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Iron and Vitamin C Tablets

Fail

The top 5 brands take 100% of clicks, so Iron and Vitamin C Tablets is a Fail.

Flapen Score
31
31 / 100
Ranks 1,990 of 2,035 Health & Personal Care niches · −17 vs the category median of 48
Market size
£145K/yr166K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
96%top-5 click share · 3 brands · 68 sellers

Flapen Score

Iron and Vitamin C Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Iron and Vitamin C Tablets is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron and Vitamin C Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron and Vitamin C Tablets 166K times last year and spent an estimated £145K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
19.1%
Market size, estimated
£145Ka year
Peak month
February1.8× the quietest month
Top search term
feroglobin78K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £2.65 to £6.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £4.55 that is £23K to £27K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£2.65–£6.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
£23K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Minerals. It carries 5,414 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Minerals
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,414per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Iron and Vitamin C Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Feroglobin89%
  • Nutrition Geeks7%
  • Vitabiotics Ultra4%

Demand

Iron and Vitamin C Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Iron and Vitamin C Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feroglobin78K/yr
  • feroglobin capsules39K/yr
  • feroglobin iron tablets8K/yr
  • fatigue supplements6K/yr
  • supplements for extreme tiredness6K/yr
  • fatigue and tiredness supplements6K/yr
  • fatigue5K/yr
  • extreme fatigue relief5K/yr
  • feroglobin capsules gentle iron3K/yr
  • hemoglobin supplements2K/yr

Reviews and returns

What reviews say buyers love and hate about Iron and Vitamin C Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Iron19%−0.07

had low iron

These are not as good as other Iron supplements I've tried

I wouldnt recommend these iron tablets

Taste-Overall5%

I have to be honest - the taste is absolutely horrific

They have no taste or smell

Vile taste

Acid Regulator/Stomach Ache Relief4%−0.02

Not good for my stomach

They gave me the worst stomach cramps ever

Gave me an instant bad stomach

Regulates Digestion3%

digestive system really suffered

Due to my diverticulitis I've only taken a week's worth as they cause me too much gut wind and constipation

Ethical Trade/Fair Trade3%−0.04

it looks illegal

Scam company, terrible products

Love

Quality-Overall18%+1.54

Quality item, clear instructions and easy to swallow

Excellent product

Reliable brand and seems to help increase my iron levels with daily use

Iron13%−0.07

Amazing iron supplement

Amazing iron tablets

Good quality iron pills

Value For Money10%+1.02

Value for Money

Excellent value for money

Good for the price

Ease Of Chewing/Swallowing7%+0.55

Easy on the tummy

Easy to swallow

Not hard to swallow

Energy Level6%+0.47

Boost energy

Energy boost

Gives energy

FAQ

Common Iron and Vitamin C Tablets questions

Answered from the same tracked data.