perfect for Vegans Athletes Pregnant Women & Kids Gift Loved Ones
- Price
- £7.30
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

YANAJIAJIA 2 Pack Cast Iron Fish for Iron Deficiency Cooking Tool Reusable Fish Shaped Ingot Natural Mineral Helper for Soup Tea and Curry Water Enrichment
- Price
- £4.87
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

2 Pcs Iron Fish for Cooking Iron Fish for Iron Deficiency
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

Jekasy 3Pcs Iron Fish with Hooks & Dry Cloth Natural Iron Deficiency Supplement for Cooking Reusable Anemia Relief for Vegans Athletes Pregnant Women 5+ Years Use and Health Gift
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 9mo ago
Trending
90-day click momentum
YANAJIAJIA 2 Pack Cast Iron Fish for Iron Deficiency Cooking Tool Reusable Fish Shaped Ingot Natural Mineral Helper for Soup Tea and Curry Water Enrichment
- Price
- £4.87
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

Jekasy 3Pcs Iron Fish with Hooks & Dry Cloth Natural Iron Deficiency Supplement for Cooking Reusable Anemia Relief for Vegans Athletes Pregnant Women 5+ Years Use and Health Gift
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 9mo ago

2-Pack Reusable Iron Fish for Cooking Natural Iron Fish for Iron Deficiency Safe Iron Supplement Tool for Vegans Pregnant Women & Kids
- Price
- £5.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

RUILILANG 2 Pcs Iron Fish for Cooking Cast Iron Fish Figurine Reduce The Risk of Deficiency Suitable Home and Kitchen Decoration Safely Gift Loved Ones
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 7mo ago

The Original Lucky Iron Leaf . an Iron Supplement Alternative to Reduce Deficiency. NO Side Effects. Use Once Daily - 5 Year Supply Included.
- Price
- £41.56
- Rating
- 4.3/5
- Reviews
- 3,783
- Age
- 6y ago
Newest
by launch date
YANAJIAJIA 2 Pack Cast Iron Fish for Iron Deficiency Cooking Tool Reusable Fish Shaped Ingot Natural Mineral Helper for Soup Tea and Curry Water Enrichment
- Price
- £4.87
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

2-Pack Reusable Iron Fish for Cooking Natural Iron Fish for Iron Deficiency Safe Iron Supplement Tool for Vegans Pregnant Women & Kids
- Price
- £5.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

RUILILANG 2 Pcs Iron Fish for Cooking Cast Iron Fish Figurine Reduce The Risk of Deficiency Suitable Home and Kitchen Decoration Safely Gift Loved Ones
- Price
- £5.86
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 7mo ago

Jekasy 3Pcs Iron Fish with Hooks & Dry Cloth Natural Iron Deficiency Supplement for Cooking Reusable Anemia Relief for Vegans Athletes Pregnant Women 5+ Years Use and Health Gift
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 9mo ago

2 Pcs Iron Fish for Cooking Iron Fish for Iron Deficiency
- Price
- £6.99
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
3%
- Lucky Iron Fish52%
- Cumnvulnt17%
- YANAJIAJIA12%
- louuuou7%
- Jekasy6%
- RUILILANG4%
- Open — no brand owns it (1 brand, 3%)
Demand
Iron Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Iron Fish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron fish55K/yr
- iron fish for iron deficiency18K/yr
- lucky iron fish11K/yr
- iron fish for cooking6K/yr
Reviews and returns
What reviews say buyers love and hate about Iron Fish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rusts easily
rusted immediately
Rusted
I really couldnt taste anything different after using the bird, as I feared there may be a metallic taste
Didnt notice any change in taste which I was slightly worried about
part from that didnt make any difference taste wise so thats good
i disagree that its 'effortless'
Not an easy option
one side has taken on really bizarre colours. see photo
Quite hard to clean
Bit messy
Good hard to clean
Love
Easy to use
These iron fishes are easy for me to use
string and clips are easy enough to buy if you need more
worth it
Good value for money
Good value
A great cost effective way to get iron
easy iron
Great source of iron
Easy to clean
I find them easy to clean too
They clean easily
No complaints
Great quality
The quality is very good in my opinion because they are strong, sturdy and durable
Return
0.6% Return rate 33% Fixable by listing
one side has taken on really bizarre colours. see photo
Rusts easily
rusted immediately
Rusted
Keep looking
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Best Flapen score
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FAQ
Common Iron Fish questions
Answered from the same tracked data.









