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Iron Bisglycinate

Fail

Prices span $4.24–$16.81, mostly outside the sweet spot, so Iron Bisglycinate is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£81K/yr87K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
71%top-5 click share · 13 brands · 19 sellers

Flapen Score

Iron Bisglycinate against its category

The dotted line is the Health & Personal Care average. Past it, Iron Bisglycinate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Bisglycinate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Bisglycinate 87K times last year and spent an estimated £81K. The top 5 brands take 74% of clicks. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
10.1%
Market size, estimated
£81Ka year
Peak month
June3.3× the quietest month
Top search term
iron bisglycinate60K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £4.24 to £16.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.20 that is £5K to £7K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£4.24–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Minerals. It carries 3,411 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Minerals
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,411per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Iron Bisglycinate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

19

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

20%

  • WeightWorld25%
  • Incite Nutrition19%
  • Solgar11%
  • Nutrition Geeks10%
  • AAVALABS9%
  • THORNE5%

Demand

Iron Bisglycinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 3.3×

Search terms

Top Iron Bisglycinate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iron bisglycinate60K/yr
  • ferrous bisglycinate12K/yr
  • thorne iron bisglycinate11K/yr
  • chelated iron4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Bisglycinate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Iron”
<0.1%of orders come back, a rate Amazon rounds to zero
“these are very low in iron”
A buyer, on “Iron”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iron Bisglycinate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data